For this edition of the PetSittingOlogy Digital Series, Josh Cary interviews writer and entrepreneur John…
Have you ever wondered how you can differentiate yourself as a pet sitter?
If so, you’re in for a real treat! Our guest for today’s episode, Marcus Sheridan, shares his own journey of differentiating himself as a standout in the pool industry and eventually, as a marketing genius.
Marcus Sheridan is perhaps best known to folks as founder of the popular sales and marketing blog, The Sales Lion. He started his career as founder and CEO of River Pools, where he developed one of the most educational blogs in the entire pool industry.
Marcus says you have to trust people, and build trust with others in order to succeed in business. However, that doesn’t mean putting your head in the sand either, as he was to find out later in a tough lesson.
He discovered his bookkeeper had embezzled over $200,000 from his company over the course of one year. Looking back on it, Marcus says he was too trusting! He believes owning a business toughens you up quickly and that, no matter what, you have to press on even when something so serious happens.
His philosophy is that success happens deliberately, and you have to have the faith to take one step at a time, without necessarily knowing where you will end up. The problem is people get paralyzed and don’t take action at all if they can’t see the end result from the start.
Push Play and Watch The Full Episode Here
In this episode, you’ll also hear about:
- How do you build trust in your niche?
- What do you do with negative feedback from your audience?
- How can you find your genius?
- Why “I don’t know what to blog about” is a myth.
- What can you do to drum up media coverage for your business?
- And so much more!
Marcus says you have to get out of your own way in order to achieve the success you’re looking for. You have to push through the fear of failure, and be okay with not being perfect. Sometimes, an 8 on a scale of 1 to 10 is just fine, whether it’s a blog post, a podcast episode, or a new service you are offering.
Building relationships and the “likability factor” are also keys. But that doesn’t mean you have to copy anyone. Don’t look at what others are doing and despair that you aren’t like them. Be who you are! Bring your unique voice to your business. People – the right people for you – will find you likable and will want to do business with you.
For Marcus, regardless of what you sell, everyone is in the business of trust. And that starts with being genuine and answering people’s questions. Eventually, you’ll find out what their fears, hopes and dreams are. Then, you simply take away those fears with your particular business solution.
There is so much more to this episode with Marcus, be sure to tune in to hear it all! Please join us in thanking Marcus for being here with us today, and thanks to you as well for joining us. We’ll see you next time on Petsittingology!
Tweetable: “Walk forward and embrace the genius within.” – Marcus Sheridan
Tweetable: “Presenting the other side engenders trust.” – Marcus Sheridan
Resources we discussed in this show:
On the web: http://www.thesaleslion.com
On Twitter: https://twitter.com/thesaleslion
On Facebook: https://facebook.com/thesaleslion
Jay Baer’s book Youtility (foreward by Marcus!): http://www.youtilitybook.com/