Pet Sitting Business Success

Join Me Here for a Live Google Hangout Broadcast on All Things Website, WordPress and SEO

If you know anything about Google, you know that they create some pretty cool products.

While I’m a fan of most of what they do, I have never ventured into their “Google Hangouts On Air” feature.

This is where you can (as they put it) “broadcast your conversation to the world” live and in real time.

I Will Broadcast Live – Today!

WHEN: Today, Friday, June 7, 2013

TIME: 2pm EST / 1pm CST / 12noon MNT / 11am PST

Last week, I held a last-minute impromptu phone chat, where many of you called in and we discussed things like your website, WordPress and SEO.

Live Broadcast Below

Clear 30 minutes and join us!

You do NOT need a camera or anything like that.

Just visit this page or my Google Plus and push play to watch it happening LIVE.

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Pet Sitters: The Bad Spam Man Has Arrived (and How to Tell If Something is Spam)

full email box
Is your inbox crammed with spam email fighting for your attention?
How much work and responsibility do we professional pet sitters have in a given day?

The answer is plenty.

We have to focus on things like landing that new client, coordinating staff schedules, updating the website, and returning phone calls and email.

The one thing we have zero time to focus on is spam cluttering our inbox.

And I am not talking about spam email from companies trying to sell us on services that claim to “Rank #1 in Google – Guaranteed!” (That is a completely different topic!).

I’m referring to the spam email that is designed to get you to click through to a malicious site.

Why Do People Send These Spam Emails, Anyway?

What’s the benefit to these people who want to direct you to these bad sites?

A few things.

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Do You Drop A Pet Sitting Client If The Dog Becomes Aggressive?

pear bite
Are all bites created equally? How do you handle them with pet sitting clients?
As a business owner, you are faced with dozens of decisions every single day.

Some are big… (“Do I take on that client even though I see some red flags?” “Do I hire that person or go back to the drawing board?” “Who do I pay to redesign my pet sitting website?”)

While other decisions are not so big. (“Should I send a text or email?” “Do I run to the bank today or tomorrow?”)

Regardless of size, your ability to simply MAKE decisions will play a big role in the overall success of your pet sitting career.

The Big Decision — When To Drop A Pet Sitting Client

When is it time to drop a pet sitting client because of an aggressive dog?

Is it when the dog draws blood? Or when the dog growls and does not show signs of letting up?

Or is it close to never so you don’t lose out on the money?

These are the general choices a pet sitter has when faced with this decision.

I received this question from a Facebook fan and it’s a dilemma she finds herself in:

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What’s the Most Important Thing When It Comes To SEO?

round and round
Prevent SEO from becoming a mystery that never gets solved.

Pet Sitters: I get it.

SEO (search engine optimization) is a big mystery.

On the surface, you might have a firm grasp on exactly what needs to be done, but even if you have done those things, you may not see results.

And we all know how frustrating it could be to put in some work and not see the results you were expecting.

Today’s question may put you in a better direction to make some real progress on your SEO efforts.

(And at the end of the post, you’ll have an opportunity to work directly with me and Bella Vasta on taking SEO by the horns and see results literally within 30 days 🙂

SEO: Where In The World Do I Begin?

This is the question I received:
Josh, with the WordPress SEO plug in, what’s the one (or few) things you would do first to quickly rise in rankings? I realize the algorithms for SEO are complex with many factors involved so there’s no “one” thing but what do you think of first when constructing sites? Blogging? Titles and descriptions? Other?

This is a great question and a very important one.

First, let me clarify that there is no magic bullet to “quickly rise in the rankings.” I understand what you are asking, but I just want to be clear that SEO is a marathon, not a sprint.

No one thing (or no few things) will have you quickly rise in Google or allow you to remain in Google.

Correct SEO is a series of ongoing and consistent efforts. And guess what?

These efforts do not have to be difficult.

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Why You Should Pay Me For Your Pet Sitting Website

House Builing
With my pet sitting website system, it’s like I build you the house, and you furnish the inside!
Your pet sitting website is most likely an extremely important part of your marketing plan and overall success.

Personally, my own pet sitting business relies exclusively on its website to keep the phone ringing and the food on the table!

Since 2009, I have been dispensing advice here on PetSittingOlogy primarily focusing on ways to enhance your website.

And in December 2011, I began offering pet sitters their own WordPress pet sitting website, completely designed and developed with SEO in mind.

Here is the answer to a common question I receive.

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Will This Pet Sitting Website Domain Name Hurt My SEO Rankings?

I love receiving email from pet sitters.

And I received a great question recently from pet sitter Laura Milholland who is just starting up her business.

She writes: Hello, I recently purchased your “Start a petsitting business in 45 days” program. I have had a really hard time finding a domain name that ends in .com. I currently own the domain “DoggonePurrfectPets.net“. Is that going to really hurt my SEO? Should I scrap that name and try to find something else? Any advice would be very much appreciated!

Great question. And plenty of info to discuss on this topic.

So, I fired up the ol’ Web cam and gave my thoughts on the matter.

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Case Study: Starting A Bunny Rabbit Rescue [Audio]

bunny rescueJust a couple of short months ago, friend and pet sitter colleague, Sarah Johnson (of Menly’s Pets in Michigan), started a rescue and shelter for bunny rabbits.

It’s called Beyond Easter Rabbit Rescue – and she has already successfully adopted out her first bunny; “Sherlock!”

(See the rabbits on Pet Finder.)

In the past, I have interviewed Sarah on 2 different occasions.

For one, she is not only a very successful pet sitting business owner about to reach her first six figure year, but she is the youngest professional pet sitter I know.

Currently just 21 years old, Sarah launched her pet sitting business just out of high school at 18.

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The Best Way to Track Your Keyword Placement In Google Is Not Always A Google Search

track your keywordsEvery so often, I’ll receive an email from a pet sitter who says something like the following:

“Hi Josh, I’ve made some additions to my website, and I don’t see my site coming up in the search results for my keywords. Help!”

While I’m always happy to help, and while there are plenty of directions to take in this case, I’m always interested to know HOW this person knows where their website ranks for various keywords.

Typically, you will search Google yourself for a handful of keywords that you want to rank for. You may even ask nearby friends, family or other pet sitters to help you in the hunt for your Google rankings.

Sadly, this approach for all of us is flawed.

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The SEO Masterclass: Rank Better in the Search Engines for Your Keywords

Introducing the PetSittingOlogy Masterclass for Content and SEO with Joshua Cary and Bella Vasta.

Rank Better in the Search Engines for Your Keywords: Know where your website ranks in Google, Yahoo and Bing every day!

Once you see your daily placement, you can take appropriate action based on those very results.

back again month 3

What is all this about?

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Top 10 Reasons You Should Join Us in Las Vegas This Year

Did you know that in October of 2012, I held the first ever PetSittingOlogy Live Event and SEO Conference in Las Vegas?

If you didn’t know, there’s a reason for that! Simply put, I was given the opportunity to create the event a mere 7 weeks prior to the start.

And I did just that! In 7 short weeks, last October, I managed to put together an event that was a personal and professional success on every level.

This time around, I invite you to register for the 2nd Annual PetSittingOlogy Live Event in Las Vegas… with a bit more lead and prep time 🙂

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