How to Create the Perfect About Us Page to Gain More Happy Clients [Audio Broadcast]
You already know how important your entire website is in regards to your overall marketing efforts, right?
You also know I spend plenty of time teaching you about blog posts, articles, landing in Google, optimizing your web pages and more.
But how often do we speak about the importance of your About Us page? (Listen to the complete audio broadcast on this page.)
Did you realize that your About Us page is in fact one of the most important pages on your entire website?
Why is that? It’s one of the few places your website users can connect with and learn about YOU!
(You know, the person they will hire.)
This word is worth repeating: Connection. As with most anything we do in life, we are drawn to the people most like ourselves.
Whether it’s in a business partnership, friendship, or romantic relationship, we seek others similar to ourselves.
Your Ideal Client Is No Different.
Even on a subconscious level, every single one of your website visitors are looking to see if you are like them. If they can relate to you. If you have a similar commonality.
Imagine approaching your About Us page in such a way that you put yourself out there and are able to attract the exact clients that you love to serve. The ones who will be a pleasure to work with, use you over and over, and refer business your way.
Master Copywriter Jeremiah Tolbert shows us the way!
Grab a Pen and Paper, and Push Play!
This session is part of our ongoing Summer 2014 Calendar of Events! Join us for the others, too.
In this episoide, you will learn:
-Why your About Us page is one of the most important pages on your entire website.
-How to ‘connect’ with the majority of your website visitors.
-4 specific things you must include on your About Us page so your users get to know YOU.
-How to begin writing a first draft of your About Us page.
-The correct way to approach the topic of SEO (search engine optimization) when writing your About Us page.
-The ideal length of your About Us page and the exact ‘tone’ it should have.
-Why Jeremiah Tolbert’s two cats are named after Shakespeare characters!
Visit Jeremiah online at Clockpunk Studios. (Link opens in new window so you can continue to listen.)
Over to You
I would love to read your About Us page. Leave a comment with a link to your own About page, or post a draft of what you are working on.
Let’s show each other what works so you can land more happy, lifelong pet sitting clients.
photo credit: Kevin N. Murphy via photopin cc
Good tips, thanks Joshua & Jeremiah. Here’s my bio, let me know what you think. I plan to update it with situations I specialize in, such as special needs dogs, epilepsy, etc. Overall, our website is pretty strong. I get about 90 percent of my new clients from internet search.
Hi Gina, Awesome. Thanks for listening and posting your About page for feedback. It is a solid start. As you know, some of things from the broadcast I would implement in your next update is talking more about your background, history and origin. And make it just a bit longer (which will naturally happen as you begin to write more on those topics). I would also consider putting up a nice photo of you, and speak in the first person “I grew up in…” opposed to the third person “She grew up in…” That will make it more personal, too, for the reader to connect with. Finally, talk about benefits more than features. Example: Attending 4 conferences and networking with local sitters is wonderful, but what benefit does that credit of yours give your potential clients. Approach it this way… Use the phrase “which means…” to arrive at the benefit. “I’ve attended four pet sitting conferences, which means that you get a well educated and knowledgable person…” etc. Does that make sense? Make certain your reader knows the benefit of all your training and history. Great start! Keep me posted.
Thanks Joshua, good tips, they do make sense, although I’m squeamish about putting pix of myself on my pages. I know, it’s silly, and my web designer repeatedly told me I should, I just feel weird about it, and hate all pix of myself. Lol.
Aww I hear ya! It can feel a bit weird to put your photo out there for the world to see. There are ways to feel less weird, though. Like taking a pic with your pet (so the focus isn’t exclusively on you). Do you want to email me a photo so we can take baby steps?!
Hi Gina: For whatever reason one chooses not to put a photo on the website is good enough for me. After 23 years of running a successful business, I can attest to the fact, pet owner’s hire me NOT for my appearance so much as for my professional attitude and solid performance. So no it’s not silly. I can’t imagine attaching a photo to my website – period. Furthermore, I’m in the minority, but my “About” page has never contained any personal information. Rather simply information directly related to the business. If one wishes to inquire at the initial meeting, I’ll share it there. Never on the internet – period.