One of the things I love most about our pet sitting industry is the varied way pet sitters run, operate and market their businesses.
Success comes in all shapes and sizes.
For example, some pet sitters find great success using Craigslist to hire staff, while others do not.
Some have had clients find them through pet directories, or had a Google Adwords campaign pay off, while others lost money though those forms of advertising.
I was recently speaking with pet sitter Rachel Muhammad, of See Spot Run, LLC, who mentioned that she successfully uses lawn signs to market her pet sitting business.
It makes sense Rachel was influenced by the real estate industry for this method. According to the National Association of Realtors, 48% of homes that are for sale by owner successfully use yard signs to market and promote the sale of their home.
I was intrigued by this form of promotion and wanted to hear more. Here is our Q&A session on the topic:
7 Questions About Lawn Sign Marketing
Q: How long have you been using the lawn signs?
– See Spot Run has been using lawn signs/ bandit signs since April of 2013. We place them (with the client’s permission) on the client’s lawn closest to the street and additionally around town in key areas (of course obeying code enforcement).
Q: How do you approach clients with your request to place them on their lawn?
– It depends on the client! Sometimes, during a meet and greet (especially if the new client heard of See Spot Run by seeing a bandit sign), I’ll ask “Would you mind if I placed a professional lawn sign on your yard? We’d like to be able to reach your community with our services and it helps.” Other times, I’ll wait until after the client has used our services at least once to ask.
Q: How have clients responded to your request?
– Clients typically don’t mind at all; I’ve never had a client that I’ve asked tell me “no.” When I visit their homes after they have agreed to the signs, the sign has still be in the yard in the same place! It excites me every time!
Q: What kind of response from potential clients have you received from these lawn signs?
– People love them! When they know that we provide a dependable service, they want to help out.
Q: How did you get the idea to market with these signs?
– My husband owns a real estate investing company (simply put, the guys that “flip” homes) so I got the idea through being exposed to the real estate industry through him. Real estate investors will sometimes market with similar signs that may say something like, “we buy homes.”
Q: Has there been any negative response or issue with this form of marketing?
– Not with clients that agree to their use on their private property. When I first put them out around town, I didn’t know as much about local code enforcement and they graciously explained code as it pertains to signs to me. People will take them up sometimes for no reason even if they are in code because you can’t monitor the location of every sign (we have put out a total of about 150 so far) once you put it out on the roads. They are working well for us here in Tallahassee though and are our biggest source of leads!
Q: Where did you get them printed and how much did they cost?
I got them printed at supercheapsigns.com. They have great customer service! They prefer bulk orders, so the price per sign goes down the more you buy. I bought 100 signs for about $100. Yard stakes to mount them can be an additional $80-$100.
Over to You
What do you think of this form of marketing? Would it work for you? Have you tried it? What form of marketing works the best for you?