The Worst Business Practice Ever (All Over 22 Cents)

Every morning, I head over to my local 7-Eleven (convenience store) to fill up on my much needed cup of coffee.

Always offered are 4 cardboard cup sizes; 12oz, 16oz, 20oz and 24oz.

My routine is to grab the 16oz. cup, fill it up with regular black coffee and head on my way.

This morning, however, something was off.

As I made my way to the coffee section, I saw other customers looking a bit confused.

Getting closer, I immediately became confused with them.

The 12oz and 16oz cups were nowhere to be found. Instead, there were big empty voids where they usually are.

I turned to look at the closest employee and she simply offered, “We didn’t get our delivery.”

Odd, I thought, that one late or missed delivery would cause 50% of the coffee cups to run dry.

Does 7-Eleven order just enough cups that if a delivery is missed it causes their entire inventory to run out?

My head was already beginning to hurt and I just needed my coffee.

So I did the next logical thing.

I took the bigger 20oz cup, filled it up 3/4 of the way with coffee and headed to the counter.

It was my turn and I quickly said to the cashier, “This is 16 ounces…”

Ignoring my remark, she replies back with, “$1.92.” (The usual price for the 16 oz is $1.70.)

I said, “No, look, I filled it up just 16 ounces. You don’t have the smaller cups.”

“That’s not my problem.” she said, as I couldn’t believe my ears.

“But it is…” I said back. “You don’t have the smaller cups…”

“Sorry, nothing I can do.” she said and waited my next move.

I couldn’t believe I was having this conversation. I placed my cup on the counter and said that I didn’t want it then.

The cashier took my cup of coffee, said OK, followed by, “No problem. Thank you.”

“No Problem?” I kept thinking…

I left the store and went a block up the road to Dunkin Donuts and got my 16oz coffee, still thinking about the terrible customer service I just experienced.

Is This Just A $0.22 Principle?

So, what do you think? Should I have agreed to pay the ‘forced’ extra change for the coffee I didn’t take in the only size cups they had?

Or should 7-Eleven have honored the amount of coffee in the cup because they didn’t have the smaller ones delivered?

What would you have done as customer? What would you have done as business owner?

Leave your thoughts in the comments section below.

* Update – Update – Update *

Just one day after this article was posted, I have an interesting update on the situation. (This just shows the power of the Internet today.)

Funny enough, a pet sitter active in our community here happens to work in the 7-Eleven corporate office. When he saw my email, he immediately got in touch with me and said he will pass along my story to the appropriate people.

By day’s end yesterday, I received a very apologetic email from a 7-Eleven business manager from the Northeast Division. He assured me that the franchise owner, quote, “will take the necessary measures with the employee and I could assure you that is not in his policy to take that action and the employee took it upon herself to make that decision.”

He then asked me to call him so he could ‘make it right.’

We spoke for a short bit and he handled it perfectly.

I may not return to that specific 7-Eleven but at least now I feel comfortable again giving 7-Eleven my business.

So… What can we as pet sitting business owners take away from all this?

Leave your thoughts below.

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About Joshua Cary

Joshua Cary is an all around good guy. He is a filmmaker, web builder and business owner. He is a pet sitting business trainer, coach and instructor and has a passion for helping pet sitters build a strong business through a strong website. Joshua is also the co-founder of the Association of Pet Sitting Excellence (you should really check that out).

  • Peggyhuscher

    I believe you were right and if it were me, I would be tempted to take my business else where permanently.   Perhaps this was just the stubborness of one clerk and should be brought to the attention of someone in charge of the store.

    • Joshua Cary

      I know.  I’d hate to have to take my business elsewhere ONLY because the location is convenient.  However, I will happily find another place close by to never give them the benefit of my patronage.

  • Shannonspetsitting

    There is no reason why that cashier couldn’t have honored your request to charge you the 16Oz. price.  It was just bad customer service all around. I attended a seminar this weekend at the HH Backer Christmas Trade Show here in IL. One of the things that was said in the seminar is when managing your time – make “Floor Time”!  Majority of business owners either retail or service providers do not get out on the floor & deal with their customers themselves. This is one major reason I’m a sole proprietor! I would be where I am today in my business without my clients! Another reason I wont buy into or care for franchise businesses. You are buying a name, getting customers through a name & somebody else’s reputation.  

    • Joshua Cary

      Shannon,

      That simple concept of “floor time” is amazing.  As business owners, you can quickly lose site of what’s happening outside of your walls, and the only real way to keep a pulse on your business is to get yourself in front of the customers.

      Either stubbornness, fear or laziness would prevent a business owner from putting themselves in front of the clients to see how things are going.  Most owners fear what the feedback would be, even though it would be the most powerful they could do to improve the business.

