Josh Cary

This author has written 284 articles

Marcus Sheridan Unplugged: How to Differentiate Yourself and Achieve Success [Video]

Have you ever wondered how you can differentiate yourself as a pet sitter?

If so, you’re in for a real treat! Our guest for today’s episode, Marcus Sheridan, shares his own journey of differentiating himself as a standout in the pool industry and eventually, as a marketing genius.

Marcus Sheridan is perhaps best known to folks as founder of the popular sales and marketing blog, The Sales Lion. He started his career as founder and CEO of River Pools, where he developed one of the most educational blogs in the entire pool industry.

Marcus says you have to trust people, and build trust with others in order to succeed in business. However, that doesn’t mean putting your head in the sand either, as he was to find out later in a tough lesson.

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How To Come Up With Topics and Ideas for Your Pet Blog Posts: Take The Challenge!

blog topic ideas
Coming up with blog topics to write about is easy once you have the right “ingredients”. This article will hand you the tools to come up with dozens of new article topics and ideas you can write about.

What is the number one reason you are not writing blog post articles for your pet business website?

Do you feel that you are “not a good writer?”  Do you wonder where you might find the time?  Are you unsure of the proper blog post format?

While those are all valid thoughts, you are going to receive an abundance of help today when it comes to topic selection.

When we ask people if they are writing articles for their audience, one of the most common answers is:

“I would but I don’t know what to write about”.

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Case Study: How You Can Rank in Google for the Keyword ‘Pet Sitting’

Are you looking to rank higher in Google results for a specific keyword?

Do you wonder why you may not be ranking at all for certain keywords?

I receive a variety of questions from pet sitters and this topic is quite possibly the most popular subject I am asked.  And, it’s one that I most enjoy speaking on.

SEO (search engine optimization), websites, and ranking in Google are all important conversations to have.

In a recent thread inside our Private Facebook group for PSO clients, pet sitter John Buttner of Specialized Pet Services in Omaha, Nebraska said he was having a difficult time ranking high in Google for certain keywords.

I asked which keywords and he wrote “The keywords would be pet sitting, dog boarding, pet sitter, doggie daycare, pet boarding, pet care.“

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How Exactly is a Pet Sitter Website from PetSittingOlogy SEO Optimized?

Wheels and Spokes image

There are many moving parts to an effective, SEO-ready website that consistently ranks high in Google and inspires more of your visitors to take action and make contact with you.

When you choose to have a website built with PetSittingOlogy, you receive a fully done-for-you, WordPress-powered, SEO-ready, mobile-friendly and ready to go website.

We take pride in the sites we build for the industry, because we have found them to work well.  And by “work well” we mean that they are carefully crafted both behind the scenes and on the front pages to make Google happy and to make your ideal clients happy.

So, how exactly do we achieve a website that works well for you?

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Google Called and Wants Me To Verify My Business Listing: Is This Legit?

phone image

You already know that running a business takes a great deal of focus, passion and determination.  And you know that it takes plenty of knowledge, insight and common sense.

Sometimes, even for the best of us, those qualities get tested.

The point?

(Keep reading and you can listen in on an actual recorded call from one of these companies!)

Have you yet received a call from Google (or someone claiming to be from Google) asking you to claim or confirm your Google Business Listing details?

I got one of these calls recently and have the entire chat recorded so you can finally see what is the motivation behind the call.

Chances are you have either gotten that call already or had a message left for you on the matter.

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The Million Dollar Pet Sitter: How Beth Greenberg Reaches $1million in Pet Services [Training Video]

the Puzzle to pet sitting success

Think it’s possible for your business to reach one million dollars in pet sitting services?

Think it’s possible hit that milestone year after year?

We didn’t think so either!

While I’ve heard of many successful pet sitting companies breaking the six-figure mark (over $100,000), I’ve never heard of one breaking seven-figures (over $1 million) is services.

That is, until I met Beth Greenberg, co-owner of All Friends Pet Care (serving Northern Virginia). You could imagine that I would welcome the chance to sit down with Beth and pick her brain on all things “HOW”!

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3 Steps You Need to Follow to Make Sure Your Blogs and Content are Working Properly

cat at computer

I met a ton of people from all over the world at the recent Copyblogger Rainmaker conference.

I was a bit surprised that there were not more entrepreneurs, small business owners, niche marketers – I met a lot of people in the content marketing field already and it felt a little like CB may have been preaching to the choir.

The people who could really benefit from content marketing are the little guys, content is a great way for David to beat Goliath.

Why don’t more small businesses embrace content?

And then I sat next to a Librarian. And I chatted with a man who was opening up a meditation retreat center. These were my people!

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How to Give More in Value To Your Pet Clients So You Can Become More Successful: Discussion with Bob Burg

Josh Cary and The Go-Giver book

Do you ever wonder how certain pet business owners become so successful when it appears to come naturally to them?

It’s often the small, subtle acts of service that have accumulated over time to produce an incredible result.

This is the same concept that a farmer experiences, for example. A farmer will plant seeds, tend to the crops, water the soil, and a hundred other things in order to get the desired result.

Many of these small steps are less than glamorous and often unrewarded. No immediate result is seen…

…until…

The fruits of your labor pay off. Literally.

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5 Lessons Learned from the Biggest Business Conference and How You Can Apply Each to Grow Your Business

pink notebook

We sent our friend and colleague, Laura Capra (Owner, Keep Me Company Pet Sitting), to the recent Copyblogger Conference in Denver, Colorado.

She arrived with a blank notebook and a pen.

She returned with a head spinning full of incredible business advice that anyone can use.

After sorting through her jam-packed notebook of notes, quotes, and take-aways, we pulled the Top 5 lessons learned and decided to go through each one for you while detailing exactly how you can apply each one to your own pet business, too.

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