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The Easiest Way To Gain Many More Pet Sitting Clients

get more pet sitting clientsAre you looking for more pet sitting clients than you can possibly handle?

Of course you are, it’s a trick question!

We can all use a spike in our bank accounts right about now and one way to increase our available balance is to increase our client base.

The holiday season is no longer just around the corner; it is squarely upon us. And it’s no secret that the last few months of the year are the most profitable for working pet sitters.

But no matter what time of year, in order to gain many new clients, you must first begin to focus on gaining just one.

That’s right. The easiest way to gain many is to focus on gaining one.

Once you are able to celebrate the success of gaining one new client, you can then repeat the exact same process on a bigger scale and find many new pet sitting clients.

Focusing on just one to start will keep you from becoming overwhelmed and will place the goal in a very achievable light.

Read on to see how you can promote the heck out of your business by winning your own personalized pet sitter t-shirt!

The 3-step Process To Grow Your Pet Sitting Business One Client At A Time

1: Make your plan.

One of the best ways to move forward is to plan backwards.

Keep thinking backwards until you arrive at tasks you could do today. This will help you to attain the goal’s starting point.

You already know what your goal is (one new client) so now it’s time to sit down and come up with your game plan.

How will you go about reaching this goal? Brainstorm a list of possible ideas.

  • Directly ask current clients for recommendations
  • Post an ad online, like on Craigs List
  • Partner with a local business to help get the word out
  • Offer a coupon, discount or other incentive on your website for new clients

Whatever the plan, get it down in writing and set it in motion. Write down every little thing – no matter how small – that you must do in order to reach your goal.

2: Set your time frame.

Begin by defining a realistic timeframe for your goal.

Find the sweet spot based on your past history. Make it challenging but keep it achievable. If you don’t give yourself enough time, you’ll be setting yourself up to fail.

How long will it take to gain one new pet-sitting client? 1 week? 2 weeks? 4 weeks?

Once you decide, mark that date on a calendar and keep it visible at all times. Jot down tasks along the way so you stay on track and keep a clear picture of your goal in mind at all times.

What you focus on becomes reality.

3: Monitor results and adjust as needed

What’s one of the biggest reasons people do not successfully reach their goals?

They simply are not watching the results of their efforts and adjusting things along the way.

A plan is pointless if you are not actively tracking the day-to-day results. If you partner with a pet store, for example, are people taking your marketing materials? Are those people getting in contact with you? Are they becoming new clients?

Where might the system need to be adjusted?

If you’re not getting calls, rethink the marketing material. If you’re not closing the deal on the phone, consider a new approach.

Monitor every aspect of your plan and consistently evaluate where things may be falling short. Then adjust, and repeat.

Keep Your Eye On The Prize

Remember, the goal is for just one new client. You can do it!

As soon as you gain one new client in this systematic way, you will be well on your way to gaining plenty more (just repeat the process over and over).

This Month is “Official Gain More Clients Month”

If you’d like to officially take part in this movement and take on this challenge of gaining just one new client, here’s what to do.

Leave a comment below letting me know you are on board to gain one new pet sitting client.

Take some time for yourself to make your plan, set your timeframe and monitor the results.

By leaving a comment below and saying “Yes!” you become accountable. Accountability is a huge motivating factor for us all to reach any goal.

My Gift To You

pet-sitting-shirtsTo help you continue to promote your pet sitting business, I will say “I knew you could do it!” by providing one lucky pet sitter a free customized pet sitting t-shirt, courtesy of the new Pet Sitter Shirt Store.

Choose from any of the 10 designs and I’ll even print a personal message on the back, if you wish. (IE. Your website, twitter name, business name, tag line, etc…)

Hop on board now by leaving a comment showing your commitment to gain that one new pet sitting client and let’s celebrate together.

10 Elements image


pet sitting websites pet sitting office manager service pet sitting IC staff

About Joshua Cary

Joshua Cary is an all around good guy. He is a filmmaker, web builder and business owner. He is a pet sitting business trainer, coach and instructor and has a passion for helping pet sitters build a strong business through a strong website. Joshua is also the co-founder of the Association of Pet Sitting Excellence (you should really check that out).

