Marketing Tips for Pet Sitters

What is the PetSittingOlogy Scholarship Program – 2013

scholar photoSince 2009, PetSittingOlogy has been providing pet sitters at every stage of their careers with tools, services and resources to build stronger businesses.

You have seen everything from our “Start a Pet Sitting Business” course, IC Toolbox, and training webinars to the SEO master classes and WordPress-powered website system.

As part of the upcoming conference in Las Vegas on Oct. 7 and 8, we are proud to announce the PetSittingOlogy Scholarship Program.

NOTE: Visit petsittinglive.com for all details on the conference.

This program will award up to 3 professional pet sitters a full, complimentary trip to the live conference, including ticket fee, 2-night hotel stay at the Tropicana, and round trip airfare.

Simply put, the aim is to find, discover and promote pet sitters that bring something different, incredible and unique to the table.

There is no one correct way to run a pet sitting business, and so many professionals today have amazing stories that need to be heard.

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The Las Vegas Conference Calendar – 4 Unique Ways to Join Us This Year!

what's on your mind?
What fights for your attention inside your mind?
It amazes me just how often the pet sitting industry is on my mind.

You know when you get a song stuck in your head and it cycles through your brain over and over?

Well, it’s like that, but instead of having lyrics and the tune of a popular 80s hit on my mind, I have a handful of pet sitting thoughts, projects and new ideas fighting for head space at any given time!

Luckily, serving pet sitters is a passion of mine, so it’s no bother.

(I can’t say the same had it been, say, “Oh Mickey you’re so fine, you’re so fine you blow my mind, hey Mickey!”)

This Week’s Mickey is The Las Vegas Conference

Winning the fight for head space this week is our upcoming Las Vegas pet sitting conference.

We are coming down to the wire, with just about 40+ days before the big event.

Now is the time to get your tickets, come on board, and plan your trip.

This week, I offer you a variety of ways to make your decision to join us in person this October 7 and 8 even easier.

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Having Trouble Hiring Pet Sitters for your Team? There is a New Approach that May Work for You.

new approach to hiring
This other approach to hiring pet sitters for your team may be the answer.
If you’ve been in the industry for any length of time, at some point you get to a place where you are just working way too hard.

It’s time to hire.

The typical approach is to put the word out for pet sitters to join your team – either as ICs (independent contractors) or employees.

You may find yourself doing any of the following:

  • Placing an ad on Craigslist for potential applicants
  • Targeting local colleges for students
  • Finding housewives who want to make some extra money
  • Getting the word out to Vets in your area
  • Calling upon current clients who may make a good sitter
  • Bringing on retirees

Regardless of your success in any of these areas, there comes a time when you may find yourself with higher turnover than you’d like, and you need to go back to the drawing board to replenish your staff.

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Do Lawn Signs Really Work As A Form of Good Pet Sitter Marketing?

lawn sign photo
Do Lawn Signs work as good pet sitter marketing? One pet sitter says Yes!

One of the things I love most about our pet sitting industry is the varied way pet sitters run, operate and market their businesses.

Success comes in all shapes and sizes.

For example, some pet sitters find great success using Craigslist to hire staff, while others do not.

Some have had clients find them through pet directories, or had a Google Adwords campaign pay off, while others lost money though those forms of advertising.

I was recently speaking with pet sitter Rachel Muhammad, of See Spot Run, LLC, who mentioned that she successfully uses lawn signs to market her pet sitting business.

It makes sense Rachel was influenced by the real estate industry for this method. According to the National Association of Realtors, 48% of homes that are for sale by owner successfully use yard signs to market and promote the sale of their home.

I was intrigued by this form of promotion and wanted to hear more. Here is our Q&A session on the topic:

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If You Do Not Find Excitement and Inspiration from this Video, Something Is Wrong

Google Hangout screenshot
Watch us on this Google Hangout chatting about how to grow your pet sitting business.

Every successful business owner understands that they need to learn from others.

Whether it’s in the form of following their journey and reading their work, or having a mentor, success rarely happens without some influence of others.

Marcus Sheridan is someone outside of our industry who I personally follow, learn from and admire.

