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4 Essential Elements of an Effective Website

When I was asked to present at the 2016 NAPPS conference on the topic of SEO and how to rank higher in Google, I wanted to achieve two things.

One: I wanted to make certain that the audience had an understanding of WHY Google ranked certain websites above others.

Two: I wanted to provide specific and tangible takeaways that each person in the audience can do and implement immediately.

Those two goals were the recipe for what became my presentation titled “4 Essential Elements of an Effective Website”.

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How To Help Your Site Rank Higher For Local Searches

coming up on local searches

A recent question on our Facebook forum group (which, if you are not a part of and are a client of ours, search for PetSittingOlogy Training Center and submit a request to join) was asked by Maria Connochie, owner of The Pet Butler in Apex, NC:

“I am only coming up on search on one town and I do service other areas.  Is there anything we can do about this?  Thanks”

There is definitely something you can do to help your business come up in local searches.

CREATE RELEVANT CONTENT AROUND THOSE LOCAL AREAS.

It’s that simple.

If you service more than one town, you want to write about topics specific to each town that you service.

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Marketing Your Pet Sitting Business With A Car Magnet Or A Car Wrap

Here at PSO we talk a lot about your on-line presence and blogging – that’s where it’s at in this day and age.  It’s why our web site template is tailored to SEO and mobile ready right out of the gate.

What about other marketing opportunities though?

One popular and fun marketing opportunity is using a car magnet or a car wrap!  With all of the miles we drive around town, our cars can be the most visible marketing billboard!

CAR MAGNET

marketing with car magnet

Hillary Rich, owner of Best In Show Pet Sitting in Morrisville, NC has a very cute, very eye catching bone shaped magnet!

Pros of using a car magnet:

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How Being Specific In Your Blog Topics Can Help You Reach Your Target Audience

rsz_cat_blog

There are a lot of pieces that go into writing a blog.

I feel the most important one – above the writing of it, above worrying about word count – is your topic.

A lot of bloggers get stuck on “but I don’t know what to write about!”.

We’re going to help you with that today!

Blogging is all about answering questions.

The first step is identifying questions that your target audience is seeking the answers for.

We are going to use the specific example of cats today.  Pretend (and maybe you don’t have to pretend), that you are actively looking for new cat clients.

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Which Of The 3 “Buying Stages” Is Your Audience In?

marketing in the pet industry

Do you know where, in the process of purchasing your services, a potential client is?

Do they know about pet sitting?  Or are they already sold on a pet sitter and they are looking for the right fit?

The way each of the above people find your site is completely different

If you are not getting the traction you want/expect out of your blogs, maybe you need to look at the 3 different buying stages your visitors are in. You’ll want to write articles focusing on each stage.

Stage 1
They have no idea that pet sitting and dog walking exists.

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What Are “Trending Now” Topics and How Can I Use Them In My Blogging?

trending now topics in blogs

SEO (Search Engine Optimization) is a beast and it can be a challenge to get people to land on your web site.

The PetSittingOlogy template is already set up to maximize your SEO potential, but how can you take charge and implement new content that will make your site more noticeable?

By blogging about “Trending Now” topics.

What does that mean?

As the name implies, Trending Now is all about things that are currently happening.  It’s a one shot deal or maybe something that only happens once a year (think holidays).

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