Marketing – Page 3 – Get Found First: Complete SEO Websites for the Professional Pet Sitter

Creating the Most Impressive Conference Ever

Sweet lil Monkey

Have you been to a conference before and been unimpressed?

Maybe it was some industry conference, maybe it was a business class offered by a local college or business professional.

Did you walk into the room and not know anyone? Did you cordially put on your fake smile and say hello, and then sit down and bury your head in your phone until the lecture started?

And is that what it felt like – a lecture?

A broad overview on what you need to do to grow a successful business but no real, pertinent to you, how am I going to implement, nothing pertains to ME and my business.

So you leave and promptly forget everything you “learned” and don’t even remember the name of the person who sat next to you.

Would You Honor The Same Rate As The Prior Pet Sitter?

February 26, 2014
Josh Cary
Focus On Your Clients, Marketing Tips for Pet Sitters, Uncategorized
19 Comments

tshirt rack

Price shoppers. We all deal with them on a more regular basis than we’d prefer.

They come in all shapes and sizes, and they all approach the subject differently.

Sometimes their price shopping tendencies show up early in the chat (which is great for us so we waste as little time as possible), while other times you’ll spend 30 minutes on the phone detailing every aspect of what you do and how you do it still only to met with resistance to your very reasonable rate.

My pet sitting business received the below service request recently and I think it’s a good one to discuss.

A Step By Step Checklist On How To Attend The Pet Sitting Conference As A Sole Proprietor Of Your Business

Computer checklist

Don’t think you can go to the conference? Who will take care of your clients? Your animals? You don’t have a staff that can take over for a few days – it’s all on you. You barely ever get a full day off, let alone 4 days in a row, let alone to actually go somewhere!

Take a deep breath – we’re going to give you a step by step checklist to ensure that not only will your clients be prepared for your absence; they will be excited that you are going!

After all, they are going to benefit from everything you learn to make you and your business EVEN BETTER!

How to Attract New Clients and Fans Directly to Your Pet Sitting Business

February 13, 2014
Josh Cary
Conference, Marketing Tips for Pet Sitters, Uncategorized
2 Comments

broken bridge

Do you know the true definition of the word “fan”?

And more amazingly, did you know that a ‘fan’ is an abbreviation of the word ‘fanatic’?

So, when you are a fan of something, it suggests you are a fanatic of that thing.

As you know, the definition of a fan is: an enthusiastic devotee, follower, or admirer. (Thanks, Dictionary.com!)

Thinking about your own pet sitting business and client base, you probably have some true fans of your business, right?

You know those clients that sing your praises, love everything you do and how you do it, and can not live without you.

How wonderful would it be to have even more fanatics of your service?

It’s possible to follow a proven path to increase the chances of gaining many more fans of your business.

And it’s these fans that will keep you in business, keep you sane, and actually help grow your business with you.

This Video Clip Helps Get The Ball Rolling.

At the 2013 PetSittingOlogy Conference, we were lucky enough to have keynote speaker, Maribeth Kuzmeski kick off the event with her presentation, “And The Clients Went Wild! Strategies from the Playbooks of Successful Companies for Winning New Business.”

Marcus Sheridan – The #1 Speaker and Speaker #1 To Kick Off The 2014 Pet Sitting Conference

When Marcus Sheridan of the Sales Lion signed on for the 3rd Annual PetSittingOlogy Conference, I was all excited to share the news.

My plan was to do some research online, put together a great blog about his business story, books that he has been involved with, accolades about his accomplishments and how lucky you’ll be if you sign up for the conference with him on board.

Blah, blah, blah – boring!

(He would have been disappointed.)

You can find out all of that information on his Sales Lion web site. The key to listening to Marcus, is that he is so much more than his story. Marcus can tell you about Marcus, I want to tell you why you want to hear him in person!

SIDE NOTE: Registration now open for the 2014 Conference!

If you’ve been to a Petsittingology conference before, you’ve been motivated, empowered and inspired by Marcus.

Once on the brink of business failure due to the down turn of the economy, he turned it around – and he shares his story with his audience. His is not a Woe-Is-Me-I’m-Going-To-Chuck-It-All-Life-Sucks kind of story.

It’s more of a survival story, of making it happen, of not just talking about implementing ideas – of actually DOING THEM.

Want More Clients? Google Can Help in 2014.

January 21, 2014
Josh Cary
Marketing Tips for Pet Sitters, Pet Sitting Business Success, Uncategorized
6 Comments

An Ostrich Chances are you know the name Marcus Sheridan (The Sales Lion).

I have spoken about him plenty, have done a Google Hangout with him (and Bella Vasta), and he was our keynote speaker at both PetSittingOlogy Conferences in 2012 and 2013.

(And rumor has it, he will be along for the ride at our 3rd conference in October 2014.)

Much of what Marcus teaches is insightful, informative and spot on.

Here is one point he likes to make in his presentation.

Is GPS Tracking a Smart Idea for Pet Sitters to Use?

January 17, 2014
Josh Cary
Focus On Your Clients, Marketing Tips for Pet Sitters, Uncategorized
13 Comments

GPS tracking As you know, pet owners have many options when choosing a pet sitter in their area to serve them.

Our job then becomes to create a professional first impression through our website and hope that they make contact.

From there, you will have to continue to dialogue and differentiate yourself to become the clear and only choice.

Some pet sitters like to offer GPS tracking to their mix to give the pet parents an extra sense of security and control.

However, at times the concept is not all its cracked up to be.

13 Articles from the PetSittingOlogy Vault You May Have Missed

December 18, 2013
Josh Cary
Marketing Tips for Pet Sitters, Pet Sitting Business Success, Uncategorized
0 Comments

lucky 13 The end of the year is always a good time to look back on your business and take inventory on where you are and where you want to go.

Whether it’s in the form of New Year Resolutions, or not, the start of a new year can empower you to reach the next level of success.

This February, PetSittingOlogy turns 5!

I thought it would be wise to put together a list of some of my favorite and most helpful articles here so you can inch closer to your personal and business goals.

How Your Driving Habits Affect Your Pet Business Success

December 10, 2013
Josh Cary
Marketing Tips for Pet Sitters, Pet Sitting Business Success, Uncategorized
4 Comments

traffic jam — All it takes is just one car to hold everyone up!

If you had to rate your own driving ability on a scale of 1 – 10, where would you land?

There are two kinds of drivers in the world: Good drivers and bad drivers.

We all know what the bad drivers are like: they hardly ever signal and change lanes without warning. They speed out in front of you and then go 16 miles per hour. They hold up traffic without a care in the world.

I happen to love driving and consider myself a good driver. I’m aware, I’m defensive, and I’m considerate to those around me.

I do also like driving a bit on the faster side. I’ll always choose the left lane when possible. I do not believe that makes me any less of a good driver. I just like to speed along.

My wife, however, will disagree. She happens to hate my driving! She would prefer I slow it down a bit even though I feel I am safe as can be.