Lesson 19: An Intro To Building Your Website & Making Google Happy
Objective: Evaluate your personal skills and resources to choose the best approach for getting your website build correctly from the beginning.
Outline: Taking the time before you begin to learn exactly what a successful website entails will be time well invested. It’s certainly harder to back peddle if the search engines get a poor first impression of your site than to give them an ideal website in the first place. If you can build a website that truly makes the search engines happy, you will not need to spend valuable time, resources and money on other marking strategies. The goal is for your website to produce the majority of your new client-base. Let’s begin with an overview of the process.
Lesson 20: You’ve Got 30 Seconds To Grab A User’s Attention — Use ‘em Wisely
Objective: Utilize the most important pages on your website to keep each visitor engaged, and you have a great chance of gaining a new client.
Outline: Studies have shown that a visitor will spend no more than 30 seconds at any given site looking for the information needed. A quick scan of your website’s homepage must quickly and accurately engage the visitor to keep reading and take appropriate action. You’ll learn the most important pages to publish, what each page should contain, and how to handle that all-important pricing page.
Lesson 21: The Importance Of Getting Your Contact Form Right
Objective: Create your website in such a way that makes it easy (and even entices) visitors to take action and get in touch with you.
Outline: The goal of your pet sitting website is not simply to give the visitor information. This is where most pet sitting business websites fail. The goal of your website is to entice your visitor to take appropriate action. It’s of the utmost importance to create your site in such a way that makes it attractive (and simple) for the visitor to initiate contact with you. You’ll also want to make sure you are requesting the necessary details so you can get the client on board as efficiently as possible.
Lesson 22: Enhance The User Experience With Stats, Tools and Gadgets
Objective: Build a website that makes for a wonderful user experience and you will see your client-base grow along with your search engine rankings.
Outline: Creating a phenomenal user experience is important for both your website user and Google. Google rewards websites that keep the user in mind at all times by placing those pages higher in their search results. In order to keep your eye on delivering the ultimate user experience, you’ll first need a good system in place to show how visitors are interacting with your site at all times.
Lesson 23: The Elements Google Says You Must Get Right Before Launching Your Site
Objective: Implement the 10 most important factors that Google says are vital in your quest for search engine dominance.
Outline: Google is not so mysterious as some believe. Sure it may take nothing short of a technical genius and engineer to understand how they arrive at their search results, but they make it quite clear what they value in a website and what elements they reward. In this lesson, we go straight to the horse’s mouth (that’s Google) and follow their advice in optimizing your website.
Lesson 24: Look Like A Pro With Your Business Email Accounts
Objective: Send and receive email using your business email account through the Gmail system.
Outline: Now that you’re a bona fide business owner, you can confidently present yourself as one. Put your aol, hotmail, yahoo or other personal email accounts aside for a minute. You have a few options when it comes to creating a business email account. In this lesson, you’ll see how easy it is to harness the power of Gmail (Google’s free email system) to send and receive email from your business account. Plus, you’ll learn how to set up a forward to receive all business email through your current personal account.
Lesson 25: The Night Before Launch — Your Master Checklist
Objective: Sit confidently by crossing your T’s and dotting your I’s before you officially launch your big marketing tool — your website.
Outline: With everything in place, you are ready to push the big red button and make your site live. Your master checklist will keep everything tidy and in place, and make certain you’ve dotted all your I’s and crossed all your T’s. You’ll give your site one last test drive before publishing it online.
Lesson 26: Alert Only The Necessary Search Engines and Directories
Objective: Grasp how search engines work and submit your website to the best directories, review sites and search engines for maximum visibility.
Outline: Back in the 1990s, there was a popular service that claimed to submit your website to 400 directories for just $99. As enticing as that offer sounds, it just wasn’t necessary. Plus, Google and the other search engines frown on submissions that are not done by hand, by a human. (They can tell.) There are still hundreds of directories out there, but only a small handful are worth your time. We’ll give you a search engine submission primer that will have your site polished and ready for its big day. Plus, we’ll lead you directly to the submission pages that are the most important.
Lesson 27: Spy On Your Website Visitors — But Only In A Natural, Ethical Way
Objective: Keep your website performing strongly by converting visitors into clients with cost-effective user testing programs.
Outline: Believe it or not, you can tell so much more about visitor actions on your site than just what pages he visited. How would you like to see a recorded session of his entire experience, complete with his mouse movements and keystrokes? Or an overview of which links on your site get the biggest response? All possible with technology readily available. Scary, but extremely helpful to keep your site performing strongly.
Lesson 28: Gather Your Forms, Documents and Papers
Objective: Get a hold of the much needed forms and documents to keep your pet sitting business running smoothly.
Outline: You can easily find websites offering you a bundle of pet sitting forms and contracts. We believe less is more. If you can get the job done with just the necessary forms, you and your clients will be much happier. Nobody likes going form-happy. In our Document Library, you have complete, unlimited access to download the forms you need. Save time and money by adding your name and logo while making the forms your own.
Congratulations! Incredible Job! You are completely ready and set to take your first pet sitting client with professionalism and confidence. This is the start of your long pet sitting career. Welcome aboard!