You hear plenty about how to give proper care to the various animals we are hired to watch, but sometimes forget that we must treat the human (the pet owner) with the same care and respect.
After all, it is the human making the decision to hire the pet sitter. Without winning over the pet owner, you’ll never get to use your amazing skills as a pet sitter that you’ve worked so hard to perfect.
The more a potential client sees you running your pet sitting business like a business, the greater chance you have at gaining that new client. If your clients see you running your business like a hobby or a side job, the less comfortable and willing they’ll be to hire you.
90% of your job, as pet sitter, is to gain trust. The pet sitter who gains the trust and confidence wins the client.
While some may argue the most important way to promote your pet sitting business is with fliers trying to partner with groomers, pet stores and vet offices, it is no doubt even more important to promote your pet sitting business online with your own website.
Here is why…
Using just any old website building tool for your pet sitting business may prove costly if the html code it uses to turn your design into a website is not search engine-friendly.
What do I mean by search engine-friendly?
When building a web page from scratch, for example, you have the luxury of including only the necessary code, keeping the behind-the-scenes jargon nice and clean (which the search engines love).
Strangely, some of the more popular web building tools add an exorbitant amount of code while ignoring some of the most important html tags needed to be search engine-friendly.
Internalize the Golden Rule of sales that says, “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” – Bob Burg
If your clients do not like you, they will not use your service. Establishing trust with your clients may be one of the most important things you can do to assure they remain loyal and continue to see you as the best and only option for the care of their pet. Without a relationship based on trust, your client will look elsewhere for pet sitting services.