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The Easiest Way To Gain Many More Pet Sitting Clients

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get more pet sitting clientsAre you looking for more pet sitting clients than you can possibly handle?

Of course you are, it’s a trick question!

We can all use a spike in our bank accounts right about now and one way to increase our available balance is to increase our client base.

The holiday season is no longer just around the corner; it is squarely upon us. And it’s no secret that the last few months of the year are the most profitable for working pet sitters.

But no matter what time of year, in order to gain many new clients, you must first begin to focus on gaining just one.

That’s right. The easiest way to gain many is to focus on gaining one.

Once you are able to celebrate the success of gaining one new client, you can then repeat the exact same process on a bigger scale and find many new pet sitting clients.

Focusing on just one to start will keep you from becoming overwhelmed and will place the goal in a very achievable light.

Read on to see how you can promote the heck out of your business by winning your own personalized pet sitter t-shirt!

The 3-step Process To Grow Your Pet Sitting Business One Client At A Time

1: Make your plan.

One of the best ways to move forward is to plan backwards.

Keep thinking backwards until you arrive at tasks you could do today. This will help you to attain the goal’s starting point.

You already know what your goal is (one new client) so now it’s time to sit down and come up with your game plan.

How will you go about reaching this goal? Brainstorm a list of possible ideas.

  • Directly ask current clients for recommendations
  • Post an ad online, like on Craigs List
  • Partner with a local business to help get the word out
  • Offer a coupon, discount or other incentive on your website for new clients

Whatever the plan, get it down in writing and set it in motion. Write down every little thing – no matter how small – that you must do in order to reach your goal.

2: Set your time frame.

Begin by defining a realistic timeframe for your goal.

Find the sweet spot based on your past history. Make it challenging but keep it achievable. If you don’t give yourself enough time, you’ll be setting yourself up to fail.

How long will it take to gain one new pet-sitting client? 1 week? 2 weeks? 4 weeks?

Once you decide, mark that date on a calendar and keep it visible at all times. Jot down tasks along the way so you stay on track and keep a clear picture of your goal in mind at all times.

What you focus on becomes reality.

3: Monitor results and adjust as needed

What’s one of the biggest reasons people do not successfully reach their goals?

They simply are not watching the results of their efforts and adjusting things along the way.

A plan is pointless if you are not actively tracking the day-to-day results. If you partner with a pet store, for example, are people taking your marketing materials? Are those people getting in contact with you? Are they becoming new clients?

Where might the system need to be adjusted?

If you’re not getting calls, rethink the marketing material. If you’re not closing the deal on the phone, consider a new approach.

Monitor every aspect of your plan and consistently evaluate where things may be falling short. Then adjust, and repeat.

Keep Your Eye On The Prize

Remember, the goal is for just one new client. You can do it!

As soon as you gain one new client in this systematic way, you will be well on your way to gaining plenty more (just repeat the process over and over).

This Month is “Official Gain More Clients Month”

If you’d like to officially take part in this movement and take on this challenge of gaining just one new client, here’s what to do.

Leave a comment below letting me know you are on board to gain one new pet sitting client.

Take some time for yourself to make your plan, set your timeframe and monitor the results.

By leaving a comment below and saying “Yes!” you become accountable. Accountability is a huge motivating factor for us all to reach any goal.

My Gift To You

pet-sitting-shirtsTo help you continue to promote your pet sitting business, I will say “I knew you could do it!” by providing one lucky pet sitter a free customized pet sitting t-shirt, courtesy of the new Pet Sitter Shirt Store.

Choose from any of the 10 designs and I’ll even print a personal message on the back, if you wish. (IE. Your website, twitter name, business name, tag line, etc…)

Hop on board now by leaving a comment showing your commitment to gain that one new pet sitting client and let’s celebrate together.

Photo Credit: http://www.flickr.com/photos/27620885@N02/ / CC BY 2.0
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About the Author

Joshua

Joshua Cary is an all around good guy. He is a filmmaker, web designer and business owner. What does he bring to the table? A plethora of creative marketing know-how, savvy web design skills and a good laugh every now and again. Along with his beautiful wife, Alitia (pronounced uh-leash-uh), he is a pet sitting business trainer, coach and instructor at PetSittingOlogy. Joshua is also the co-founder of the Association of Pet Sitting Excellence.

Author's web site | Other posts by Joshua

  • Kelley Kidd
    Awesome site! I just found it and it has totally inspired me to rev up the engine and get moving on gaining new clients! thanks for the wonderful advice and suggestions!!!
  • My pleasure, Kelley.