More importantly, the main reason I’m so excited to bring Marcus into our industry is because the way he succeeded is something that pet sitters can replicate.

Marcus began as a pool guy. He owned a pool company that installed fiberglass pools to his local community. He’s a local small business provider.

And so are pet sitters. While looking bankruptcy in the face, Marcus changed directions and used his website as his biggest form of marketing and now his pool company makes over $4 million a year!

The nuggets he provides in this insightful video can and should be used by pet sitters starting today.

Grab a pen and paper and take notes. He discussed things you can take action on right now to make huge progress. (Some pet sitters already have!)

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My 5-Week Old Daughter Took Me From Insane to Success In One Day

danica photo
I continue to learn a lot about life and business from my 5-week old daughter!
Albert Einstein once said that the definition of insanity is doing the same thing over and over again while expecting a different result.

How amazing is that?

That definition is incredible on so many levels especially considering the true definition of the word:

1. The state of being seriously mentally ill; madness.
2. Extreme foolishness or irrationality.

What makes the Einstein definition so good is that he took the word and put it another way that we can all relate to – especially in business.

How many times do you consciously or subconsciously do something over and over while hoping for or expecting something to change this time around?

As a new father (just five weeks in!), I continue to learn this fact in an interesting way with my baby girl, Danica.

When Danica cries for her pacifier, I would find it laying near her body and pop it back in her mouth and all would be quiet again. But only for a brief moment until it fell out of her mouth.

You can see how this process quickly becomes *insane* – Danica would cry, I would put the pacifier in her mouth, moments later it would fall out, she would cry again, I would put the pacifier back in her mouth.

(Was I expecting a different result? That’s insane!)

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What’s Worse Than An Email Submission Landing in Spam and Not Knowing It? This is How to Prevent That.

file folder
Prevent important website contact submissions from landing in Spam.
What’s worse than finally getting a potential new client on the phone and hearing her say, “Did you get my email? I sent it in last week?”

How embarrassing and disappointing is that?

Especially if you never received it…

Knowing how hard you work to keep all your ducks in a row, the last thing you need is technology getting in the way.

At this point, you sheepishly (and frustratingly) check your email spam folder and, wouldn’t you know it, the woman’s email is right there.

Not good.

So outside of driving yourself crazy and remembering to check your spam folder every 2 hours, how can you prevent this from happening in the first place?

This is how!

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How To Create A Visual Service Area Map for Your Pet Website [Video]

service area map
Create a custom service area map for your website
Since you run a pet sitting business, you know that defining your service area is one important element.

While it’s advisable and recommended to have a “Service Area” page that lists the towns, neighborhoods, zip codes and/or areas you serve, it can also be helpful to include a visual reference for your visitors.

Did you know that Google Maps makes it simple enough to create your own custom map that defines your own service area?

Side Note: I made a video like this over a year ago, but since that time, Google has updated the maps method so that video is no longer relevant.

Google is always keeping us on our toes and you can be sure I’m always keeping up.

Create A Defined Service Area To Embed On Your Website

Watch this short video to create a custom map for your pet sitting business.

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Google Maps (Local) Set of Rules for Pet Sitters (and No UPS Stores Allowed!)

set of rules
There’s a set of rules for everything!
We all know that Google has a peculiar set of “rules” that you must follow in order to rank well in their search results.

You may also know that getting your pet sitting website listing to show up in the Maps section is a whole other ball of wax.

First, a quick overview of these Map listings.

Whenever you do a search on Google for any local service (restaurant, electronic store, pet sitter…) Google will present you with a list of results local to you above the regular search results.

In order to have a chance to show up in these local results, you’ll need to submit your business through your Google Places for Business account.

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Listen to a Recorded Call from One of Those Spam SEO Emails You Receive And See What It’s All About

spam email
Do you receive spam email promising SEO success?
What’s the number one thing you want from your pet sitting website?

More traffic? Top keyword ranking in Google? Better SEO (search engine optimization)?

Call it what you will, but I’m guessing you want all of that.

And rightfully so!

Running a pet sitting business with your website as your huge marketing tool takes work, effort, time and knowledge.

Many of us struggle just to keep up with the pet sitting visits, let alone have time to focus on the business side of things, right?

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