Josh Cary

This author has written 284 articles

Case Study: Starting A Bunny Rabbit Rescue [Audio]

bunny rescueJust a couple of short months ago, friend and pet sitter colleague, Sarah Johnson (of Menly’s Pets in Michigan), started a rescue and shelter for bunny rabbits.

It’s called Beyond Easter Rabbit Rescue – and she has already successfully adopted out her first bunny; “Sherlock!”

(See the rabbits on Pet Finder.)

In the past, I have interviewed Sarah on 2 different occasions.

For one, she is not only a very successful pet sitting business owner about to reach her first six figure year, but she is the youngest professional pet sitter I know.

Currently just 21 years old, Sarah launched her pet sitting business just out of high school at 18.

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The Best Way to Track Your Keyword Placement In Google Is Not Always A Google Search

track your keywordsEvery so often, I’ll receive an email from a pet sitter who says something like the following:

“Hi Josh, I’ve made some additions to my website, and I don’t see my site coming up in the search results for my keywords. Help!”

While I’m always happy to help, and while there are plenty of directions to take in this case, I’m always interested to know HOW this person knows where their website ranks for various keywords.

Typically, you will search Google yourself for a handful of keywords that you want to rank for. You may even ask nearby friends, family or other pet sitters to help you in the hunt for your Google rankings.

Sadly, this approach for all of us is flawed.

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The SEO Masterclass: Rank Better in the Search Engines for Your Keywords

Introducing the PetSittingOlogy Masterclass for Content and SEO with Joshua Cary and Bella Vasta.

Rank Better in the Search Engines for Your Keywords: Know where your website ranks in Google, Yahoo and Bing every day!

Once you see your daily placement, you can take appropriate action based on those very results.

back again month 3

What is all this about?

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Top 10 Reasons You Should Join Us in Las Vegas This Year

Did you know that in October of 2012, I held the first ever PetSittingOlogy Live Event and SEO Conference in Las Vegas?

If you didn’t know, there’s a reason for that! Simply put, I was given the opportunity to create the event a mere 7 weeks prior to the start.

And I did just that! In 7 short weeks, last October, I managed to put together an event that was a personal and professional success on every level.

This time around, I invite you to register for the 2nd Annual PetSittingOlogy Live Event in Las Vegas… with a bit more lead and prep time 🙂

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Pet Sitter Phone Script Do’s and Don’ts [Video]

How many times do you hear on the phone with a potential pet sitting client “Whoa, that is too expensive?”

In this insightful video, Joshua Cary chats with Bella Vasta of Jump Consulting on exactly how she landed a new pet sitting client who initially thought, “You are too expensive!”

This objection is something we all hear (perhaps more often that we’d like) and it comes in all shapes and sizes:

Other versions of this frustration objection include:

  • I can’t afford that.
  • Let me talk to my husband.
  • I’m just shopping around.

These are all stalls. Stalls are ways that a caller will get you off the phone without making a commitment.

Objections, believe it or not, are expected, are normal and are all part of the process.

It now becomes the job of the pet sitter handling the phones to understand the true objection behind the words so you can overcome them and WIN a new client.

This video shows exactly how Bella has mastered that ability.

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How to Interpret Your Pet Sitting Website Analytics and Stats [with Video]

Website TrafficSome of the most popular questions I receive, as you can imagine, deal with the topic of SEO (Search Engine Optimization).

As pet sitters and website owners, it’s important to keep a steady eye on how your pet sitting website is operating in the search engines, and how visitors interact with your site once they arrive.

Google Analytics is one of the best ways to analyze how things are going for you, but there is more you can do from there.

One of my pet sitting website users sent me this email and I thought it beneficial to share with you.

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Want Your Very Own Virtual Office Manager for Your Pet Sitting Business?

All Good Things Must Come To An End…

It’s been a good run. At this time, we have stopped offering our virtual office service. After three years of answering calls for pet business owners, we made the decision to focus our energy and resources on the core services and goal of PetSittingOlogy.

Please continue to rely on us for your professional SEO and website needs, our upcoming PSO Membership Training, and our Annual Live Pet Care Conference!

beth my right hand
This is Beth – My right hand gal!

How does the idea of having your very own virtual office manager sound?

Whether you are a sole proprietor handling every aspect of your business yourself, or you manage staff and can use an extra hand, this may be just what you need.

Picture this… Your virtual office manager will answer your phone with a friendly, professional voice – Using your script, your company tone, your pricing structure, your details.

Have your personal office manager immediately handle all your incoming phone calls and incoming email submissions, too.

And the best part is that this takes place in the NJ office where I (Josh Cary) spend my days – this is NOT an outsourced operation.

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Google Desperately Wants To Recommend Your Pet Sitting Website

lightswitch coverAs pet sitters, one of the strongest marketing strategies you can rely on is your pet sitting website.

However, just building your website and hoping visitors find you is a long shot.

This article will connect the dots between building your website, showing up in Google for your chosen keywords and gaining a new pet sitting client.

First, it helps to understand exactly how Google works.

How Google Works

What do you think Google’s number one responsibility is?

It’s to deliver the best search results to its customer (search user).

So what do you think YOUR number one responsibility is?

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Look What Happens When You Think No One Is Watching!

peekingI was chatting on the phone recently with one of my PetSittingOlogy members, Andy Pomaville.

Andy owns and operates Playful Paws Miami and uses my pet sitting website template.

He has opened for business just 3 short months ago and currently serves a handful of clients. Andy loves how everything is going so far, and shared this interesting note to me on the phone.

Just As You Think No One Is Watching…

Andy’s client’s neighbor made it a point to let him (the client) know that she sees the dog walker everyday doing a wonderful job with his dog.

Imagine that!

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Look How One Pet Sitter Got Her Phone Ringing Off The Hook (Say Cheese!)

Josh Cary photoHi! My name is Josh Cary. And that’s me in the picture there.

Why am I posting a photo of myself?

To help prove a point that adding a picture of yourself to your pet sitting website creates an emotional bond between you and the visitor.

And that bond has powerful conscious and subconscious positive effects on your website visitor’s entire experience with you.

This blog post was inspired by my pet sitting colleague Nicole Ryan from Pineapple Pets in Florida.

Nicole sent me an incredible email recently that is truly inspiring.

While Nicole is one of many pet sitters using my WordPress SEO Website System, she has taken it to the next level, and the results speak for themselves.

Read the email Nicole sent and you’ll understand just how simple it is to achieve the exact same results:

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