There are many moving parts to an effective, SEO-ready website that consistently ranks high in Google and inspires more of your visitors to take action and make contact with you.
When you choose to have a website built with PetSittingOlogy, you receive a fully done-for-you, WordPress-powered, SEO-ready, mobile-friendly and ready to go website.
We take pride in the sites we build for the industry, because we have found them to work well. And by “work well” we mean that they are carefully crafted both behind the scenes and on the front pages to make Google happy and to make your ideal clients happy.
So, how exactly do we achieve a website that works well for you?
First, let us focus on the SEO aspect and define what that means.
SEO stands for search engine optimization, which is simply the specific ways you place and position things on your website and within your site coding to give you the best chance to appear high in Google search results for the keywords you are targeting.
Google has a closely guarded algorithm that it uses to quickly determine where any web page will rank in the results for a search term, and there are over 200 “signals” that make up the algorithm. While the majority of these are unknown, a few dozen or so are well-known.
And it’s those 30+ factors that we can focus on that make up the SEO process.
If I were to ask you to name one thing you know to be important with SEO, you would probably say “keywords.” And you would absolutely be correct! Keywords are a strong and fundamental aspect of optimizing your pages for high ranking in the search results.
However, there are many other aspects you need to focus on and implement to complete the fuller SEO picture.
Some of these additional SEO factors include:
- Site speed
- Site security
- Server and IP address reputation
- Coding and platform (WordPress by default is a well-respected platform to use for SEO.)
- Website readability
- Website page usability and crawlability (how easy is it for Google to “read” your pages)
- User conversion (What percentage of your visitors are taking action by getting in touch with you?)
- Time on site (How much time visitors spend reading your site)
- Content uniqueness (How in-depth and informative is your website?)
- Bounce rate (Are the majority of your visitors clicking to various pages on your site, or are they returning to Google to visit another site in the results?)
- Social shares and signals
Aside from WordPress giving you the ability to easily change, edit, and add content to your website, it is admired and respected by Google.
Why? Because the HTML code that a WordPress website produces is easy for Google to read (and it’s a website’s HTML code that Google needs to look through in order to determine where it will rank for any given key phrase).
Want to hear more on WordPress and SEO?
See this short video clip from Matt Cutts, a Google Search employee. He says “WordPress automatically solves a ton of SEO Issues…”
Not all themes are created equally. We use the Genesis theme, which is one of the leading SEO WordPress templates on the market. You can read more about Genesis and all the powerful features here: http://www.studiopress.com/
What is a plugin? Plugins are additional pieces of code and functionality that give your website a variety of powerful features. These include a contact form, photo gallery, testimonial and reviews engine, a quote rotator, slideshows, mobile-friendly, and an SEO plugin.
Plugins are written by third-party developers and sometimes do not mix well with your website set up. Some plugins can also cause your site to significantly slow down, or worse, “break” your site if the plugin written code conflicts with the theme set up.
We provide you several plugins that are optimized and designed to positively impact your website both on the front end and the back end.
Downloading and installing WordPress on your website gives you a default installation from which to begin.
Before you receive your SEO-ready website, we do all the leg work and heavy lifting for you.
Imagine you had a brand new house built.
Once the contractors leave and hand you the house keys, you would be left with a house with a strong foundation and your job now would be to paint the walls, lay carpet, install appliances, move in your furniture, decorate, and more.
That is the equivalent of what we do for you before you even “move in.”
We place everything on the site for you so you can “bring your own sheets, towels, and clothing to fill the drawers with.”
Behind-the-Scenes Set Up:
Getting into the nitty gritty of more technical aspects of SEO, we make certain your user profile (login details) is safe, secure, and effective. For example, the default WordPress install will create a main user profile with the username ‘admin’. This is a security risk in that it’s common knowledge today for a hacker to try and access your website with the username admin.
We take the necessary steps of removing the admin account and recreating a new user profile for you to maintain the integrity of your website.
Next, your site-wide TITLE TAG is quite possibly one of the most important aspects of SEO that you have control over. Google wants to see relevant and accurate page titles that assist a potential visitor in choosing whether to click through the search result or not.
We deliver a recommended title tag set up that is custom to you. This means that we take your local town/area along with your top services and craft an effective title tag for you.
Finally, we customize your user profile, your general WordPress settings, your contact form email notifications, and your plugins so when you first receive your website, most of your to-do list only includes adding your original page content.
Your Web Hosting Space
The most common form of website hosting is called shared hosting. Shared hosting is an economical choice where your website is put on the same server and IP address with other (random) websites that choose the same route.
PetSittingOlogy Websites (including this very site you are visiting right now) are all on a dedicated server. This simply means that only the websites we create are on the server and IP address.
A dedicated server gives us the power and flexibility to fully manage your website resources. This comes down to site speed, security and other important server resources.
Keeping Google happy:
PetSittingOlogy is always watching over our client sites to make sure Google is happy with them. We do this by keeping our sites updated by complying with all best practices as they arise. We are constantly working in the background to provide updates to remain in compliance with new trends and directives from Google and WordPress, as well as keeping current with WordPress themes and plugins. These are in addition to security updates for the servers on which all of our sites reside.
Ongoing Education Efforts:
In our ongoing effort to empower our website clients, we provide many tutorials, guides and manuals explaining how to change and edit the varying parts of your site. These tools help clients maintain complete control over their sites and not have to depend on a designer or webmaster to make changes. (Although we do remain close by to lend a helping hand anytime day or night, when needed.)
We host a series of web chats with industry leaders who enlighten and inform our participants about subjects vital to running successful businesses. We’ve spoken to veterinarians, animal trainers, SEO experts, marketing gurus, and successful pet sitting business owners (among others), all of whom have shared their wisdom with our client family. We present these chats to educate our clients and help them grow their businesses by learning from the best!
We also provide an interactive forum for clients to network and find support from industry peers. On our private Facebook group, you will find questions and insight that will help you run your business, adjust your websites, and succeed in business.
The Wrap Up
Choosing a website from PetSittingOlogy is an affordable way to find your business site ranking higher in Google for your most important keywords, receive more inquiries from potential clients looking to hire you, and gain valuable knowledge that is designed to help you run your business better.
Want the full scoop on our Website set up? See http://petsittingology.com/pet-business-websites/ for details.