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Many of us in the professional pet care industry hold ourselves to a high standard and work ethic.
We take great pride in the care we provide, the job we do, and the business we run.
We are professionals.
Since there are no exams to pass or degrees to obtain in order to open up shop and call yourself a pet sitter, the line is sometimes blurred between a professional pet business owner and someone simply attempting it.
Pet Sitters International (PSI) published a wonderful blog article recently about professionalism in our industry. [Read it here: The Most Important “ism” for Pet Sitters]
In it, they presented several specific questions that every pet parent should ask the pet sitter who she is considering to hire.
Presented here is the other side of the coin detailing how the pet sitter must position herself well before a potential client makes contact.
Much of the decision to contact you is already made in the mind of the pet owner within a few minutes of viewing your website.
Therefore, you as the professional business owner must present yourself in the most professional manner at the very first point she comes across your brand in order to even get the chance she’ll consider hiring you.
In other words, if your website design, look, feel, layout, colors, images, photos, content, articles, videos, and reviews do not quickly set the visitor at ease she will leave and look elsewhere.
So how do you position yourself as a professional before your potential client ever makes contact with you?
Do you find it frustrating and confusing to keep up with all the things you should be doing to rank high on Google’s first page?
How often do you wonder what those other pet sitting websites are doing that you are not doing?
If you’re like most other business owners, you want to do all you can to land new clients.
But did you know that landing in Google is just one small part of the puzzle?
While it’s a very important piece since not much activity will take place without that, it’s equally as important to get your visitors to take action once they are on your site.
If you rank well in the search engines but nobody makes contact once they are on your site, it’s still a loss.
Here are some things you should stop doing on your pet sitting website that will increase the chances a visitor likes what she sees and gets in touch with you.
A lot has happened over the past 12 months both personally and professionally.
Personally, I’m beyond proud to have welcomed my son, Harrison Grant, to the world on May 28.
Professionally, I’m beyond lucky to have found our new PetSittingOlogy Communications Manager, Amy Mattison (click here to Friend her on Facebook and say hello!). https://www.facebook.com/amy.mattison.2
Titles are weird and I don’t think her title does her justice. Simply put, Amy works 10-feet from me in our office and among many other things she manages our social media accounts, runs our Client Services division, and helps me remain sane, focused, and on track.
Something I’ve quickly learned while in the film industry is that it truly takes an extraordinary team around you to create, produce, and share anything of value.
Aside from Amy, 2015 has also brought me closer to our colleagues Laura Capra, Anthony Mucci, and Cindy Vet. Much of what is listed below would not have been possible without them. Literally.
Here are our Top 10 Posts from 2015. Feel free to bookmark this page so you can refer back to it throughout the year.
If you know anything about me, you know I love technology. Even more to the point is that I love what’s utterly POSSIBLE when it comes to the creative use of technology.
In today’s day and age, if you can THINK it, you can MAKE IT HAPPEN. Quite frankly, anything is possible.
I knew for quite some time that I’d want to create and produce an official weekly podcast for our industry. Over time, I jotted down thoughts, notes and ideas for the show as they would come to me.
I had the title for the show, the concept and theme for the show, and the cover art for the show.
I knew that I wanted it to feature passionate, hard-working and successful pet professionals. The idea behind the show is to discover how our professional colleagues are achieving success, as they define it.
The goal for each episode is to get an inside look at a pet business owner’s path, journey, and the actions they take so you can implement the same in your own business.
Picture this: A luxurious and comfortable bus pulls into a roadside area along the East Coast’s 1-95 South. Inside the bus are a few dozen of your professional pet sitting colleagues who are making the journey together from New Jersey to sunny Orlando, Florida.
You recognize many smiling faces.
Some, you’ve had the great fortune to cross paths with in person at other industry events; while you feel like you’ve known the others forever from the virtual connections you’ve formed through the years.
You immediately feel the same sense of love, support, and wave of excitement that comes from attending a long-awaited family reunion.
You hop on the bus, settle into your seat, and the journey continues on its scheduled 2-day ride to Orlando, Florida.
Danica and I were recently enjoying an episode of Sid the Science Kid together.
A joke was told that can serve as a great lesson to all professional pet care providers.
This is the joke:
What do you give a 900-pound gorilla for his birthday? I don’t know, but you better hope he likes it!
It’s cute for a child and can serve as an important reminder for business owners like us who offer a local service to our community.
This joke makes two assumptions.
1. The gorilla better like the gift you choose to get him for his birthday, or else…
2. The gorilla is grumpy and picky (“he better like it”) and might retaliate if he deems the gift unacceptable.
So what does this very analytical approach to a seemingly innocent joke tell us?
Join us this Thursday, November 12, at 2pm eastern, for a great new live webinar discussing WordPress 101 for Pet Professionals: A step-by-step lesson and demonstration on how to best manage your own pet website! This is perfect for you…