Case Study: How You Can Rank in Google for the Keyword ‘Pet Sitting’

Are you looking to rank higher in Google results for a specific keyword?

Do you wonder why you may not be ranking at all for certain keywords?

I receive a variety of questions from pet sitters and this topic is quite possibly the most popular subject I am asked.  And, it’s one that I most enjoy speaking on.

SEO (search engine optimization), websites, and ranking in Google are all important conversations to have.

In a recent thread inside our Private Facebook group for PSO clients, pet sitter John Buttner of Specialized Pet Services in Omaha, Nebraska said he was having a difficult time ranking high in Google for certain keywords.

I asked which keywords and he wrote “The keywords would be pet sitting, dog boarding, pet sitter, doggie daycare, pet boarding, pet care.

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3 Steps You Need to Follow to Make Sure Your Blogs and Content are Working Properly

cat at computer

I met a ton of people from all over the world at the recent Copyblogger Rainmaker conference.

I was a bit surprised that there were not more entrepreneurs, small business owners, niche marketers – I met a lot of people in the content marketing field already and it felt a little like CB may have been preaching to the choir.

The people who could really benefit from content marketing are the little guys, content is a great way for David to beat Goliath.

Why don’t more small businesses embrace content?

And then I sat next to a Librarian. And I chatted with a man who was opening up a meditation retreat center. These were my people!

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Don’t Overlook These 5 Key Elements of Your Pet Business Website

key elements

It’s no secret that my philosophy is that your pet website should be your main source of new business.

Today, when your ideal and potential client is looking for someone to care for their pet, they hop over to Google, enter in a number of various search terms and begin their search.

Naturally you want your website to appear as high in the Google search results as possible. And when we talk about “SEO” (search engine optimization) there are two distinct areas you need to understand:

  1. The ability to land high in the search engine results when a potential client is searching for the service you provide.
  2. The ability to naturally inspire the majority of your website visitors to take action and make contact with you.

Without both of those actions taking place as often as possible, you may find yourself struggling with your website marketing.

We are here to change all of that!

Are you happy with the current condition of your website? Do you know what improvements or enhancements you may need to make to increase search engine placement?

Use this study guide and checklist to fully determine what your best course of action may be for the direction of your current website.

Things to consider/ You may discover:

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The Reason You Should Not Use Q-tips to Clean Your Ears and Why This Can Help Your Pet Business

picture of Q-tips

I seem to have heard most of my adult life that you should never use Q-tips to clean your ears

I’ve always found this was odd since I thought the whole purpose of a Q-tip was to clean your ears.

In any case, while I feel it’s hygienic to use a Q-tip to clean my ear, the first reason I choose to use one each morning is to dry the water in my ears.

What I’ve read on this topic continues to suggest one should never use a Q-tip to clean or dry your ears.

Yet, using a Q-tip in a deliberate and responsible manner for much of my adult life seems to be working for me.

Despite the contradictory advice.

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15 Professional Pet Sitters Share their Favorite ‘Tales’ from the Past Year

happy flowers image

Pet care professionals are an extraordinary bunch of individuals.

Aside from the obvious love for all living creatures we share, the professional pet sitter must work all major holidays in order to give their appreciative clients the time away to spend with their own friends and families.

Also, the professional pet care provider must create a strong, well balanced business to support the service they provide. In other words, the pet sitter must create, run and manage the day to day operations the very same way as all other local small business providers.

This is sometimes missed or overlooked by the pet parent, especially when the sitter simply wants to perfectly serve the client in any way possible.

Just like an amazing magician or performer, all the behind-the-scenes work and effort is protected from the audience, giving the illusion of an effortless show.

Truth be told, the pet sitting business owner must serve their local community in a way that is financially profitable.

Without a profit (or without otherwise earning the means to survive another day) the professional pet sitter could not be there at a moments notice for the client.

The truly successful professional pet sitter earns respect and admiration from their ideal client (and industry colleagues) by maintaining a set of procedures and policies, remaining available and transparent, keeping the lines of communication open, engaging in ongoing industry training, education and support, and by living their best life possible.

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Google Analytics for Pet Sitters Explained: The 5 Sections You Need To Watch

Analytics graph image

If you do not know Google Analytics, you do not know SEO.

When people talk about SEO (search engine optimization) rarely, if ever, are they talking about Google Analytics. Why is that?

It’s extremely important to begin the discussion with this fact:

SEO is not about keywords. SEO is not about meta tags.

SEO is about creating a wonderful user experience for every visitor who lands on your website.

Yes, you need to consider keywords. Yes, you need to implement proper meta tags.

But those are simply the means to the end. And that’s only a small fraction of the whole.

The bigger picture you’ll need to consider is HOW each visitor interacts with your pages and WHAT each is doing throughout your site.

You can determine that complete picture by understanding your Google Analytics reports.

RELATED: Click Here to register for your free training session!

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How This One Book Can Change The Course Of Your Pet Business

Marcus Sheridan signing copies of Youtility

Marcus Sheridan signs copies of Youtility for attendees at the 2013 PetSittingOlogy Conference!

About this time last year, a book came across my radar that has literally changed the way I run my business.

It had such a powerful and profound impact on me that I purchased 40 copies of the book to give away to our 2013 conference attendees.

The book is called Youtility, and it continues to be the guiding way I choose to operate.

Why?

First, look at the book’s tagline: “Why smart marketing is about help not hype”

Did you catch that? Help. Not hype.

Sadly, much of what we do as business owners tends to fall into the hype category more often than not.

Want an example of HYPE?

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How To Determine Your Most Popular Blog Post, Why It’s Important, and What to Do With This Insight

determine your most popular blog posts via Google Analytics

In life, when we do something that works, we tend to do more of that.

Your business actions should be no different. It’s vital to understand what actions you take in your business that work, and determine why they work.

Armed with that knowledge and insight, you will be ready to replicate it and do more of what works.

This article will focus on determining your most read blog articles so you can get more traffic to more of your posts.

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How To Keep Your Website Visitors Interested and Coming Back For More

Engage your audience

You know those certain people in your life that you can talk to forever?

Anytime you find yourself in dialogue with that person, you never run out of things to talk about, there are no awkward moments, and you feel connected, excited and rejuvenated.

That is the exact feeling you want each of your website visitors to experience.

But how do you make that happen when your job is to simply publish content on your site and hope for the best?

One way is to offer your users a variety of visual elements throughout your site pages for maximum connection.

Allow me to explain further.

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How To Make Great Looking Videos for Your Pet Business In No Time Flat

make yourself look great on video for pet sitters

It’s absolutely incredible how powerful the phones we carry around with us truly are.

The humorous part is that I bet using your phone as an actual phone is one of the least things you do with it!

Your phone is your lifeline, right?

It gives you one-click access to your to-do list, music, notebook, contacts, pictures, and immediate access to your social networks, and more.

As a pet business owner, you can practically manage your entire business from your phone.

Today’s post is going to show you how easy and valuable it is to shoot video from your phone, and make it work for your business.

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