Marketing

We received a call recently through Alitia’s Animals (my pet sitting business) from a pregnant woman who, in a couple months, will be giving birth.

She has a sweet, loving, Pekingese dog who will soon be the big brother to the family’s new baby.

This pet owner got in touch with us because she needs pet care in place (quite possibly at a moment’s notice) while in labor at the hospital.

We have gone on the meet-n-greet, worked out all the details, got a set of keys, signed the documents and even received a $50 deposit that will be applied to service when she is rushed to the hospital.

Now, we wait for a brief text, email or phone call alerting us that our pet sitting job will immediately begin.

Nobody has to rush around later trying to coordinate proper pet care – it’s all already handled and she is in our system.

This is very responsible thinking on the part of the family.

Here’s a bit of good news and bad news:

The bad news is that there are five basic reasons a pet owner (potential client) will not hire you.

The good news is that as pet sitters, we can easily overcome the top two reasons.

Have you heard of Zig Ziglar? Simply put, he was (and will remain) the legendary motivational speaker and sales training guru.

One of his most famous quotes goes like this:

“Every sale has five basic obstacles: no need, no hurry, no desire, no money, no trust.” — Zig Ziglar

I received a note recently from a pet sitter who asked if I have addressed the “Let me talk to my wife” objection from a potential client.

This is that article 😉