A Note from Joshua Cary: Here is another solid article written by our friend, Laura Capra (of Keep Me Company Pet Sitting). It’s on the topic of networking, and it’s a continued conversation from our recent video training session with Derek Coburn.
Make sure to also watch that session on Youtube here.
With that, take some time to really understand and implement this new way of approaching your networking efforts. We look forward to keeping the dialogue going in the comments.
You know that psychology word game where a person says a particular word and you have to say whatever first comes to your mind after you hear it? What word do you think of when you hear “networking”?
That’s what a lot of people say. Derek Coburn even wrote a book entitled “Networking Is Not Working” because in the old school sense, it’s not.
For most people it is a waste of time, it’s cold calling, you might as well put 50+ of your business cards in the trash because you are going to get the same amount of business if you were to pass 50 cards out at a networking event.