Cindy Vet on How Pet Sitters Can Find ‘Me Time’ [video]

Please join us at the PetSittingOlogy conference this October. We’ll be featuring expert speakers and experienced pet sitters, all of whom will help you build a better, more organized pet sitting business!

Our special interactive feature at the conference will be Workshop Wednesday, at which five very successful pet sitters will lead community discussions on current topics.

Cindy Vet, a pet sitter and coach from Atlanta, will lead a discussion on why getting “me time” will not only help you and your state of mind, but it can also be a great way to network.

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Support and Feedback for Our Pet Sitting Industry Documentary Movie

We are making a documentary movie about the professional pet sitting industry! And by ‘we’, I do not simply mean my production team and me.

I mean WE, as in you, our colleagues, supportive pet industry professionals (including veterinarians and trainers), and the collective professional pet care industry.

Production officially began recently as we made our way to Northern Virginia for four days to capture the day-to-day operation of All Friends Pet Care and other local pet professionals. It was an incredible experience that allowed us to get the ball rolling.

We then held a live virtual production meeting detailing our plans, our goals, and the reasons we are making this movie in the first place.

RELATED: Watch the replay of our virtual production meeting on PetSittingMovie.com

On that page, pet sitters were asked to submit their thoughts.

In one day, we received over 50 submissions from pet professionals guiding our project even further.

Outlined below are snippets of some of our favorite responses.

The beauty of this pet sitting movie project, as you’ll see, is that we are all speaking the same language! We are each passionate about what we do and all see the great need at this point in time to further educate the general public on what it truly means and what it takes to be a professional pet sitter.

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4 Essential Elements of an Effective Website

When I was asked to present at the 2016 NAPPS conference on the topic of SEO and how to rank higher in Google, I wanted to achieve two things.

One: I wanted to make certain that the audience had an understanding of WHY Google ranked certain websites above others.

Two: I wanted to provide specific and tangible takeaways that each person in the audience can do and implement immediately.

Those two goals were the recipe for what became my presentation titled “4 Essential Elements of an Effective Website”.

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How To Help Your Site Rank Higher For Local Searches

coming up on local searches

A recent question on our Facebook forum group (which, if you are not a part of and are a client of ours, search for PetSittingOlogy Training Center and submit a request to join) was asked by Maria Connochie, owner of The Pet Butler in Apex, NC:

“I am only coming up on search on one town and I do service other areas.  Is there anything we can do about this?  Thanks”

There is definitely something you can do to help your business come up in local searches.

CREATE RELEVANT CONTENT AROUND THOSE LOCAL AREAS.

It’s that simple.

If you service more than one town, you want to write about topics specific to each town that you service.

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Marketing Your Pet Sitting Business With A Car Magnet Or A Car Wrap

Here at PSO we talk a lot about your on-line presence and blogging – that’s where it’s at in this day and age.  It’s why our web site template is tailored to SEO and mobile ready right out of the gate.

What about other marketing opportunities though?

One popular and fun marketing opportunity is using a car magnet or a car wrap!  With all of the miles we drive around town, our cars can be the most visible marketing billboard!

CAR MAGNET

marketing with car magnet

Hillary Rich, owner of Best In Show Pet Sitting in Morrisville, NC has a very cute, very eye catching bone shaped magnet!

Pros of using a car magnet:

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How Being Specific In Your Blog Topics Can Help You Reach Your Target Audience

rsz_cat_blog

There are a lot of pieces that go into writing a blog.

I feel the most important one – above the writing of it, above worrying about word count – is your topic.

A lot of bloggers get stuck on “but I don’t know what to write about!”.

We’re going to help you with that today!

Blogging is all about answering questions.

The first step is identifying questions that your target audience is seeking the answers for.

We are going to use the specific example of cats today.  Pretend (and maybe you don’t have to pretend), that you are actively looking for new cat clients.

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Which Of The 3 “Buying Stages” Is Your Audience In?

marketing in the pet industry

Do you know where, in the process of purchasing your services, a potential client is?

Do they know about pet sitting?  Or are they already sold on a pet sitter and they are looking for the right fit?

The way each of the above people find your site is completely different

If you are not getting the traction you want/expect out of your blogs, maybe you need to look at the 3 different buying stages your visitors are in. You’ll want to write articles focusing on each stage.

Stage 1
They have no idea that pet sitting and dog walking exists.

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