Cindy Vet on How Pet Sitters Can Find ‘Me Time’ [video]

Please join us at the PetSittingOlogy conference this October. We’ll be featuring expert speakers and experienced pet sitters, all of whom will help you build a better, more organized pet sitting business!

Our special interactive feature at the conference will be Workshop Wednesday, at which five very successful pet sitters will lead community discussions on current topics.

Cindy Vet, a pet sitter and coach from Atlanta, will lead a discussion on why getting “me time” will not only help you and your state of mind, but it can also be a great way to network.

Read More

Support and Feedback for Our Pet Sitting Industry Documentary Movie

We are making a documentary movie about the professional pet sitting industry! And by ‘we’, I do not simply mean my production team and me.

I mean WE, as in you, our colleagues, supportive pet industry professionals (including veterinarians and trainers), and the collective professional pet care industry.

Production officially began recently as we made our way to Northern Virginia for four days to capture the day-to-day operation of All Friends Pet Care and other local pet professionals. It was an incredible experience that allowed us to get the ball rolling.

We then held a live virtual production meeting detailing our plans, our goals, and the reasons we are making this movie in the first place.

RELATED: Watch the replay of our virtual production meeting on PetSittingMovie.com

On that page, pet sitters were asked to submit their thoughts.

In one day, we received over 50 submissions from pet professionals guiding our project even further.

Outlined below are snippets of some of our favorite responses.

The beauty of this pet sitting movie project, as you’ll see, is that we are all speaking the same language! We are each passionate about what we do and all see the great need at this point in time to further educate the general public on what it truly means and what it takes to be a professional pet sitter.

Read More

4 Essential Elements of an Effective Website

When I was asked to present at the 2016 NAPPS conference on the topic of SEO and how to rank higher in Google, I wanted to achieve two things.

One: I wanted to make certain that the audience had an understanding of WHY Google ranked certain websites above others.

Two: I wanted to provide specific and tangible takeaways that each person in the audience can do and implement immediately.

Those two goals were the recipe for what became my presentation titled “4 Essential Elements of an Effective Website”.

Read More

How To Make The Perfect First Impression To Assure You Gain More Pet Business Clients

Make a great first impression

Many of us in the professional pet care industry hold ourselves to a high standard and work ethic.

We take great pride in the care we provide, the job we do, and the business we run.

We are professionals.

Since there are no exams to pass or degrees to obtain in order to open up shop and call yourself a pet sitter, the line is sometimes blurred between a professional pet business owner and someone simply attempting it.

Pet Sitters International (PSI) published a wonderful blog article recently about professionalism in our industry. [Read it here: The Most Important “ism” for Pet Sitters]

In it, they presented several specific questions that every pet parent should ask the pet sitter who she is considering to hire.

Presented here is the other side of the coin detailing how the pet sitter must position herself well before a potential client makes contact.

Much of the decision to contact you is already made in the mind of the pet owner within a few minutes of viewing your website.

Therefore, you as the professional business owner must present yourself in the most professional manner at the very first point she comes across your brand in order to even get the chance she’ll consider hiring you.

In other words, if your website design, look, feel, layout, colors, images, photos, content, articles, videos, and reviews do not quickly set the visitor at ease she will leave and look elsewhere.

So how do you position yourself as a professional before your potential client ever makes contact with you?

Read More

Stop Doing These 3 Things on Your Pet Website

form a connection

Do you find it frustrating and confusing to keep up with all the things you should be doing to rank high on Google’s first page?

How often do you wonder what those other pet sitting websites are doing that you are not doing?

If you’re like most other business owners, you want to do all you can to land new clients.

But did you know that landing in Google is just one small part of the puzzle?

While it’s a very important piece since not much activity will take place without that, it’s equally as important to get your visitors to take action once they are on your site.

If you rank well in the search engines but nobody makes contact once they are on your site, it’s still a loss.

Here are some things you should stop doing on your pet sitting website that will increase the chances a visitor likes what she sees and gets in touch with you.

Read More