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How To Help Your Site Rank Higher For Local Searches

coming up on local searches

A recent question on our Facebook forum group (which, if you are not a part of and are a client of ours, search for PetSittingOlogy Training Center and submit a request to join) was asked by Maria Connochie, owner of The Pet Butler in Apex, NC:

“I am only coming up on search on one town and I do service other areas.  Is there anything we can do about this?  Thanks”

There is definitely something you can do to help your business come up in local searches.

CREATE RELEVANT CONTENT AROUND THOSE LOCAL AREAS.

It’s that simple.

If you service more than one town, you want to write about topics specific to each town that you service.

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Marketing Your Pet Sitting Business With A Car Magnet Or A Car Wrap

Here at PSO we talk a lot about your on-line presence and blogging – that’s where it’s at in this day and age.  It’s why our web site template is tailored to SEO and mobile ready right out of the gate.

What about other marketing opportunities though?

One popular and fun marketing opportunity is using a car magnet or a car wrap!  With all of the miles we drive around town, our cars can be the most visible marketing billboard!

CAR MAGNET

marketing with car magnet

Hillary Rich, owner of Best In Show Pet Sitting in Morrisville, NC has a very cute, very eye catching bone shaped magnet!

Pros of using a car magnet:

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How Being Specific In Your Blog Topics Can Help You Reach Your Target Audience

rsz_cat_blog

There are a lot of pieces that go into writing a blog.

I feel the most important one – above the writing of it, above worrying about word count – is your topic.

A lot of bloggers get stuck on “but I don’t know what to write about!”.

We’re going to help you with that today!

Blogging is all about answering questions.

The first step is identifying questions that your target audience is seeking the answers for.

We are going to use the specific example of cats today.  Pretend (and maybe you don’t have to pretend), that you are actively looking for new cat clients.

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Which Of The 3 “Buying Stages” Is Your Audience In?

marketing in the pet industry

Do you know where, in the process of purchasing your services, a potential client is?

Do they know about pet sitting?  Or are they already sold on a pet sitter and they are looking for the right fit?

The way each of the above people find your site is completely different

If you are not getting the traction you want/expect out of your blogs, maybe you need to look at the 3 different buying stages your visitors are in. You’ll want to write articles focusing on each stage.

Stage 1
They have no idea that pet sitting and dog walking exists.

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What Are “Trending Now” Topics and How Can I Use Them In My Blogging?

trending now topics in blogs

SEO (Search Engine Optimization) is a beast and it can be a challenge to get people to land on your web site.

The PetSittingOlogy template is already set up to maximize your SEO potential, but how can you take charge and implement new content that will make your site more noticeable?

By blogging about “Trending Now” topics.

What does that mean?

As the name implies, Trending Now is all about things that are currently happening.  It’s a one shot deal or maybe something that only happens once a year (think holidays).

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2 Life Changing Tips On How To Network As An Introvert

networking event for introverts

Networking is intimidating.

Especially if you are not comfortable around strangers and you’d rather stay at home with your own pets and read a book, watch a movie, clean the closets – anything to avoid going to a networking event.

The good thing is though, YOU’RE NOT ALONE!

Seriously. I’ll bet that the majority of people in the room have some level of “I know I just got here but can I leave yet?”  You can use this can be your ice breaker:

“Hi, I’m Laura, and I’m really uncomfortable at networking events”.  If you say this to anyone in the room you are going to have 1 of 2 reactions

  1. OMG ME TOO!  (fellow introvert)
  2. I understand and there is nothing to be worried about.  Let me introduce you around.  (extrovert)
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Networking Within PetSittingOlogy: Are You Taking Advantage Of All Available Opportunities?

opening night cocktail reception

There was a recent thread in the PetSittingOlogy group on Facebook where Josh asked the question:

“How would you answer a friend who asks “What does PetSittingOlogy do?”

When I summarized the more than a dozen responses, do you know what the core theme was?

NETWORKING.

Google defines networking as a verb.  “To interact with other people to exchange information and develop contacts, especially to further one’s career”.

Networking opportunities within PSO that you should be taking advantage of and being active in:

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How To Find Networking Events In Your Area 3 Examples Of Where To Look

where to find networking events

Like it or not, networking is an important part of growing your business and building your brand within your community.

We talked last week about the HOW of networking, but now WHERE do you start?

As a pet sitters of course you want to talk to and get to know other pet professionals in town such as vets, groomers, trainers etc; but they are only one piece of the puzzle.  You want to be involved with other business professionals who can help network you to their clients as well!

Where do you find networking opportunities?

1) MeetUp.com 

You may have used MeetUp.com to look for social events.  Have you ever thought to put “business” or “professional” into the search box?

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