      • Katherine

        I agree, Josh! Where I come from that is referred to as MWA —Manage by Walking Around :). Definitely something to keep in mind when trying to grow your business! Josh, I can certainly see why you were completely dumbfounded! Especially BC (Before Coffee, lol!). So many employees just don’t get it. They just want to put in their time, go home and collect a paycheck at the end of the week. They fail to see that’s whats good for the company is good for them, and if a customer is unsatisfied, that is very BAD for the company, and thus bad for them!! Especially with so many companies are trimming their work force you would think those that have a job would want to keep it. I do feel that when you see that kind of employee apathy, the genesis of the problem is usually somewhere in the  management chain. Sounds like this girl could’ve used a jolt of joe to get her brain in gear, but maybe there’s just no hope for her. LOL!

        You should email the store manager with a link to this blog. Maybe highlighting the part where you went down the street to Dunkin Donuts! So, now the question is, are you still a 7/11 customer or have you made the switch to Dunkin Donuts permanently?

  • Ang

    I would have asked to speak to the manager. That was one easy way to lose a valued customer! If she was the manager I would have asked to speak to the next higher up.

    • Joshua Cary

      If I would have already had some coffee in my system (or if I wasn’t so shocked by her reply) I definitely would have asked to speak with someone.

  • Melanie

    That’s probably why nearly all the 7-11 stores in my area here in NY/CT/MA are out of business. Bad business practices make businesses go bye-bye.

    • Joshua Cary

      Interesting point, Melanie, about how nearly all the 7-Elevens are out by you.  Yep, bad business is the kiss of death.

  • Crittersitter49

    Interesting.  Ran into something similar this weekend.  Had a booth at our local shelter`s Octoberfest.  As we are not selling a product, we decided to buy a couple of flats of bottled water and ask for a donation of a dollar.  This would have gone to the shelter.  “You can`t do that, this is a fund raiser for us.” was the response we got without giving us the chance to explain that the proceeds would go to them. Yet, while walking the fair later, we discovered that more than one booth was donating proceeds.  And yes, we had a water station for the pets (free).

  • Cedarcrestcrittercare

    The point here is that $.22 is not worth losing a sale or even future business. Our biz is also listed on a very popular business website in GA, and customers leave reviews. I go as far as recommending how clients can package services to save money and offering discounts for long-term commitments, recommendations, and reviews. It makes the customer feel that we have them and their pet as our priority, not just making a buck.

  • Jody

    Joshua,
    My mouth is still wide open! What, how. UGH! As a business owner, if I heard someone say that to a customer I would have freaked. If they can not supply the product you needed and were not being that flexible, I would have walked out. I would send a complaint to the store. All over 22 cents.

  • Julie Fredrick

    May I share this with the 711 CEO? They really need to hear about this! You were DEFINATELY in the RIGHT! In fact, I think your solution was quite creative (does not surprise me….you are a very creative person!).

    • Joshua Cary

      Julie, see the update to the story I just added above!

      • Julie Fredrick

        Wow, cool!! Free coffee for life? lol. Thanks for sharing the happy ending!

  • BethenyGreen

    PEOPLE DON’T BUY PRODUCTS OR SERVICES….THEY BUY RELATIONSHIPS! The No. 1 reason that people leave a place of business is based on how they were treated. Smart companies understand the value of their current customer base, and recognizing what they need to do in order to keep them. By focusing on the customers, the smart companies are really broadening their customer base by increased referrals.

    • Joshua Cary

       ”PEOPLE DON’T BUY PRODUCTS OR SERVICES….THEY BUY RELATIONSHIPS!”

      Betheny, that is 100% the truth of the matter!  Not only that, but often we as pet sitters forget that the reason a potential client might choose one sitter over another is not usually over price, location or experience, it’s about how the potential client feels about entering into a *relationship* with that pet sitter.

      If she doesn’t feel comfortable with you as a person, she will not hire you to care for her pet no matter how much you charge.  Thanks for bringing that truth up here.

  • Kirsten Hall

    Sweet out come!! I would definitely go back to the same store! No big deal!
    What i always learned before becoming a business owner myself was in such a situation you always reply with ” let me find out for you”. Thanks Josh i am hiring this week and i might just use this senerio!

    • Joshua Cary

      Awesome Kirsten.  Glad you were able to relate it to your pet sitting business!  Good luck with your new hires, and please let me know how it goes (good, bad or otherwise – we can all learn from each other’s experiences here).

  • http://twitter.com/shadowandmarty Shadow & Marty’s

    I recently went to Race Trac and went in for a drink..with coins in hand..I dispensed my Gatorade flavor….but upon tasting it was not dispensing properly..I went to the front and the clerk went to the back to check the fountain.  He returned to inform me the machine was not working properly and Pepsi would have to come out and work on the dispenser.  While he was in the back I noticed they had Dr. Pepper Icee’s and decided if the Gatorade machine was broken then I would get a ICEE but I didn’t want to dirty another cup or waste a cup to get a smaller size..I told the clerk of my decision and he said “no worries..it is on the house”..I filled my cup and went and asked if I could at least pay for the Gatorade and he again replied…It is on the house..that experience made my day ALL day and every time I took a sip of my frozen treat I smiled at the awesome customer service I received…

    • Joshua Cary

      There ya go!  Just reading the story I can tell how awesome an experience that was.  Handled perfectly by the “it’s on the house” guy!