For this edition of the PetSittingOlogy Digital Series, Josh Cary interviews writer and entrepreneur John…
You know those certain people in your life that you can talk to forever?
Anytime you find yourself in dialogue with that person, you never run out of things to talk about, there are no awkward moments, and you feel connected, excited and rejuvenated.
That is the exact feeling you want each of your website visitors to experience.
But how do you make that happen when your job is to simply publish content on your site and hope for the best?
One way is to offer your users a variety of visual elements throughout your site pages for maximum connection.
Allow me to explain further.
What’s one of the most important things you want to consider when it comes to best SEO practices?
This fancy word simply means giving your visitors, users, and potential clients exactly what they are looking for once they arrive on your website.
Google takes ‘engagement’ seriously since it’s a strong indication from your site visitor that they are consuming and enjoying your web page.
And since, only moments before, Google recommended that very web page of yours by placing it high in the search results, this ‘dialogue’ between the user and Google is a positive one.
By remaining on your website, Google learns that the page they are on is valuable for their original search term.
Remember this: Google does not make the final decision as to where your pages rank in the search results. Google ‘listens to and sees’ what your visitors are doing on your web pages to best determine where to pace your web pages for any given term.
Only then does Google make the decision where you rank — based on the history of what your users are doing on your website.
Here are 3 important questions to ask yourself:
- Are your users spending TIME on your website?
- Are your users visiting PAGES on your website?
- Are your users SHARING your content with their friends?
So, how do you make certain that the majority of your website visitors are finding what they are looking for, and enjoying what they are seeing?
Keep reading to learn what you can do…
Let’s break down ‘Engagement’ even more.
What’s the best case scenario you want to happen with your website.
You want to land new, happy, lifelong pet sitting clients, right?
How does that path happen?
Typically, and in an ideal world, you’ll want this to happen:
*A pet parent in need of your service will head over to Google and search.
*Your website shows up high in the search results.
*Search user clicks through to your website and formulates an immediate impression on how they feel about you and your business.
*Potential client feels that you completely and fully understand her needs and is excited to have found you.
*New client gets in touch and you WOW her over the phone, via email, and in person!
Surely, none of things happen by accident. You must deliberately position yourself in the best possible way to assure each of those points above happen.
Visual. Variety. Velocity.
One of the ways you achieve this is by providing your users a plethora of visual elements on your page.
Google wants to see that, because your visitors want to see that.
Please note this is not about adding clutter to your pages. It’s about adding visual clarity to your pages.
While it’s fine to have posts and articles with paragraphs of texts only, you want to get into the habit of adding a combination of good looking photos, YouTube videos, audio broadcasts, and/or fun and relevant images, quotes, or other visual graphics.
The idea is to keep your visitors involved, connected, entertained, and educated.
This very article should also serve as a working sample of a post that contains various elements to keep you engaged.
Another way to do more good for your website visitors is to add video.
You already know that.
But what about adding a video transcript to the mix?
A video transcript is literally simply the written version of the content of the video.
In this video, I detail a handful of ways you can get your videos transcribed for very affordable prices.
Plus, the actual video transcript I provide below is the exact transcript I paid someone on Fiverr to deliver for a total cost of $5.
I received the transcript in less than 24 hours, and it was delivered perfectly in a Word document.
Press Play and Enjoy The Video: Easy Ways To Get Your Videos Transcribed
Video Transcript: Read Along
Hey there! It’s Josh Cary with Pet Sitting ology keeping the topic in conversation about shooting video, making videos.
One of the logical questions I’ve now been asked is: „Hey, how do you transcribe your videos?” because as you see on the page here in this blog post, I have my video embedded and then I follow it up with a video transcript right here, which is a good practice because Google wants to be able to see a video on your page and then also be able to index some very good, original, unique, invaluable content.
But it also helps your user because not everybody wants to sit and watch or listen to the video. Maybe they’ll push play, follow along for a little bit and it’s very helpful for them to scan your transcript.
So, how do you do it? Well, just like anything else in life and in business, you have to decide whether you want to pay somebody to do it or you want to spend your time and do it yourself.
I’m gonna show you a couple of options in each category.
If you want to pay somebody to transcribe it for you, the general fee you can expect to pay is about 1 dollar per minute of audio or video. You also will see ways to get it for even cheaper than that.
Here are a couple of options. You go over to rev.com which is a popular professional transcription service. This service is 1 dollar per minute with a 48 hour turnaround.
Another popular service is called Speechpad. This too is a dollar a minute but they say for that fee it’s one week turnaround.
I have also had luck getting transcriptions for my lengthier podcasts or my lengthier video hangouts on oDesk for typically about 50 cents a minute. So you can do a search on oDesk for transcription and then find somebody who has good reviews, many hours logged on oDesk and a good hourly rate. Send them an email to determine how much they will charge for your specific transcription.
Also, you can look on fiverr for transcription service. Here for example, a quick search for transcribe shows that for 5 dollars this person will transcribe 15 minutes of video, this person will transcribe 10 minutes of video so this is about 50 cents a minute, this is about 33 cents a minute.
With your research you can typically get very decent transcriptions for a few dollars if you’re shooting five-minute videos.
Finally I’m gonna show you something very exciting that I discovered recently for those of you that actually want to save the money but invest your own time in transcribing your own videos.
Go over to YouTube. Go over to your YouTube video that you’re looking to transcribe and something you might not know about is this transcript button under every video. Look what happens when you click on this. It pulls up an entire time stamped transcript of your video.
Now, a few things to keep in mind here. This is not done by a human, by a person. It’s done automatically through YouTube via a program. What does that mean? Well, in part it’s not going to be 100% accurate. I actually used this method on this transcription here and it was about 90 to 95% accurate but it took me probably 15 or 20 minutes to clean it up and get it where I want it to be.
So what do you do? Well, first you have to copy and paste all of this so you would highlight your video, you will copy it and then you can paste it into a Word document or a text document like I did here.
So when you paste it you’ll see that you’re gonna get text that you have to clean up so you’re gonna have to spend some time removing the timestamp on each line and then you’re gonna have to spend some time figuring out the line breaks and then you’re going to go through it and clean it up but again, this took me about 15-20 minutes so this is an option for those of you that want to transcribe yourself and not pay somebody to do it for you.
So there you go. You have your two options. You can either find a worthy service to transcribe your videos and audio for a dollar or less per minute or you can spend the time to do it yourself.
Either way I think transcribing videos is a wonderful way to go and something you should look into.
As always, happy to keep the conversation going. Send me your videos and we’ll talk to you soon. Thanks for watching.
A Note About the Transcription Above
The video transcription you see above is a real, unaltered example of what I received in a Word document from someone I hired from Fiverr.
I wanted to specifically hire someone to transcribe the video I did on the topic of transcription and show you the real results.
I hired the woman from the gig in the screenshot above. It cost me a total of $5 and I received the transcription in less than 24 hours. You can get in touch with her gig here.
Over To You
What do you think makes for a solid user experience? Can you see how adding a variety of appropriate elements to your page, makes for a win? What do you prefer seeing on a website? Tell us in the comments below.
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