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How To Increase Your Chances of Succeeding As A Pet Sitter

increase-successRussell Simmons, the famous music mogul, once said, “Making money is a pedestrian activity. The challenge is in creating a product or service that the world really needs.”

There is no question that the service we provide as pet sitters is something of value and that the world really needs. The challenge then in becoming a successful pet sitting business owner lies a little bit deeper.

Whenever I find myself chatting with someone who isn’t really sure exactly what a pet sitter does, they are amazed and impressed by the service we provide.

So according to Russell Simmons’ quote, we should have no problem becoming a success in our business, right? Why then do some pet sitters struggle to even get off the ground?

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The Secret To Choosing The Right Keywords For Your Pet Sitting Business Website

keyword-researchI hear plenty of chatter about keyword this and keyword that when it comes to building the perfect pet sitting website. Sure, you need to be keyword-conscious but the trick is knowing which keywords you should be targeting in the first place.

I can tell you one thing for sure. The keywords that I target will not be the same ones you should target. How do I know? Our location is different, for one thing.

If I target ‘pet sitting in New York,’ there is no guarantee that ‘pet sitting in [your town]’ is even worth it for you to target.

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Why Pet Sitters Are Wasting Their Time Trying To Partner With A Vet

vet-balanceIt sounds like the perfect plan. You become a qualified pet sitter in your area, get business cards printed up and are ready to get some referrals from your local vet, groomer or pet store.

How ideal. You’re a savvy business owner and see the power in partnerships. Naturally, every person walking in and out of any of those places has a pet and is a potential client.

You start making the rounds with business cards in hand and quickly realize not everyone is as excited as you are about leaving your cards on the counter. You are told no and sent on your way.

You walk away confused and defeated. Not to worry, we’re going to get you back on your feet while showing you how to stop wasting your time and actually get your cards displayed on those counters.

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Did You Know That Asking Your Clients The Most Important Top 3 Questions Will Help You Look Smart?

look-smartFirst, a few questions for you:

What sets you apart from other pet sitters? Why should a potential client choose you over all other options available? What are you doing to stand out and become the preferred choice as pet sitter?

If you do not have clear and specific answers to these questions, you may find yourself struggling for new clients.

Start by asking yourself, “What do I do better than anyone else?” Dig deep to discover what makes you, you.

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Why Your Pet Sitting Logo Is So Gosh Darn Important And How To Make It Stand Out

petbiz-logoFirst impressions really are everything. If you do not immediately grab the attention (and trust) of a potential client in a positive way, it’ll be unlikely she’ll ever become a client of yours.

As consumers, we make quick decisions that help us weed out the abundance of websites competing for our business. The growth of the Internet has quickly leveled the playing field for most anyone to open up shop and sell any product or service they desire.

The goal, however, is to quickly position yourself in the client’s eye as professional, reputable and reliable. Here’s the best way to do just that.

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14 Signs Your Pet May Need Immediate Attention and Care

pet-first-aidPicture this: you are caring for a client’s pet and notice a drastic change in its eating habits. Or the poor pooch has some sort of discharge oozing from her eye. Or worse yet, the dog is breathing in a way that can’t be good.

Something’s got to be done. And quick. What do you do? You remain calm, compose yourself and put your plan into action.

You do have a plan… don’t you?

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Set Your Pet Sitting Clients At Ease By Developing Your Personality

baby-personalityWhat makes a successful pet sitting business owner? How do you stand out from the competition and become the obvious choice for new clients? Let’s look into what personal qualities and traits are vital to your success.

Running your own pet sitting business and becoming your own boss is a dream come true for most people. However, without developing the necessary personal qualities and traits, you may quickly find yourself struggling to get off the ground.

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Is Your Pet Sitting Website A Magnet For New Visitors?

title-tag-intro1Your website’s title tag is by far one of the most important elements when it comes to search engine optimization (SEO).

SEO is just fancy talk for all the ways you hone, tweak and adjust various elements of your site to give yourself the best chance of popping up in the search results for the terms your clients would use to find you.

Google, along with the other search engines, places a lot of weight on a page’s title to determine where it shows up in its search results. Get it right and you’ll see a steady flow of potential new clients.

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