Is That Pet Sitter You’re Hiring An Independent Contractor or Employee? Find Out Here.
It’s perhaps a pet sitter’s dream: to become so busy that you can no longer perform all the pet sitting jobs yourself.
What do you do? Hire another pet sitter to do the job for you.
However, it is imperative that you, pet sitting business owner, determine if the person you’re bringing on to do pet sitting jobs for your business is actually an independent contractor or an employee.
What Pet Sitters Can Learn From Amazon.com
Amazon.com founder and CEO Jeff Bezos recently put out a video announcing his excitement at his recent purchase of Zappos.
Yep, Amazon now owns Zappos. Purchased for over $800 million.
As intriguing as that may sound, it’s not the part of his 8 minute video that, as pet sitters, we can learn something from.
Mr. Bezos, casually standing in front of his home and a big board for visual effect, reveals everything he knows (his words). He then states that everything he knows “is a very short list.”
6 Ways To Turn More Of Your Website Visitors Into Pet Sitting Clients
All too often, a pet sitter will build a website then sit back and hope for the best. Without taking an active role in your visitor activity, you may be missing out on new pet sitting clients.
First, define what the goal of your website is. In order to create a successful website, you’ll need to dig deeper than “To get more clients.”
You need to ask yourself this question: “What exactly do I want each visitor to do before leaving my pet sitting website?”
How To Increase Your Chances of Succeeding As A Pet Sitter
Russell Simmons, the famous music mogul, once said, “Making money is a pedestrian activity. The challenge is in creating a product or service that the world really needs.”
There is no question that the service we provide as pet sitters is something of value and that the world really needs. The challenge then in becoming a successful pet sitting business owner lies a little bit deeper.
Whenever I find myself chatting with someone who isn’t really sure exactly what a pet sitter does, they are amazed and impressed by the service we provide.
So according to Russell Simmons’ quote, we should have no problem becoming a success in our business, right? Why then do some pet sitters struggle to even get off the ground?
The Secret To Choosing The Right Keywords For Your Pet Sitting Business Website
I hear plenty of chatter about keyword this and keyword that when it comes to building the perfect pet sitting website. Sure, you need to be keyword-conscious but the trick is knowing which keywords you should be targeting in the first place.
I can tell you one thing for sure. The keywords that I target will not be the same ones you should target. How do I know? Our location is different, for one thing.
If I target ‘pet sitting in New York,’ there is no guarantee that ‘pet sitting in [your town]’ is even worth it for you to target.
5 Ways To Build A Lasting Relationship With A Vet And Become The Preferred Choice As Pet Sitter
Obtaining a competitive edge or advantage is one way to ensure success as a pet sitter. Referrals from happy clients can be one of your strongest tools to winning more clients.
However, word of mouth from vets, groomers and pet store business owners could prove to be your sharpest tool yet.
Why Pet Sitters Are Wasting Their Time Trying To Partner With A Vet
It sounds like the perfect plan. You become a qualified pet sitter in your area, get business cards printed up and are ready to get some referrals from your local vet, groomer or pet store.
How ideal. You’re a savvy business owner and see the power in partnerships. Naturally, every person walking in and out of any of those places has a pet and is a potential client.
You start making the rounds with business cards in hand and quickly realize not everyone is as excited as you are about leaving your cards on the counter. You are told no and sent on your way.
You walk away confused and defeated. Not to worry, we’re going to get you back on your feet while showing you how to stop wasting your time and actually get your cards displayed on those counters.
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