    Happy to hear you found it inspiring. You can also keep me updated on your progress on my Facebook page at http://www.facebook.com/petsittingexcellence

    See you soon...
  • Planning is (as you know) an absolute necessity when it comes to any part of running your business.

    Without it, you'll simply float around hoping to accomplish various things, instead of strategically working towards your specific goals.

    I combat this with a simple daily to-do list. A notebook kept near my computer at all times keeps me moving forward and on track.

    And yes, keep track of statistics any way you can. Jot down the number of phone calls or email inquiries and the result of each one, so you can gauge how successful you are at closing. And you'll have solid numbers of incoming leads each month. (Google Docs works well for this use!)

    One thing I started implementing to avoid the "shopping for the best deal" is to require a small deposit ($25) if the person wants to go ahead with the M&G.; I require this deposit before I even put them in touch with a pet sitter on my team.

    Before this, we'd all be running around to accommodate the potential client, and they'd ditch, even after M&Gs.; This is working out well for all of us involved.

    You could also try implementing a "last minute" fee for those booking within 24 or 48 hours. I've seen plenty of sites that do that.
  • Hi Joshua,

    Did it-two new clients this week.Yippee! One is a 2x wk dog walk, the other for boarding, booked two trips to start with. I'm on a roll :).
  • Wow, that's fantastic! How did it happen? What did you do? Tell us please?!

    Congrats.
  • Kathi
    Hi,

    Yeah, I'm happy to make my goal. Now I want at least one more before the end of the month, so I better get busy!

    They both contacted me from me from my website. I haven't done any marketing other than my site. I know I need to, but haven't made the time. What I really need to do right now is strategize and plan. I have too many things swirling in my brain and I'm stuck because of a lack of mental clarity. I keep skipping around, doing this, then that...very ADD behavior :).

    One thing I'm working on improving is contacting the client and setting up a M&G STAT. I think that was mentioned somewhere else on this blog. I do think that makes a big difference. Pet owners are a bit capricious, they tend to get all in a tizzy to line up care for their pets, so they make a flurry of calls. You need to get your "foot in the door" right away. I also have stopped asking them to fill out paperwork before we get together. They seemed to get overwhelmed and move on to find something easier. I takes more time at the M&G, but I think it's a better approach. If I actually WANT to discourage someone for some reason, maybe a last minute request or some kind of red flag, then I do give them all the paper work up front and tell them I'll set an appointment with them when I get it
    back. Usually works, which is why I no longer do that with folks I do want to meet with. Live and learn :)
  • Woo-hoo, let's do it! Someone's gotta win a T-shirt. Stop back soon with a progress update.

    Side Note: Have you re-designed your website? It's looking good. And I love the pic of your pitbull and baby. Shows the nay-sayers that not all pits eat babies ;]
  • Kathi
    Thanks, it's not bad, but it could be better! I'm been in the process of re-designing it. I'm widening my wrapper, so I have more room and I'm going to change up the navigation links. I'm tweaking the css a bit too, struggling with text size mainly-who doesn't :(. I seriously need to include a contact form, but I had problems doing that before, so I need to figure out why my form didn't work. I'm going to change the "about" section, following your advice about telling your story. I always have a hard time going on about myself. I figure "who cares?", but I see your point, so I'm going to re-do that. I'm working on making some vids to include and putting more testimonials up. Hopefully some video testimonials. I've been wanting to do a blog for more than a year, but haven't found the time. First off, I'm going through your article about Google SEO and going to check off everything there. I'm also considering ways to make my rate section work better, seems people are having trouble with that.

    I have a new hosting account with Go Daddy. You may have heard on the PUPS board that my site got hacked. GRRR!! So as I finish with the SEO changes I'll upload the new pages to my new host, then proceed with the rest of the re-design. Big project, but them's the way the apples tumble.

    Thanks about my pittie pic, that's my Dezdemona (Dezi) and my grandson, Magnus. She's fabulous with kids, small dogs and puppies. She's a Mamma at heart :D. I like to include pics of her because not only do I think she's adorable, but since we do day care and boarding it sort af lets people know beforehand that we have a pitbull. If they don't like that, they won't call and it saves us both time and awkwardness.
  • Kathi,

    Well, you certainly have a lot on your plate. But they are all the right things to have there!

    Website redesign and SEO is an undertaking that requires time, patience and knowledge.

    I assure you it'll all happen for you.
  • Ok, Joshua, I'm on it. One new client, coming right up :).
  • Thank you sir!

    I'd love to learn how the Singapore pet sitting industry compares to the pet sitting industry in the US. (Similarities, differences, challenges...)
  • great list Joshua.

    I'm gonna share this with my wife who runs a pet sitting and boarding service in Singapore
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