What Is The Real Worth Of A Professional Pet Sitter?

What is the Real Worth of a Professional Pet Sitter?

Sarah Burns shares another story with us “from the trenches.”  She’s been a professional pet sitter since 2010, and recently brought on her husband (gasp!) to join her in this pursuit.

Let’s hear from Sarah how that’s been going…

My husband Dan started working for me, er, I mean, with me 8 weeks ago.

Watching him experience every aspect of this job first-hand has been the most enjoyable part. Over the past 8 years Dan was only hearing my stories from the trenches, including everything from the long days to the difficult clients.

He is now fully starting to realize what pet sitting really is (and what pet sitting really isn’t) and what being a professional pet business owner truly encompasses.

One major benefit from working alongside my husband has been the ability to see my work through fresh eyes again.

As I know you can relate, having been doing this for so long, I find most things very routine and there is not much that surprises me anymore. But hearing Dan recount his experiences allow me to look at things a little bit differently.

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An Intimate Look Into A Professional Pet Sitter’s Holiday Schedule (How Did Yours Compare?)

An Intimate Look Into A Professional Pet Sitter’s Holiday Schedule (How Did Yours Compare?)

Sarah Burns is a professional pet sitting business owner serving the Northville, MI area since 2010.  She shares with us some highlights and lessons learned from her recent holiday season.

Her biggest take-away? If you do not make consistent and deliberate time for yourself, you’ll never have what it takes to sustain a schedule of properly serving your clients.

Take it away, Sarah…

It has been a very busy holiday season (as usual). I am excited as I write this because today we will be finishing up the very last sits from the holiday and life can return to “normal!”

It’s been a long couple of weeks filled with plenty of sits and plenty of stressful moments.

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How to Create The Perfect Blog Post in 8 Steps [Checklist]

write pretty blog postsIt’s amazing to see so many pet sitters beginning to understand the value of writing plenty of content on their websites.

If you do not like writing, it may become a necessary evil that you’ll have to come to terms with, as more and more of your potential clients will hop online to search for your service.

A pet owner will pull up Google, type in an appropriate search term, and what websites are going to be shown near the top of that first page?

The websites that Google has discovered to be relevant and informative to the search users query. This no longer happens by simply placing a set of keywords somewhere on the page or in the meta tags.

While you still need to consider those SEO actions, you will be left behind if you do not begin to understand the value of content creation (also known as blogging or writing articles).

Don’t believe me? Then take it from Google themselves:

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7 Examples of Pet Sitter Websites That Perfectly Connect With Visitors

connect with your website visitorsIs your pet sitting website your biggest and best marketing tool?

Is it paying off or is it sucking the life out of your business?

Just like with any other marketing tool, you need to see a good return on your investment in order for it to be working.

Put a price tag on the time alone you’ve devoted to your site and decide if it’s working with you or against you.

A pet sitting website that works is one that ranks well in the search engines and, perhaps more importantly, converts your visitors into happy clients.

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Stop Doing These 3 Things on Your Pet Website

form a connection

Do you find it frustrating and confusing to keep up with all the things you should be doing to rank high on Google’s first page?

How often do you wonder what those other pet sitting websites are doing that you are not doing?

If you’re like most other business owners, you want to do all you can to land new clients.

But did you know that landing in Google is just one small part of the puzzle?

While it’s a very important piece since not much activity will take place without that, it’s equally as important to get your visitors to take action once they are on your site.

If you rank well in the search engines but nobody makes contact once they are on your site, it’s still a loss.

Here are some things you should stop doing on your pet sitting website that will increase the chances a visitor likes what she sees and gets in touch with you.

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How To Come Up With Topics and Ideas for Your Pet Blog Posts: Take The Challenge!

blog topic ideas

Coming up with blog topics to write about is easy once you have the right “ingredients”. This article will hand you the tools to come up with dozens of new article topics and ideas you can write about.

What is the number one reason you are not writing blog post articles for your pet business website?

Do you feel that you are “not a good writer?”  Do you wonder where you might find the time?  Are you unsure of the proper blog post format?

While those are all valid thoughts, you are going to receive an abundance of help today when it comes to topic selection.

When we ask people if they are writing articles for their audience, one of the most common answers is:

“I would but I don’t know what to write about”.

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Case Study: How You Can Rank in Google for the Keyword ‘Pet Sitting’

Are you looking to rank higher in Google results for a specific keyword?

Do you wonder why you may not be ranking at all for certain keywords?

I receive a variety of questions from pet sitters and this topic is quite possibly the most popular subject I am asked.  And, it’s one that I most enjoy speaking on.

SEO (search engine optimization), websites, and ranking in Google are all important conversations to have.

In a recent thread inside our Private Facebook group for PSO clients, pet sitter John Buttner of Specialized Pet Services in Omaha, Nebraska said he was having a difficult time ranking high in Google for certain keywords.

I asked which keywords and he wrote “The keywords would be pet sitting, dog boarding, pet sitter, doggie daycare, pet boarding, pet care.

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3 Steps You Need to Follow to Make Sure Your Blogs and Content are Working Properly

cat at computer

I met a ton of people from all over the world at the recent Copyblogger Rainmaker conference.

I was a bit surprised that there were not more entrepreneurs, small business owners, niche marketers – I met a lot of people in the content marketing field already and it felt a little like CB may have been preaching to the choir.

The people who could really benefit from content marketing are the little guys, content is a great way for David to beat Goliath.

Why don’t more small businesses embrace content?

And then I sat next to a Librarian. And I chatted with a man who was opening up a meditation retreat center. These were my people!

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Don’t Overlook These 5 Key Elements of Your Pet Business Website

key elements

It’s no secret that my philosophy is that your pet website should be your main source of new business.

Today, when your ideal and potential client is looking for someone to care for their pet, they hop over to Google, enter in a number of various search terms and begin their search.

Naturally you want your website to appear as high in the Google search results as possible. And when we talk about “SEO” (search engine optimization) there are two distinct areas you need to understand:

  1. The ability to land high in the search engine results when a potential client is searching for the service you provide.
  2. The ability to naturally inspire the majority of your website visitors to take action and make contact with you.

Without both of those actions taking place as often as possible, you may find yourself struggling with your website marketing.

We are here to change all of that!

Are you happy with the current condition of your website? Do you know what improvements or enhancements you may need to make to increase search engine placement?

Use this study guide and checklist to fully determine what your best course of action may be for the direction of your current website.

Things to consider/ You may discover:

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The Reason You Should Not Use Q-tips to Clean Your Ears and Why This Can Help Your Pet Business

picture of Q-tips

I seem to have heard most of my adult life that you should never use Q-tips to clean your ears

I’ve always found this was odd since I thought the whole purpose of a Q-tip was to clean your ears.

In any case, while I feel it’s hygienic to use a Q-tip to clean my ear, the first reason I choose to use one each morning is to dry the water in my ears.

What I’ve read on this topic continues to suggest one should never use a Q-tip to clean or dry your ears.

Yet, using a Q-tip in a deliberate and responsible manner for much of my adult life seems to be working for me.

Despite the contradictory advice.

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