Focus On Your Clients

How To Never Lose Again To The Kid Next Door When It Comes To Price

barcodeHow many times have you weighed in on the hot topic of “should you list prices on your website, or not list prices on your website?”

You’ll be happy to know that this article is not about that specific debate, but rather will offer a solid middle ground that should make both sides happy.

Whether we are talking about “ICs vs. Employees” or “does advertising your pet sitting business on your car compromise the pet owner’s security,” nothing is more highly contested than the ‘prices on your website’ debate.

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10 Elements On Your Pet Sitting Website That Will Bring In More Clients

How exciting would it be for you to have more email submissions from your pet sitting website and to have your phone ringing more often?

Some weeks back, I made available a document (link to the file is below) that highlighted the 10 elements from my own pet sitting website that have been responsible for bringing in more leads every day.

And, as you know, converting more of your website visitors into leads is the quickest way to grow your pet sitting business.

Surprisingly, the way to accomplish that is NOT to simply get more visitors to your site (because you could have a ton of visitors with no one choosing to get in touch with you!) but rather to understand exactly what inspires, encourages and entices your users to take action.

Learning what gets more of your current visitors to make contact with you is not done by accident.

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6 Things Football Teaches Us About Pet Sitting

football on the fieldAfter a magnificent win by my favorite football team, the NY Giants, to win Super Bowl XLVI, it only seems fitting to discuss how many of the strategies and qualities it takes to win games can also be applied to success in your pet sitting business.

Vince Lombardi is one of the (if not the) most respected and admired coaches in football.

In fact, it is the Lombardi trophy that is awarded to the winner of each Super Bowl, so the guy must have been pretty special to the game.

Lombardi is known for his motivational speeches and after reviewing some of his famous quotes, it becomes more evident how he was talking about much more than simply football.

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Can This Sleep Aid Also Work For Pets?

cat napWho knew that one of the best sleep aid tools I have found for myself might also be incredible useful for pets?

Allow me to explain…

I’m not sure exactly how this came to be, but for many years now I find in near impossible to fall asleep in complete silence.

I use and require the aid of a white noise maker.

I’ve heard some like those machines that make the sound of the ocean, a rainstorm or the jungle.

Personally, I prefer simple white noise (practically like static sound).

Since I don’t have my white noise maker anymore, I went online to see what solutions I could find and wouldn’t you know there are entire websites dedicated to creating a variety of white noise directly from your computer.

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What Happens Now That Thanksgiving Has Past?

fall leavesDon’t you agree that this is one of the most exciting times of the year?

Having spent a few years in San Antonio where it rarely falls below 60 degrees this time of year, I am now back on the East coast, able to enjoy and experience one of my favorite seasons: Autumn.

The leaves change color. Fireplace smoke is in the air. And Holiday music is upon us.

Although, oddly enough, it did reach over 60 degrees a few days this weekend here in New Jersey.

Now that Thanksgiving is behind us, it’s time to look forward and focus on the upcoming holiday.

As pet sitters (and therefor small business owners), we have the opportunity to land new clients, service current clients, and have one of our best months all year.

Want to see something I rarely show anybody?

Alitia and I, with the help, of course, from our team of pet sitters, brought in a total of $22,308.50 in pet sitting services during the very first December we were in business with Alitia’s Animals.

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How Is Your Pet Sitting Business Like Baking A Chocolate Cake?

chocolate cakeTruth be told, I’m not much of a cook. Ironically, I love food so that’s a bit of a dilemma.

What I’m most comfortable treating myself to is the quick and easy chocolate goodness provided by Duncan Hines Chocolate Cake – yes, right out of the box.

For my money, there’s nothing much simpler than following the directions:

Step 1 – Preheat oven.

Step 2 – Blend ingredients.

Step 3 – Bake 30 minutes.

That’s all there is to it. And the outcome greatly outweighs the skill involved to achieve the result.

But, What If…?

Baking a cake from a box is admittedly a simple process. Follow a few steps and wait a bit and you’ve got yourself a delicious cake.

But let’s not take the step by step process for granted. Because whether you realize it or not, most everything we look to accomplish in our day to day life is the direct result of following small, specific steps to reach the desired goal.

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The Worst Business Practice Ever (All Over 22 Cents)

Every morning, I head over to my local 7-Eleven (convenience store) to fill up on my much needed cup of coffee.

Always offered are 4 cardboard cup sizes; 12oz, 16oz, 20oz and 24oz.

My routine is to grab the 16oz. cup, fill it up with regular black coffee and head on my way.

This morning, however, something was off.

As I made my way to the coffee section, I saw other customers looking a bit confused.

Getting closer, I immediately became confused with them.

The 12oz and 16oz cups were nowhere to be found. Instead, there were big empty voids where they usually are.

I turned to look at the closest employee and she simply offered, “We didn’t get our delivery.”

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The Simple Way To Stop Confusing Your Website Visitors and Start Helping Them

confusedDo you know what I love most about receiving email inquiries from my pet sitting website?

Besides enjoying the obvious lead, I love getting to learn more about how my website is actually performing.

Here’s what I mean. I recently received an email that said the following:

“I wanted to inquire about pricing info for in-home boarding. Your site was very informative and I wanted to look into this option further.”

It’s no secret that I take pride in my pet sitting website and work hard to make sure it converts as many visitors as possible into leads (which could become potential new clients).

When I read the statement about how informative my site was, I knew what I always thought was correct:

Every visitor arrives on your website with certain questions in mind. The better you help answer those questions, the more likely the visitor will take action and get in touch with you.

Is your pet sitting website helping or confusing your visitors?

You’ve probably already heard that content is king. Simply put, the more relevant content you have on your website, the more your visitors – and Google – will love you.

Below are 9 questions that your visitors need to know the answers to before they will even consider getting in touch with you. (It’s also a perfect way to add more content to your site.)

Side Note: #4 is my favorite secret weapon. Focus on that one alone and you’ll see results.

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Here’s Why This Pet Sitting Website Gets Lots of Clients

a signle eyeWhen was the last time you visited a website and simply stared at it for a while trying to understand what made it work so well?

Call me a website nerd, geek or junkie but I have a passion for doing just that. And pretty often, too.

Especially when it comes to pet sitter websites. As you know, I love all things website, and focus on that as the main topic of my teachings.

Put another way, turning more of your website visitors into happy clients is not something that happens by accident.

When creating my own pet sitting business website a few years back, I was certain to place specific elements on the page that would strategically increase the chances of a visitor taking action by getting in touch with us.

This effectively turned visitors into leads, and turned those leads into clients.

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Your Dog Is Fat: The Secret To Confronting A Client With Uncomfortable News

Here’s a wonderful question I received from a pet sitter.

It addresses something we all have to deal with at one time or another in our business: Confronting a client with an observation we think is not in the pet’s best interest.

Joshua, I have a question about how to handle a situation with a client.  The first time I sat for them in the spring, their dogs were healthy and large but not obese.

Sitting for them this past couple of days I’ve seen one dog extremely overweight and his collar was obviously too tight around his neck.

He coughs occasionally and I wonder if it’s the tightness of the collar. I loosened the collar one notch but he really needs a whole new collar to be comfortable. Also, it seems as if he is not getting the exercise he used to since the fat and skin flaps hanging from his collar just seem to me as cruel.

How do I tell this guy in the most tactful way possible about my concern for his dogs weight problem and snug collar? I’m not very good at delivering uncomfortable news and I’m asking you for some suggestions on how to approach this matter. I’d really appreciate anything you can give.

I really don’t want to loose this client.

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