SEO

Do you have a friend or relative who takes things literally?  They don’t understand the nuances of sarcasm and you have to always tell them that “I didn’t mean it that way”?

Or maybe you are a parent of a toddler (from personal experience I know they are extremely literal)!

That’s how you want to look at the Google Bots.  They are part of a computer system – of course they are literal!

Sure, if you ask Siri what she is wearing she’ll have a fun quip answer – but not because she understands the question, it’s because she was programmed that way.

When it comes to creating content, WORD CHOICE MATTERS.

As pet industry business owners, we know the “inside lingo”, we understand the subtleties, we get that a pet sitter can also cover dog walks and vice versa.  But do you think someone who is looking for someone to help them with their new puppy knows that?

Don’t count on it.