  • http://www.kuzzuk.net/ Dipankar Kuzzuk Subba

    great list Joshua.

    I’m gonna share this with my wife who runs a pet sitting and boarding service in Singapore

  • http://www.kuzzuk.net Dipankar Kuzzuk Subba

    great list Joshua.

    I’m gonna share this with my wife who runs a pet sitting and boarding service in Singapore

  • http://petsittingology.com/ Joshua

    Thank you sir!

    I’d love to learn how the Singapore pet sitting industry compares to the pet sitting industry in the US. (Similarities, differences, challenges…)

  • http://petsittingology.com/ Joshua

    Thank you sir!

    I’d love to learn how the Singapore pet sitting industry compares to the pet sitting industry in the US. (Similarities, differences, challenges…)

  • http://www.NoWorries4Pets.com/ Kathi

    Ok, Joshua, I’m on it. One new client, coming right up :).

  • http://www.NoWorries4Pets.com Kathi

    Ok, Joshua, I’m on it. One new client, coming right up :).

  • http://petsittingology.com/ Joshua

    Woo-hoo, let’s do it! Someone’s gotta win a T-shirt. Stop back soon with a progress update.

    Side Note: Have you re-designed your website? It’s looking good. And I love the pic of your pitbull and baby. Shows the nay-sayers that not all pits eat babies ;]

    • Kathi

      Thanks, it’s not bad, but it could be better! I’m been in the process of re-designing it. I’m widening my wrapper, so I have more room and I’m going to change up the navigation links. I’m tweaking the css a bit too, struggling with text size mainly-who doesn’t :(. I seriously need to include a contact form, but I had problems doing that before, so I need to figure out why my form didn’t work. I’m going to change the “about” section, following your advice about telling your story. I always have a hard time going on about myself. I figure “who cares?”, but I see your point, so I’m going to re-do that. I’m working on making some vids to include and putting more testimonials up. Hopefully some video testimonials. I’ve been wanting to do a blog for more than a year, but haven’t found the time. First off, I’m going through your article about Google SEO and going to check off everything there. I’m also considering ways to make my rate section work better, seems people are having trouble with that.

      I have a new hosting account with Go Daddy. You may have heard on the PUPS board that my site got hacked. GRRR!! So as I finish with the SEO changes I’ll upload the new pages to my new host, then proceed with the rest of the re-design. Big project, but them’s the way the apples tumble.

      Thanks about my pittie pic, that’s my Dezdemona (Dezi) and my grandson, Magnus. She’s fabulous with kids, small dogs and puppies. She’s a Mamma at heart :D. I like to include pics of her because not only do I think she’s adorable, but since we do day care and boarding it sort af lets people know beforehand that we have a pitbull. If they don’t like that, they won’t call and it saves us both time and awkwardness.

      • http://petsittingology.com/ Joshua

        Kathi,

        Well, you certainly have a lot on your plate. But they are all the right things to have there!

        Website redesign and SEO is an undertaking that requires time, patience and knowledge.

        I assure you it’ll all happen for you.

  • http://petsittingology.com/ Joshua

    Woo-hoo, let’s do it! Someone’s gotta win a T-shirt. Stop back soon with a progress update.

    Side Note: Have you re-designed your website? It’s looking good. And I love the pic of your pitbull and baby. Shows the nay-sayers that not all pits eat babies ;]

    • http://www.NoWorries4Pets Kathi

      Thanks, it’s not bad, but it could be better! I’m been in the process of re-designing it. I’m widening my wrapper, so I have more room and I’m going to change up the navigation links. I’m tweaking the css a bit too, struggling with text size mainly-who doesn’t :(. I seriously need to include a contact form, but I had problems doing that before, so I need to figure out why my form didn’t work. I’m going to change the “about” section, following your advice about telling your story. I always have a hard time going on about myself. I figure “who cares?”, but I see your point, so I’m going to re-do that. I’m working on making some vids to include and putting more testimonials up. Hopefully some video testimonials. I’ve been wanting to do a blog for more than a year, but haven’t found the time. First off, I’m going through your article about Google SEO and going to check off everything there. I’m also considering ways to make my rate section work better, seems people are having trouble with that.

