When you are playing darts, where do you aim? In the middle of course!  That’s where you get the most points.  That’s where your excitement and confidence get boosted.  That’s when you pick up another dart and want to do it again. That’s the sweet spot. What happens if you were to aim at the outer […]

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What if you could easily give your potential clients exactly what they were hoping to discover on your website even before they arrived? Here’s what I mean… I love magic. I’m a big fan of all kinds of card tricks. You know those card tricks where you “pick a card, pick any card” and after […]

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When you reach a certain point in your pet sitting business, you may find that bringing on pet sitters to join your team is a logical next move. With that wonderful decision comes plenty of more wonderful responsibilities – all resting on your shoulders as business owner. The very last thing you need happening is […]

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You already know how important your entire website is in regards to your overall marketing efforts, right? You also know I spend plenty of time teaching you about blog posts, articles, landing in Google, optimizing your web pages and more. But how often do we speak about the importance of your About Us page? (Listen […]

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My wife brought home from the supermarket one of those raw crunchy kale snacks (I’m starting to love kale). And surprisingly, inside I saw one of those silica gel packs apparently there to keep it fresh. You may have typically seen these gel packs in things like beef jerkey, vitamin bottles, and boxes of new […]

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Price shoppers. We all deal with them on a more regular basis than we’d prefer. They come in all shapes and sizes, and they all approach the subject differently. Sometimes their price shopping tendencies show up early in the chat (which is great for us so we waste as little time as possible), while other […]

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As you know, pet owners have many options when choosing a pet sitter in their area to serve them. Our job then becomes to create a professional first impression through our website and hope that they make contact. From there, you will have to continue to dialogue and differentiate yourself to become the clear and […]

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You know when you see a product online and your first thought is, “How can this not already exist??” Well, that’s what went through my head when my good friend, and pet sitting colleague, Tori Lattig of Endless Pawsibilities introduced me to Lisa Flynn, inventor of the Harness Lead. As you’ll see, the Harness Lead […]

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