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The Simple Way To Stop Confusing Your Website Visitors and Start Helping Them

by Joshua

confusedDo you know what I love most about receiving email inquiries from my pet sitting website?

Besides enjoying the obvious lead, I love getting to learn more about how my website is actually performing.

Here’s what I mean. I recently received an email that said the following:

“I wanted to inquire about pricing info for in-home boarding. Your site was very informative and I wanted to look into this option further.”

It’s no secret that I take pride in my pet sitting website and work hard to make sure it converts as many visitors as possible into leads (which could become potential new clients).

When I read the statement about how informative my site was, I knew what I always thought was correct:

Every visitor arrives on your website with certain questions in mind. The better you help answer those questions, the more likely the visitor will take action and get in touch with you.

Is your pet sitting website helping or confusing your visitors?

You’ve probably already heard that content is king. Simply put, the more relevant content you have on your website, the more your visitors – and Google – will love you.

Below are 9 questions that your visitors need to know the answers to before they will even consider getting in touch with you. (It’s also a perfect way to add more content to your site.)

Side Note: #4 is my favorite secret weapon. Focus on that one alone and you’ll see results.
[Read more...]

Here’s Why This Pet Sitting Website Gets Lots of Clients

by Joshua

a signle eyeWhen was the last time you visited a website and simply stared at it for a while trying to understand what made it work so well?

Call me a website nerd, geek or junkie but I have a passion for doing just that. And pretty often, too.

Especially when it comes to pet sitter websites. As you know, I love all things website, and focus on that as the main topic of my teachings.

Put another way, turning more of your website visitors into happy clients is not something that happens by accident.

When creating my own pet sitting business website a few years back, I was certain to place specific elements on the page that would strategically increase the chances of a visitor taking action by getting in touch with us.

This effectively turned visitors into leads, and turned those leads into clients.
[Read more...]

Your Dog Is Fat: The Secret To Confronting A Client With Uncomfortable News

by Joshua

Here’s a wonderful question I received from a pet sitter.

It addresses something we all have to deal with at one time or another in our business: Confronting a client with an observation we think is not in the pet’s best interest.

Joshua, I have a question about how to handle a situation with a client.  The first time I sat for them in the spring, their dogs were healthy and large but not obese.

Sitting for them this past couple of days I’ve seen one dog extremely overweight and his collar was obviously too tight around his neck.

He coughs occasionally and I wonder if it’s the tightness of the collar. I loosened the collar one notch but he really needs a whole new collar to be comfortable. Also, it seems as if he is not getting the exercise he used to since the fat and skin flaps hanging from his collar just seem to me as cruel.

How do I tell this guy in the most tactful way possible about my concern for his dogs weight problem and snug collar? I’m not very good at delivering uncomfortable news and I’m asking you for some suggestions on how to approach this matter. I’d really appreciate anything you can give.

I really don’t want to loose this client.

[Read more...]

Do You Remember Your Very First Pet Sitting Client?

by Joshua

Do you remember your very first kiss? Or the first job you ever had?

What about your first car, or the first house you bought?

Our lives are filled with a long series of firsts.

Sadly, as life moves from one day to the next, we give less thought to our firsts of the past, and focus more on the issues we personally face today and tomorrow.

Working in our pet sitting business is no different. In order to survive and grow, we constantly find ourselves looking for the next client to serve.

Long gone is the day we celebrated the success of gaining our first client ever.
[Read more...]

How Important Is Spelling, Grammar and Language In A Pet Sitting Ad Listing?

by Joshua

classifieds-listingI was strolling around the web this morning and found myself at the pet sitting services section on Craigslist.

Naturally, there are plenty of listings for pet sitters trying to find their next pet sitting client.

Some listings are from established companies, while others, uh, are not.

I’d like to share with you a listing that caught my eye. Unfortunately, it was for the wrong reasons.
[Read more...]

Your Pet Sitting Phone Pitch is Killing Your Business

by Joshua

pet-sitter-phoneHow often do you get the chance to chat with a potential client on the phone?

And how often do those conversations directly lead to gaining a new client?

Imagine spending 10-15 minutes on the phone with a pet owner and have a play date set before hanging up each and every time.

Are you keeping track of, or aware of, the biggest objections you continually hear?

You know the ones I’m talking about: [Read more...]

Have You Hugged Your Pet Sitting Clients Today?

by Joshua

hug-clientsHow often does a potential new pet sitting client tell you that she’s read great things about you online?

It’s one thing to boast on your website that you’ve grown up around animals you’re entire life and that you are the most caring, loving and professional pet sitter this side of the Mississippi.

And it’s an entirely different thing for someone else to say it.

The truth of the matter is that when someone else toots your horn for you, the impact is tremendously greater than saying it yourself.
[Read more...]

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