      I have a new hosting account with Go Daddy. You may have heard on the PUPS board that my site got hacked. GRRR!! So as I finish with the SEO changes I’ll upload the new pages to my new host, then proceed with the rest of the re-design. Big project, but them’s the way the apples tumble.

      Thanks about my pittie pic, that’s my Dezdemona (Dezi) and my grandson, Magnus. She’s fabulous with kids, small dogs and puppies. She’s a Mamma at heart :D. I like to include pics of her because not only do I think she’s adorable, but since we do day care and boarding it sort af lets people know beforehand that we have a pitbull. If they don’t like that, they won’t call and it saves us both time and awkwardness.

      • http://petsittingology.com/ Joshua

        Kathi,

        Well, you certainly have a lot on your plate. But they are all the right things to have there!

        Website redesign and SEO is an undertaking that requires time, patience and knowledge.

        I assure you it’ll all happen for you.

  • http://www.NoWorries4Pets.com/ Katherine

    Hi Joshua,

    Did it-two new clients this week.Yippee! One is a 2x wk dog walk, the other for boarding, booked two trips to start with. I’m on a roll :).

    • http://petsittingology.com/ Joshua

      Wow, that’s fantastic! How did it happen? What did you do? Tell us please?!

      Congrats.

      • Kathi

        Hi,

        Yeah, I’m happy to make my goal. Now I want at least one more before the end of the month, so I better get busy!

        They both contacted me from me from my website. I haven’t done any marketing other than my site. I know I need to, but haven’t made the time. What I really need to do right now is strategize and plan. I have too many things swirling in my brain and I’m stuck because of a lack of mental clarity. I keep skipping around, doing this, then that…very ADD behavior :).

        One thing I’m working on improving is contacting the client and setting up a M&G STAT. I think that was mentioned somewhere else on this blog. I do think that makes a big difference. Pet owners are a bit capricious, they tend to get all in a tizzy to line up care for their pets, so they make a flurry of calls. You need to get your “foot in the door” right away. I also have stopped asking them to fill out paperwork before we get together. They seemed to get overwhelmed and move on to find something easier. I takes more time at the M&G, but I think it’s a better approach. If I actually WANT to discourage someone for some reason, maybe a last minute request or some kind of red flag, then I do give them all the paper work up front and tell them I’ll set an appointment with them when I get it
        back. Usually works, which is why I no longer do that with folks I do want to meet with. Live and learn :)

  • http://www.NoWorries4Pets.com Katherine

    Hi Joshua,

    Did it-two new clients this week.Yippee! One is a 2x wk dog walk, the other for boarding, booked two trips to start with. I’m on a roll :).

    • http://petsittingology.com/ Joshua

      Wow, that’s fantastic! How did it happen? What did you do? Tell us please?!

      Congrats.

      • http://www.NoWorries4Pets Kathi

        Hi,

        Yeah, I’m happy to make my goal. Now I want at least one more before the end of the month, so I better get busy!

        They both contacted me from me from my website. I haven’t done any marketing other than my site. I know I need to, but haven’t made the time. What I really need to do right now is strategize and plan. I have too many things swirling in my brain and I’m stuck because of a lack of mental clarity. I keep skipping around, doing this, then that…very ADD behavior :).

        One thing I’m working on improving is contacting the client and setting up a M&G STAT. I think that was mentioned somewhere else on this blog. I do think that makes a big difference. Pet owners are a bit capricious, they tend to get all in a tizzy to line up care for their pets, so they make a flurry of calls. You need to get your “foot in the door” right away. I also have stopped asking them to fill out paperwork before we get together. They seemed to get overwhelmed and move on to find something easier. I takes more time at the M&G, but I think it’s a better approach. If I actually WANT to discourage someone for some reason, maybe a last minute request or some kind of red flag, then I do give them all the paper work up front and tell them I’ll set an appointment with them when I get it
        back. Usually works, which is why I no longer do that with folks I do want to meet with. Live and learn :)

  • http://petsittingology.com/ Joshua

    Planning is (as you know) an absolute necessity when it comes to any part of running your business.

    Without it, you’ll simply float around hoping to accomplish various things, instead of strategically working towards your specific goals.

