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Top 12 Tips for Your Pet Sitting Website in 2012

website tipsHave you made any New Year’s resolutions in regards to your pet sitting business?

Have you decided to gain a certain number of new clients? Or make this the year you hire pet sitters to join your team?

No matter what your focus going forward, you will always need to keep your website in tip top shape.

One of my biggest passions has always been helping pet sitters grow by improving business skills and improving your website presence.

Here are my Top 12 tips for getting your website in great shape in 2012.
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The Simple Way To Stop Confusing Your Website Visitors and Start Helping Them

confusedDo you know what I love most about receiving email inquiries from my pet sitting website?

Besides enjoying the obvious lead, I love getting to learn more about how my website is actually performing.

Here’s what I mean. I recently received an email that said the following:

“I wanted to inquire about pricing info for in-home boarding. Your site was very informative and I wanted to look into this option further.

It’s no secret that I take pride in my pet sitting website and work hard to make sure it converts as many visitors as possible into leads (which could become potential new clients).

When I read the statement about how informative my site was, I knew what I always thought was correct:

Every visitor arrives on your website with certain questions in mind. The better you help answer those questions, the more likely the visitor will take action and get in touch with you.

Is your pet sitting website helping or confusing your visitors?

You’ve probably already heard that content is king. Simply put, the more relevant content you have on your website, the more your visitors – and Google – will love you.

Below are 9 questions that your visitors need to know the answers to before they will even consider getting in touch with you. (It’s also a perfect way to add more content to your site.)

Side Note: #4 is my favorite secret weapon. Focus on that one alone and you’ll see results.
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Here’s Why This Pet Sitting Website Gets Lots of Clients

a signle eyeWhen was the last time you visited a website and simply stared at it for a while trying to understand what made it work so well?

Call me a website nerd, geek or junkie but I have a passion for doing just that. And pretty often, too.

Especially when it comes to pet sitter websites. As you know, I love all things website, and focus on that as the main topic of my teachings.

Put another way, turning more of your website visitors into happy clients is not something that happens by accident.

When creating my own pet sitting business website a few years back, I was certain to place specific elements on the page that would strategically increase the chances of a visitor taking action by getting in touch with us.

This effectively turned visitors into leads, and turned those leads into clients.
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Are you banging your head against the “Marketing” wall?

TorchI feel your pain.

Here’s a quick question for you…

How are you currently marketing your pet sitting website?

It seems like the biggest challenge on every pet sitter’s plate right now is “How in the world do I get more pet sitting clients?

And the real question behind that is “How do I MARKET my pet sitting website,” right?
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Get Better Search Engine Rankings By Tomorrow [Video]

Get Better Search Engine Rankings By Tomorrow – Podcast and Workbook!

The 3 Most Important Steps to Finally Landing in Google.
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Are Pet Sitting Orgs Like PSI and NAPPS Worth The Money? [poll]

psi-nappsPet Sitters International (PSI) and National Association of Professional Pet Sitters (NAPPS) are the two big players in the professional pet sitter association circle.

PSI alone boasts more than 8000 members (that’s a lot of pet sitters) and the Internet is littered with articles claiming anyone can make money pet sitting.

But how much good are they really providing us with?

PSI and NAPPS both claim similar goals and benefits:

  • To educate the pet sitter
  • To promote pet sitting to pet owners
  • To give exposure to pet sitters across the country
  • To provide networking opportunities
  • Annual conferences
  • Quarterly magazines
  • Bonding and Insurance (through partners)
  • Searchable pet sitting directory
  • Pet sitting certification
  • Health care benefits

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Stop Checking Your Email The Old Fashioned Way

old-fashionedAre you still logging into your webhost control panel to check email?

Find yourself spending half the day sorting through Spam?

Do you have multiple accounts you have to check with multiple logins?

Well, save time and energy by taking advantage of Google.

I have been a long time fan of all things Google and rely on a few of its free products to keep my pet sitting business running smoothly.
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