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The Way Pet Sitters Use LLC in a Logo

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Forming an LLC for your pet sitting business can be a smart move. But this article addresses a different angle.

This post was inspired by an email I received from a pet sitter colleague.  Please keep your questions and emails coming!

A limited liability company, or LLC, has become the go-to choice for many pet sitting businesses, including mine.

According to Legal Zoom, it’s quickly establishing itself as the most popular choice for a new business.

In fact, the LLC has surpassed the Corporation structure for new startups with 1-5 persons.

There are many distinct advantages to forming an LLC including protection against your personal assets (thus limited liability).

You are able to minimize your personal liability and gain substantial business credibility.

As a member of an LLC, you are not personally responsible for company debts, which is why it is a popular choice among entrepreneurs.

To Print LLC or Not to Print LLC

Becoming an LLC (limited liability company) is a choice that many pet sitting business owners choose to make. The bigger your pet sitting company becomes, the more sense it usually makes.

But the real question for this article is not about whether a pet sitter should become an LLC or not.

But rather the question is: Do you include the LLC in your logo?

Please answer the following questions in the comments section for us:

  • Are you currently an LLC?
  • If not, have you considered becoming one? (Why or why not?)
  • If yes, do you include ‘LLC’ in your logo? (why or why not?)

Thanks, as always, for continually improving the way our industry operates and for being a fan of PetSittingOlogy.

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Josh Cary is a respected and well sought-after speaker and business consultant within the professional pet care industry. Since 2009, having grown his own pet sitting business, Josh provides his industry with the tools, support, and resources to build and maintain a thriving and respected pet business.

With a strong focus on digital marketing, search engine optimization (SEO), and website development, Josh’s one mission is to help you Get Found First through a professional and effective website.

This Post Has 5 Comments

  1. Hi Josh, Nice article. When I started my pet sitting business I set it up as an LLC. I did not add LLC to my logo. No real reason, it just did not seem necessary.

  2. Josh,

    I’m an LLC, but don’t have it included in my logo. To me the logo should entice the clients, and most don’t care if you’re an LLC. (In my humble opinion). I think the LLC part is more for the business owner.

  3. Identifying a company as an LLC is important and not including it in the logo could have legal consequences. Convince a jury that failure to identify themselves as an LLC caused the client to do business with them and you’ve opened the door to the alter ego argument and piercing the corporate veil which means you’re on your own. It happens about half the time in California so a word to the wise or to the wary.

    1. Hey Chris, Thanks for your insight. I have never heard that before (wow) which is why I am not a lawyer and do not give legal advice! Out of curiosity, why would a less than honest business owner choose to deliberately refrain from printing the LLC in the hopes of attracting clients? I can’t grasp the logic.

  4. We are an LLC, but do not have the designation in our logo. When researching logo design, I found it to be considered a “no-no” to have the LLC in the logo (same with tag-lines, in most cases). I do agree identifiing your company as a LLC is very important. I hope that having the designation on all client contracts, website footers and email signatures will suffice as “notice” to our business legal structure.
    If you look at corporate logos, you don’t usually find the legal structure contained within. You will more likely see a TM on the logo.

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