For this edition of the PetSittingOlogy Digital Series, Josh Cary interviews writer and entrepreneur John…
SEO (Search Engine Optimization) is about all the ways you can improve your website to increase the chances you will rank high in Google when an idea potential client is searching for the services you offer.
There are many moving parts when it comes to Google rankings and there are many different things you can do. Unfortunately, there is never just one or two things to do on your website and your work is done.
SEO is an ongoing strategy that takes small consistent effort. But once you get the hang of it, you will start to see more and more results!
Here is one simply thing you can do today to begin adding to your SEO efforts. Begin linking your blog post articles together.
Why is this important?
One thing Google looks for when evaluating where your web pages will appear in their search results is how valuable and engaging your content is for your users.
Therefore, if you can guide your users logically from one article on your website to additional relevant articles on your website, that becomes a win for your user (who gets to discover more useful information on your site) and it becomes a win for Google (who sees your user engaging longer and more meaningfully on your site) and it becomes a win for you and your business.
How to Link from One Article to Another
The process is easier than you might think. You simply need to find (or add) relevant phrases or sentences from one article and link to other appropriate articles.
Watch the video to learn how to do just that, and watch your SEO Google rankings improve.
Any questions, just ask!