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How Professional Pet Sitter Headshots Changed The Lives of Those On Both Sides of the Camera

Michael Bagley Photography shooting pet sitters
It’s Michael Bagley!

Think for a minute… what was your most recent ‘defining moment’ in your life?

You know, it’s those moments in time that were truly pivotal and transforming for you.

I know personally they usually sneak up on me.  They may not seem like such a big deal at the time but then when I have time to process, it’s sometimes hard to wrap my head around the power of what happened.

I had such a moment at the recent PetSittingOlogy Conference PSO2015.  I think a lot of people did.

It started when Michael Bagley (2014 conference speaker and our official event photographer) put an idea on the table.  What if he were to come back and offer professional head shots for all of the attendees?

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We Are Thrilled To Be Partnering With Pilots N Paws At This Years Pet Industry Conference

rsz_aeroplane

Ask any pet sitter why they got into the business and you will usually hear an answer related to their passion for pets.

Here at PSO, we share your same passion for the safety and well being of animals.  We love to hear your stories of the rescues you volunteer for, the dogs and cats you may be fostering; this generous and giving community we are a part of is astounding.

Which is why we want to give back at the conference.  Each year we choose a non profit to sponsor and this year we are proud to announce that we are teaming up with Pilots N Paws!

A national organization of volunteers whose hobby just happens to be airplanes.

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SEO Language For The Pet Industry – Word Choice Matters

word choice matters for SEO

Do you have a friend or relative who takes things literally?  They don’t understand the nuances of sarcasm and you have to always tell them that “I didn’t mean it that way”?

Or maybe you are a parent of a toddler (from personal experience I know they are extremely literal)!

That’s how you want to look at the Google Bots.  They are part of a computer system – of course they are literal!

Sure, if you ask Siri what she is wearing she’ll have a fun quip answer – but not because she understands the question, it’s because she was programmed that way.

When it comes to creating content, WORD CHOICE MATTERS.

As pet industry business owners, we know the “inside lingo”, we understand the subtleties, we get that a pet sitter can also cover dog walks and vice versa.  But do you think someone who is looking for someone to help them with their new puppy knows that?

Don’t count on it.

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