SEO (Search Engine Optimization) is about all the ways you can improve your website to…
It sounds like the perfect plan. You become a qualified pet sitter in your area, get business cards printed up and are ready to get some referrals from your local vet, groomer or pet store.
How ideal. You’re a savvy business owner and see the power in partnerships. Naturally, every person walking in and out of any of those places has a pet and is a potential client.
You start making the rounds with business cards in hand and quickly realize not everyone is as excited as you are about leaving your cards on the counter. You are told no and sent on your way.
You walk away confused and defeated. Not to worry, we’re going to get you back on your feet while showing you how to stop wasting your time and actually get your cards displayed on those counters.
So, why don’t vets want your pet sitting business cards around? They’re good people. You’re both looking out for the well-being of all pets. So what’s the problem?!
In order to fully understand why you’re wasting your time…
You must grasp these 3 fundamental concepts:
1) You are competition.
In most, not all, situations you are direct competition with a vet. You both offer pet care options even though one takes place in a home while the other may take place in a cage. Either way, it’s still competition.
Plus, many vet techs and receptionists will play double duty and moonlight as in-home pet care providers themselves.
Allowing you to place business cards in their office cuts into their profits.
“But I’m a dog walker. The vet does not offer such a service,” you say?
Then the other reasons are for you…
2) What’s in it for them?
Good business is about forging good partnerships. Asking to leave your pet sitting business cards on a counter is not a partnership; it’s a favor.
In order to forge a successful partnership with another business owner who can potentially deliver you new clients, you must ask yourself, “What’s in it for them?” What are they getting out of the deal? What are you doing to help them and their business?
The more you can bring to the table to help them, the better chance you’ll have seeing your cards glistening on their counter.
(We reveal the 5 things you can bring to the table in an upcoming post.)
3) They don’t know you.
Simply put, why should a vet decide to put out your pet sitting business cards? By displaying your cards, the vet office is suggesting to their clients that you are a reliable, preferred choice for pet care.
As well as you may be, how could the vet be sure? See what I’m saying?
A reliable vet will not in good conscience display any literature that they don’t fully believe in. It’s just not good business practice.
If I ran a vet’s office and you stopped in as an unknown pet sitter asking to place business cards on my counter, I’d be a little uncomfortable vouching for you without fully knowing who you are and how you operate.
If a vet’s client finds your card in their office and something does go wrong with the service you provide, the vet’s client will be outraged at the vet! She will storm into the office stating her case, expecting the vet to help take some sort of action or recourse.
The vet will then have to explain that you were just someone who popped in and… you see where this is going.
I believe this is one of the main reasons vets do not allow pet sitter business cards in their office. It’s too much of a risk.
If, on the other hand, you establish a working and professional relationship with a vet, and your work is vouched for, you may have a better shot at getting your cards placed.
So how then do you develop such a relationship and establish trust?
In our next post, we reveal the 5 things that you can bring to the table to get your pet sitting business cards placed in a vet’s office. The #4 item on that list will actually have the vet’s office looking forward to more cards each month!
Tell us. What sort of experience have you personally had with vets? Please comment below.