Have you seen a post on social media and cringed a little bit? Thought "they're going to regret that one"? While you want to keep the "social" in your posts, there is a little bit of etiquette that you want…
“I don’t know what to write about.”
Have you ever said that when thinking about blogging? It is probably the most common reason people give as to why they haven’t started blogging yet.
This article and video are going to take that reason totally and completely off of the table. It won’t exist anymore.
Ask any pet sitter why they got into the business and you will usually hear an answer related to their passion for pets.
Here at PSO, we share your same passion for the safety and well being of animals. We love to hear your stories of the rescues you volunteer for, the dogs and cats you may be fostering; this generous and giving community we are a part of is astounding.
Which is why we want to give back at the conference. Each year we choose a non profit to sponsor and this year we are proud to announce that we are teaming up with Pilots N Paws!
A national organization of volunteers whose hobby just happens to be airplanes.
Michelle Romano, owner of Waggs and Purrs Pet Sitting in San Antonio, TX recently posted this comment in the PSO Facebook group: "I'm getting so discouraged with social media. I try to post relevant topics to my FB page or…
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Don't you want to know what the joke was in the picture above? The image that you portray matters. I'm not talking about being model pretty, or the right height or the right weight - that stuff doesn't matter. What…
Do you drop off pens at a local vet office and hope that they refer business your way? Or maybe you bring a plate of cookies, chat it up with the front desk staff and leave a stack of business…
You read the title right. I went to a Taylor Swift concert over the weekend and she knocked it out of the park. Absolutely nailed every aspect of her performance. While I was singing and dancing along I was not…
Do you have a friend or relative who takes things literally? They don’t understand the nuances of sarcasm and you have to always tell them that “I didn’t mean it that way”?
Or maybe you are a parent of a toddler (from personal experience I know they are extremely literal)!
That’s how you want to look at the Google Bots. They are part of a computer system – of course they are literal!
Sure, if you ask Siri what she is wearing she’ll have a fun quip answer – but not because she understands the question, it’s because she was programmed that way.
When it comes to creating content, WORD CHOICE MATTERS.
As pet industry business owners, we know the “inside lingo”, we understand the subtleties, we get that a pet sitter can also cover dog walks and vice versa. But do you think someone who is looking for someone to help them with their new puppy knows that?
Don’t count on it.
What is the number one reason you are not writing blog post articles for your pet business website?
While those are all valid thoughts, you are going to receive an abundance of help today when it comes to topic selection.
When we ask people if they are writing articles for their audience, one of the most common answers is:
“I would but I don’t know what to write about”.