Do you get overwhelmed by the mere thought of SEO? Do those 3 letters in that particular order have the same affect as kryptonite? We can help! We know the secret to a successful SEO plan and it's only 1…
Don't you want to know what the joke was in the picture above? The image that you portray matters. I'm not talking about being model pretty, or the right height or the right weight - that stuff doesn't matter. What…
Do you drop off pens at a local vet office and hope that they refer business your way? Or maybe you bring a plate of cookies, chat it up with the front desk staff and leave a stack of business…
You read the title right. I went to a Taylor Swift concert over the weekend and she knocked it out of the park. Absolutely nailed every aspect of her performance. While I was singing and dancing along I was not…
Do you have a friend or relative who takes things literally? They don’t understand the nuances of sarcasm and you have to always tell them that “I didn’t mean it that way”?
Or maybe you are a parent of a toddler (from personal experience I know they are extremely literal)!
That’s how you want to look at the Google Bots. They are part of a computer system – of course they are literal!
Sure, if you ask Siri what she is wearing she’ll have a fun quip answer – but not because she understands the question, it’s because she was programmed that way.
When it comes to creating content, WORD CHOICE MATTERS.
As pet industry business owners, we know the “inside lingo”, we understand the subtleties, we get that a pet sitter can also cover dog walks and vice versa. But do you think someone who is looking for someone to help them with their new puppy knows that?
Don’t count on it.
Do you believe that it takes a team to have a successful business?
Mentors, colleagues, friends, industry professionals – it’s how you learn and grow and succeed.
We couldn’t be more excited that Dr. Andy Roark recently joined our team here at PSO and subsequently, your team as well!
Editor’s Note: This is a post written by pet sitting business owner, Julie Fredrick, of The Pet Sitter of Boise. If you have an article you’d love us to consider for publication on the PSO blog, contact us!
“What is the image I want for my pet sitting business?”
This is the question Julie Frederick of The Pet Sitter of Boise addressed early on when she was just starting her business. We want to thank her for sharing her story:
While in the process of creating my first website, I searched Google for things like “New York City Pet Sitters.” and studied them, searching for ideas to apply to my website.
I really wasn’t interested in Mayberry USA Pet Sitters, even though that’s basically what I was!
I wanted to learn from and gain ideas from the biggest and the best pet sitting businesses out there.
While I searched for biggest and the best, I did not exactly want to copy them. My town is not New York City, it is Boise, Idaho. Boise is a mix of small town and big city. It is safe and people know their neighbors here. I wanted to look professional, but not too corporate.
I purposely made sure my website had a home-made look to it.
Over the years, I’ve tweaked my website over and over, thinking about my image each time.
Does your pet sitting business have a mission statement in place?
Simply put, a mission statement is a formal summary of the aims and values of a company, organization, or individual.
Here at PetSittingOlogy (PSO), our mission statement has always centered around YOU.
We are consistently guided by these questions:
How can we help you be a successful business owner in the pet industry?
How can we help you build your ideal and dream business?
In terms of marketing your business I can think of 1 quote: “These times they are a changin’.”
I would actually say they have already changed and to successfully market your business you need to adapt to the new marketing landscape. You’ve heard us talk about adding content, blogging, posting videos etc to up your online presence.
What about the other side of the marketing coin? Is it still important to pound the pavement and get in front of people? Definitely!
But that has changed too! When is the last time you called a number that was printed on a pen?
When we published this article here about 2 things to help you come up with a pricing structure, we knew that it didn’t cover the whole picture. It was just 2 trees in the forest of price. It was even mentioned in the article that there are other, variable factors that can help you determine price and that that particular article would only address 2.
Today’s article, however, delves into the forest and we will talk about other things you need to take into consideration when determining your answer to “how much do you cost?”.
The original article started a wonderful dialogue with Anthony Mucci, owner of Daily Dog Walkers in Ft. Lauderdale, FL. and he had much to add to the conversation about what to charge pet clients. He has coached many pet sitters, both new comers to the industry and established companies.