Marketing Tips for Pet Sitters

Top 10 Reasons You Should Join Us in Las Vegas This Year

Did you know that in October of 2012, I held the first ever PetSittingOlogy Live Event and SEO Conference in Las Vegas?

If you didn’t know, there’s a reason for that! Simply put, I was given the opportunity to create the event a mere 7 weeks prior to the start.

And I did just that! In 7 short weeks, last October, I managed to put together an event that was a personal and professional success on every level.

This time around, I invite you to register for the 2nd Annual PetSittingOlogy Live Event in Las Vegas… with a bit more lead and prep time 🙂

Read more

Pet Sitter Phone Script Do’s and Don’ts [Video]

How many times do you hear on the phone with a potential pet sitting client “Whoa, that is too expensive?”

In this insightful video, Joshua Cary chats with Bella Vasta of Jump Consulting on exactly how she landed a new pet sitting client who initially thought, “You are too expensive!”

This objection is something we all hear (perhaps more often that we’d like) and it comes in all shapes and sizes:

Other versions of this frustration objection include:

  • I can’t afford that.
  • Let me talk to my husband.
  • I’m just shopping around.

These are all stalls. Stalls are ways that a caller will get you off the phone without making a commitment.

Objections, believe it or not, are expected, are normal and are all part of the process.

It now becomes the job of the pet sitter handling the phones to understand the true objection behind the words so you can overcome them and WIN a new client.

This video shows exactly how Bella has mastered that ability.

Read more

How to Interpret Your Pet Sitting Website Analytics and Stats [with Video]

Website TrafficSome of the most popular questions I receive, as you can imagine, deal with the topic of SEO (Search Engine Optimization).

As pet sitters and website owners, it’s important to keep a steady eye on how your pet sitting website is operating in the search engines, and how visitors interact with your site once they arrive.

Google Analytics is one of the best ways to analyze how things are going for you, but there is more you can do from there.

One of my pet sitting website users sent me this email and I thought it beneficial to share with you.

Read more

Google Desperately Wants To Recommend Your Pet Sitting Website

lightswitch coverAs pet sitters, one of the strongest marketing strategies you can rely on is your pet sitting website.

However, just building your website and hoping visitors find you is a long shot.

This article will connect the dots between building your website, showing up in Google for your chosen keywords and gaining a new pet sitting client.

First, it helps to understand exactly how Google works.

How Google Works

What do you think Google’s number one responsibility is?

It’s to deliver the best search results to its customer (search user).

So what do you think YOUR number one responsibility is?

Read more

Look How One Pet Sitter Got Her Phone Ringing Off The Hook (Say Cheese!)

Josh Cary photoHi! My name is Josh Cary. And that’s me in the picture there.

Why am I posting a photo of myself?

To help prove a point that adding a picture of yourself to your pet sitting website creates an emotional bond between you and the visitor.

And that bond has powerful conscious and subconscious positive effects on your website visitor’s entire experience with you.

This blog post was inspired by my pet sitting colleague Nicole Ryan from Pineapple Pets in Florida.

Nicole sent me an incredible email recently that is truly inspiring.

While Nicole is one of many pet sitters using my WordPress SEO Website System, she has taken it to the next level, and the results speak for themselves.

Read the email Nicole sent and you’ll understand just how simple it is to achieve the exact same results:

Read more

Become The Life Saving Pet Sitter for Pregnant Women

baby hands photoWe received a call recently through Alitia’s Animals (my pet sitting business) from a pregnant woman who, in a couple months, will be giving birth.

She has a sweet, loving, Pekingese dog who will soon be the big brother to the family’s new baby.

This pet owner got in touch with us because she needs pet care in place (quite possibly at a moment’s notice) while in labor at the hospital.

We have gone on the meet-n-greet, worked out all the details, got a set of keys, signed the documents and even received a $50 deposit that will be applied to service when she is rushed to the hospital.

Now, we wait for a brief text, email or phone call alerting us that our pet sitting job will immediately begin.

Nobody has to rush around later trying to coordinate proper pet care – it’s all already handled and she is in our system.

This is very responsible thinking on the part of the family.

Read more

These Are The Online Tools I Can’t Live Without

tools
Working with the right tools in your pet sitting business can be the difference between succeeding or not.

Running a pet sitting business like we do (or running any business, for that matter) can fail or succeed based on the tools you use to manage your business day-to-day.

It’s no different than building a house, for example.

If you do not have the right tools to build the house, you will obviously be struggling from the very beginning.

Take a minute and think about what aspect of running your pet sitting business can run a bit smoother, make your life easier, erase your frustration.

It might be a task you don’t have time for, don’t have the desire to do, or don’t have the knowledge to complete.

In any case, arming yourself with the right tools and resources can be a life saver.

Read more

Blogging 101 for Pet Sitters [Webinar Replay]

speaker pictureThis webinar on the very basics of blogging is over one hour long.

It is filled with easy-to-understand direction, concepts and ideas that will leave you motivated, inspired and ready to take action.

(Many of the attendees reported just that.)

This webinar is for you if:

  • You know next to nothing about blogging.
  • You have no idea WHY you should be blogging.
  • You don’t know HOW to properly blog but you know you should be blogging.
  • You currently blog but want to take things a bit further.
Read more

Blogging and Keywords: A Real Pet Sitter Blog Post Example

note book
Blogging is a quick way to improve your search engine rankings. And it’s easy to do.

If I were a betting man, I would say you fall into one of three categories when it comes to pet sitters who blog:

1 – You currently blog, and are excited about the higher results in the search engines you are receiving because of your blogging efforts.

2 – You currently do not blog, but understand that you probably should learn more about it so you can reap the rewards too.

3 – You do not blog, have no interest in blogging, and do not understand why you should in the first place.

Don’t get me wrong: Blogging takes work.

It takes work to pull off, and it takes work to learn the ropes of how to do it correctly.

But it’s easy as pie to learn (anyone can do it) and blogging will help catapult your website to the top of the search rankings.

Read more

The 5 Basic Reasons A Pet Owner Will Not Hire You As Their Pet Sitter

stop sign
The reason a potential client may not go with your pet sitting service is easy to overcome.
Here’s a bit of good news and bad news:

The bad news is that there are five basic reasons a pet owner (potential client) will not hire you.

The good news is that as pet sitters, we can easily overcome the top two reasons.

Have you heard of Zig Ziglar? Simply put, he was (and will remain) the legendary motivational speaker and sales training guru.

One of his most famous quotes goes like this:

“Every sale has five basic obstacles: no need, no hurry, no desire, no money, no trust.” — Zig Ziglar

I received a note recently from a pet sitter who asked if I have addressed the “Let me talk to my wife” objection from a potential client.

This is that article 😉

Read more