    I combat this with a simple daily to-do list. A notebook kept near my computer at all times keeps me moving forward and on track.

    And yes, keep track of statistics any way you can. Jot down the number of phone calls or email inquiries and the result of each one, so you can gauge how successful you are at closing. And you’ll have solid numbers of incoming leads each month. (Google Docs works well for this use!)

    One thing I started implementing to avoid the “shopping for the best deal” is to require a small deposit ($25) if the person wants to go ahead with the M&G.; I require this deposit before I even put them in touch with a pet sitter on my team.

    Before this, we’d all be running around to accommodate the potential client, and they’d ditch, even after M&Gs.; This is working out well for all of us involved.

    You could also try implementing a “last minute” fee for those booking within 24 or 48 hours. I’ve seen plenty of sites that do that.

  • http://petsittingology.com/ Joshua

    Planning is (as you know) an absolute necessity when it comes to any part of running your business.

    Without it, you’ll simply float around hoping to accomplish various things, instead of strategically working towards your specific goals.

    I combat this with a simple daily to-do list. A notebook kept near my computer at all times keeps me moving forward and on track.

    And yes, keep track of statistics any way you can. Jot down the number of phone calls or email inquiries and the result of each one, so you can gauge how successful you are at closing. And you’ll have solid numbers of incoming leads each month. (Google Docs works well for this use!)

    One thing I started implementing to avoid the “shopping for the best deal” is to require a small deposit ($25) if the person wants to go ahead with the M&G. I require this deposit before I even put them in touch with a pet sitter on my team.

    Before this, we’d all be running around to accommodate the potential client, and they’d ditch, even after M&Gs. This is working out well for all of us involved.

    You could also try implementing a “last minute” fee for those booking within 24 or 48 hours. I’ve seen plenty of sites that do that.

  • Kelley Kidd

    Awesome site! I just found it and it has totally inspired me to rev up the engine and get moving on gaining new clients! thanks for the wonderful advice and suggestions!!!

  • http://petsittingology.com Joshua

    My pleasure, Kelley.

    Happy to hear you found it inspiring. You can also keep me updated on your progress on my Facebook page at http://www.facebook.com/petsittingexcellence

    See you soon…

  • Kelley Kidd

    Awesome site! I just found it and it has totally inspired me to rev up the engine and get moving on gaining new clients! thanks for the wonderful advice and suggestions!!!

  • http://petsittingology.com Joshua

    My pleasure, Kelley.

    Happy to hear you found it inspiring. You can also keep me updated on your progress on my Facebook page at http://www.facebook.com/petsittingexcellence

    See you soon…

  • http://www.electronicpetdoor.org electronic pet door

    Interesting article and nice blog you have too!

  • Creature Comforts

    This has been a great site and I am moving in the right direction from what you are saying. I have a few clients already and am moving one day at a time to gain more clients. Word of mouth is big in this business and I have asked clients to refer as much as possible. I also have a Facebook page and a website. My most difficult step has been to decide on who to help me and whether they will be an independent contractor. From what I have read, they would be more of an employee as I have specific ways of doing things I want them to follow. But, alas, I am not ready to be an employer. But I have a reputation to keep with my business. Kind of a Catch 22, if you will.

    • Joshua Cary

      Happy to see you hear, and thrilled you are gaining value from it.  Yes, moving systematically in the right direction one step at a time will do the trick.

      Re: ICs / Employees… As you may know, I have plenty of articles and videos right on this blog that may help clear things up.  Search for “IC” and/or “video” on the site above and you’ll find plenty on the subject.

      Stay motivated!

  • http://www.facebook.com/nothingisimpawsible Lea J Smith

    With anything in life, it really is best to focus on one at a time (unless you are an excellent multi-tasker)! One day at a time to tackle a difficult habit or task, one email or phone call to let a pet parent know that their shy dog is coming out of her shell, one customer at a time to give them full attention and make them feel as if they are the only one, because at that moment in time they are.

    Thank you for the encouragement to keep on keeping on.

  • Melinda

    I am just getting started, you have been a huge help, thanks! Just got my business cards today and already hit the pet store employees (who all know me well) and posted them on a few community boards around town. My website is up and I have taken advantage of every free internet listing I have found so far. I am totally commited to getting my First client!

