Russell Simmons, the famous music mogul, once said, “Making money is a pedestrian activity. The challenge is in creating a product or service that the world really needs.”
There is no question that the service we provide as pet sitters is something of value and that the world really needs. The challenge then in becoming a successful pet sitting business owner lies a little bit deeper.
Whenever I find myself chatting with someone who isn’t really sure exactly what a pet sitter does, they are amazed and impressed by the service we provide.
So according to Russell Simmons’ quote, we should have no problem becoming a success in our business, right? Why then do some pet sitters struggle to even get off the ground?