How to Create The Perfect Blog Post in 8 Steps [Checklist]

write pretty blog postsIt’s amazing to see so many pet sitters beginning to understand the value of writing plenty of content on their websites.

If you do not like writing, it may become a necessary evil that you’ll have to come to terms with, as more and more of your potential clients will hop online to search for your service.

A pet owner will pull up Google, type in an appropriate search term, and what websites are going to be shown near the top of that first page?

The websites that Google has discovered to be relevant and informative to the search users query. This no longer happens by simply placing a set of keywords somewhere on the page or in the meta tags.

While you still need to consider those SEO actions, you will be left behind if you do not begin to understand the value of content creation (also known as blogging or writing articles).

Don’t believe me? Then take it from Google themselves:

Read More

7 Examples of Pet Sitter Websites That Perfectly Connect With Visitors

connect with your website visitorsIs your pet sitting website your biggest and best marketing tool?

Is it paying off or is it sucking the life out of your business?

Just like with any other marketing tool, you need to see a good return on your investment in order for it to be working.

Put a price tag on the time alone you’ve devoted to your site and decide if it’s working with you or against you.

A pet sitting website that works is one that ranks well in the search engines and, perhaps more importantly, converts your visitors into happy clients.

Read More

Stop Doing These 3 Things on Your Pet Website

form a connection

Do you find it frustrating and confusing to keep up with all the things you should be doing to rank high on Google’s first page?

How often do you wonder what those other pet sitting websites are doing that you are not doing?

If you’re like most other business owners, you want to do all you can to land new clients.

But did you know that landing in Google is just one small part of the puzzle?

While it’s a very important piece since not much activity will take place without that, it’s equally as important to get your visitors to take action once they are on your site.

If you rank well in the search engines but nobody makes contact once they are on your site, it’s still a loss.

Here are some things you should stop doing on your pet sitting website that will increase the chances a visitor likes what she sees and gets in touch with you.

Read More

How To Come Up With Topics and Ideas for Your Pet Blog Posts: Take The Challenge!

blog topic ideas

Coming up with blog topics to write about is easy once you have the right “ingredients”. This article will hand you the tools to come up with dozens of new article topics and ideas you can write about.

What is the number one reason you are not writing blog post articles for your pet business website?

Do you feel that you are “not a good writer?”  Do you wonder where you might find the time?  Are you unsure of the proper blog post format?

While those are all valid thoughts, you are going to receive an abundance of help today when it comes to topic selection.

When we ask people if they are writing articles for their audience, one of the most common answers is:

“I would but I don’t know what to write about”.

Read More

Case Study: How You Can Rank in Google for the Keyword ‘Pet Sitting’

Are you looking to rank higher in Google results for a specific keyword?

Do you wonder why you may not be ranking at all for certain keywords?

I receive a variety of questions from pet sitters and this topic is quite possibly the most popular subject I am asked.  And, it’s one that I most enjoy speaking on.

SEO (search engine optimization), websites, and ranking in Google are all important conversations to have.

In a recent thread inside our Private Facebook group for PSO clients, pet sitter John Buttner of Specialized Pet Services in Omaha, Nebraska said he was having a difficult time ranking high in Google for certain keywords.

I asked which keywords and he wrote “The keywords would be pet sitting, dog boarding, pet sitter, doggie daycare, pet boarding, pet care.

Read More

3 Steps You Need to Follow to Make Sure Your Blogs and Content are Working Properly

cat at computer

I met a ton of people from all over the world at the recent Copyblogger Rainmaker conference.

I was a bit surprised that there were not more entrepreneurs, small business owners, niche marketers – I met a lot of people in the content marketing field already and it felt a little like CB may have been preaching to the choir.

The people who could really benefit from content marketing are the little guys, content is a great way for David to beat Goliath.

Why don’t more small businesses embrace content?

And then I sat next to a Librarian. And I chatted with a man who was opening up a meditation retreat center. These were my people!

Read More

Don’t Overlook These 5 Key Elements of Your Pet Business Website

key elements

It’s no secret that my philosophy is that your pet website should be your main source of new business.

Today, when your ideal and potential client is looking for someone to care for their pet, they hop over to Google, enter in a number of various search terms and begin their search.

Naturally you want your website to appear as high in the Google search results as possible. And when we talk about “SEO” (search engine optimization) there are two distinct areas you need to understand:

  1. The ability to land high in the search engine results when a potential client is searching for the service you provide.
  2. The ability to naturally inspire the majority of your website visitors to take action and make contact with you.

Without both of those actions taking place as often as possible, you may find yourself struggling with your website marketing.

We are here to change all of that!

Are you happy with the current condition of your website? Do you know what improvements or enhancements you may need to make to increase search engine placement?

Use this study guide and checklist to fully determine what your best course of action may be for the direction of your current website.

Things to consider/ You may discover:

Read More

The Reason You Should Not Use Q-tips to Clean Your Ears and Why This Can Help Your Pet Business

picture of Q-tips

I seem to have heard most of my adult life that you should never use Q-tips to clean your ears

I’ve always found this was odd since I thought the whole purpose of a Q-tip was to clean your ears.

In any case, while I feel it’s hygienic to use a Q-tip to clean my ear, the first reason I choose to use one each morning is to dry the water in my ears.

What I’ve read on this topic continues to suggest one should never use a Q-tip to clean or dry your ears.

Yet, using a Q-tip in a deliberate and responsible manner for much of my adult life seems to be working for me.

Despite the contradictory advice.

Read More

15 Professional Pet Sitters Share their Favorite ‘Tales’ from the Past Year

happy flowers image

Pet care professionals are an extraordinary bunch of individuals.

Aside from the obvious love for all living creatures we share, the professional pet sitter must work all major holidays in order to give their appreciative clients the time away to spend with their own friends and families.

Also, the professional pet care provider must create a strong, well balanced business to support the service they provide. In other words, the pet sitter must create, run and manage the day to day operations the very same way as all other local small business providers.

This is sometimes missed or overlooked by the pet parent, especially when the sitter simply wants to perfectly serve the client in any way possible.

Just like an amazing magician or performer, all the behind-the-scenes work and effort is protected from the audience, giving the illusion of an effortless show.

Truth be told, the pet sitting business owner must serve their local community in a way that is financially profitable.

Without a profit (or without otherwise earning the means to survive another day) the professional pet sitter could not be there at a moments notice for the client.

The truly successful professional pet sitter earns respect and admiration from their ideal client (and industry colleagues) by maintaining a set of procedures and policies, remaining available and transparent, keeping the lines of communication open, engaging in ongoing industry training, education and support, and by living their best life possible.

Read More

Google Analytics for Pet Sitters Explained: The 5 Sections You Need To Watch

Analytics graph image

If you do not know Google Analytics, you do not know SEO.

When people talk about SEO (search engine optimization) rarely, if ever, are they talking about Google Analytics. Why is that?

It’s extremely important to begin the discussion with this fact:

SEO is not about keywords. SEO is not about meta tags.

SEO is about creating a wonderful user experience for every visitor who lands on your website.

Yes, you need to consider keywords. Yes, you need to implement proper meta tags.

But those are simply the means to the end. And that’s only a small fraction of the whole.

The bigger picture you’ll need to consider is HOW each visitor interacts with your pages and WHAT each is doing throughout your site.

You can determine that complete picture by understanding your Google Analytics reports.

RELATED: Click Here to register for your free training session!

Read More