    • Joshua Cary

      Congrats on those important initial steps, Melinda!  It’s an exciting time for you, I bet.  Please share your website link with us, and certainly come back and celebrate when you land your first client!  I look forward to hearing all about the process, the journey and the WIN!

  • http://www.catdom.co.uk Hayley

    I’m most definitely on board to get just one more client… my first that is! I’m just starting up a cat sitting service in Bath, UK called Catdom. I am finding the process very engaging so far and looking forward to the challenges ahead. Your nuggets of wisdom scattered around this blog will be a great inspiration and focusing tool for me – so thank you for sharing. I will  endeavour to keep sharing the juice!

    I think some of the things you have touched on in this post are particularly relevant to Pet Sitters since on the whole, I suspect we are a caring, creative bunch. Keeping one’s eye on the prize is critical, and I am sure many of us need reminding of that from time to time.

    Having said that, generalising is not something I tend to condone – and possibly, it’s resonance reflects more on my own tendencies rather than pet-sitters overall. ;)

    • Joshua Cary

      Hello and Welcome Hayley!  Glad you are finding the process engaging.

      The biggest thing I tend to promote around here is simply honing your business skills to gain the most amount of clients possible.  It’s not easy, but is very possible.

      Also, your website will play a crucial role of your entire marketing strategy.  If/When you have your website going, please check back and share it with us.

      Looking forward to your journey.

  • Tami

    I spent most of the day working on this. So I am on board. I was there today for The Pet Sitter Website Review Clinic Webinar. So I am working on that too. I lost audio right in the middle of Josh and Laura going over my web site. I have not had a new client in a whole month so just 1 would be wonderful.

    • Joshua Cary

      Hey Tami,

      Glad to see you here and we will have the webinar recording publicly available soon.  As you know, there are many elements you need in place in order to get more visitors to your site and more visitors to take action once on your site.

      The initial changes you have already made look great.  A final note is to add Google Analytics to your site.  This way you have an idea how users are interacting with your site in the first place.

      Stay in touch.

  • Tonya

    Hello 
    Josh and Laura, I’ll take that challenge to gain one new client, in fact, I have decided to make that one new client each month, since I offer more services than pet sitting.  My passion has always been animals. Owning and rescuing them, so when our company was sold I decided to start a pet care company and follow my passion.  Since I was already actively involved in Animal advocacy, rescue, transport and fostering, why not get paid to do what I love.  I love this industry too, but as you all know it is very competitive.  I would like to see some feedback, suggestions, or education on how to combat the local yocal pet sitter who’s just looking to make some money, they generally do not belong to any professional organizations, are not insured or bonded, and don’t keep up on the currents trends in training, pet health or humane education, and most probably are not paying taxes on the money they’re making.  Craig’s List in my area are FULL of them.  I try to combat them by stating in my Tag Line, Professional Dog Walking and Pet  Care Services and to be honest I don’t know if that tag helps or hurts my chances of getting someone to respond to my advertisement.  Would enjoy hearing other pet sitters experiences or suggestions.

    • Joshua Cary

       Glad to see you hear, Tonya.  And thanks for posting.  What you are experiencing is one of the most common difficulties we face all the time – trying to compete with these hobby sitters who undercut price.

      The only way to combat that is on the path you are already going.  Offer plenty of value on your website that will make you stand out.  Sure a tag line helps to get the ball rolling but it’s nowhere near enough.

      Are you creating a ton of content on your web pages to educate your potential clients in a variety of ways?  Are you telling your story?  Are you sharing your pet sitting experiences?  Are you spelling out the value of the service, including how you leave detailed notes with each visit, how you send daily text messages, how you send pictures, or create short videos that your clients are sure to love?

      Are you posting reviews and testimonials from happy clients on your site?  Are you blogging?  Are you sending out a newsletter to potential clients?

      There is a lot we can do to overshadow those “local yocals” (as you put it!) but it does take some work on our part.  It takes work to simply educate the pet owners on why we are the better choice.

      Keep at it!

    • Guest

      Hey Tonya. Unfortunately, I guess I’d be considered a “local yocal” pet sitter.. But I’m not only doing it for some money. I love animals and I’m trying to gather experience working with animals for my future career(a veterinary technician, then surgical assistant, and finally(perhaps) a veterinarian. I just know that I want to work with animals for my career. I currently work as an animal caretaker at a veterinary clinic and as a horseback riding instructor/horse handler at a horse stable. I mostly only watch friends/family pets, but I have recieved calls from potential clients after they saw my fliers. How do you suggest that I stop being a “local yocal” pet sitter, and become more professional? 

      • Joshua Cary

        Hi there Guest! The best and quickest way I suggest becoming a bit more professional is to simply create a professional looking web presence. Create a website that looks good and establishes yourself as the professional you are! Start with creating a pet sitting business name, get yourself some insurance, and you will be well on your way to becoming professional. There are a ton of resources on this very site to help you along each step of the way. You can start with a look into my training program http://petsittingology.com/blog/start-a-pet-sitting-business/ and then check out our pet sitter website system to get you going http://petsittingology.com/blog/pet-sitting-websites/

  • Judy

    Yes

  • Joanne

    Yes! I am all for gaining one new client a month! I also totally agree with Tonya and am glad the both of you are having the “discussion” you are in the comments. I love reading and learning all I can about my industry. I am very happy to have “discovered” Petsittingology!

    • Joshua Cary

      Hi Joanne, So glad you have discovered us too! How exactly did you stumble upon us?

      • Joanne

        Through LinkedIn. :)

  • Jade

    I’ve just started my business and after 2 weeks of working my behind off building my webpage and looking at my online marketing strategy, I’ve finally landed my first client! First thought – “phew, it’s working, I’m not invisible!” One thing I thought might be good to add is that it is invaluable to tracking of all of your marketing efforts? With the example of the pet store above, what if that’s just one of 20 stores you left your material with? Can you remember all of them and what material they have? Even if it’s just a spreadsheet with what you’ve done and the dates, having tracking of where everything is will make life so much easier. If your brochures become out of date because you’ve changed your services, you want to be able to find them quickly and not have old material floating around, right?

    • Joshua Cary

      Right, indeed, Jade. And congrats on getting that first client – feels great, right? Keep it up. What is your website address, by the way?

  • http://www.252cats.com/ Stephaine Knight

    thanks joshua for sharing the best ways to increase the site reach ability to several users as yelp is also a good option if we have good reviews under our kitty

  • Oneillsden

    Yes…ABSOTIVELY!!!
    Thanks Joshua-the-Pet-Whisperer

    • Joshua Cary

      Great to have you on board and to see you here! Happy to help.

  • Christine Unsworth

    Thanks Joshua…I now have a goal of 2 new clients!!

  • http://southorangecounty.petsitpros.com Ashley Cunningham

    I would really love more information on getting the free shirt and I would also like to order more email me at southoc@petsitpros.com

  • http://www.atyourbarkandcall222.com Elizabeth B. Bradford

    I love the info I’m getting from this site! I’ve just started my business in January and I’ve already gotten a few clients-not as many as I’d like but I believe in the Laws of Attraction so….I remain positive and am ALWAYS grateful for the clients I DID get.
    I’m committing to getting at LEAST one new client this week. And I too am interested in the FREE shirt-money is pretty scarce!
    I have a website and belong to NAPPS (I got my very first client from that organization). I go to as many pet related community functions as I can-that’s a great way to network, by-the-way.
    Thank you for all your hard to work to help us get better!!

    • Joshua Cary

      Well so happy to see you here, Elizabeth, and thanks for the kind words. Always grateful to know sitters are receiving good solid info here! I will keep it coming. Please stay in touch with your progress and let me know if there is anything specific I can do to help.

      PS – If you have not already, check out http://www.petsittinglive.com – I know you said money is tight, but this is going to be an incredible experience on all levels :)

  • Judy

    I’m in! I just started a week ago :) My business cards should arrive next week and I’m advertising on Craigslist, Facebook and care.com! Working on my website right now! I also signed up as volunteer at my local shelter :)

    • Joshua Cary

      Awesome, Judy! Let me know if you need anything specific in regards to your website.

      • Judy

        Thanx, I sure will :-)

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