All too often, a pet sitter will build a website then sit back and hope for the best. Without taking an active role in your visitor activity, you may be missing out on new pet sitting clients.
First, define what the goal of your website is. In order to create a successful website, you’ll need to dig deeper than “To get more clients.”
You need to ask yourself this question: “What exactly do I want each visitor to do before leaving my pet sitting website?”
I hear plenty of chatter about keyword this and keyword that when it comes to building the perfect pet sitting website. Sure, you need to be keyword-conscious but the trick is knowing which keywords you should be targeting in the first place.
I can tell you one thing for sure. The keywords that I target will not be the same ones you should target. How do I know? Our location is different, for one thing.
If I target ‘pet sitting in New York,’ there is no guarantee that ‘pet sitting in [your town]’ is even worth it for you to target.
Obtaining a competitive edge or advantage is one way to ensure success as a pet sitter. Referrals from happy clients can be one of your strongest tools to winning more clients.
However, word of mouth from vets, groomers and pet store business owners could prove to be your sharpest tool yet.
It sounds like the perfect plan. You become a qualified pet sitter in your area, get business cards printed up and are ready to get some referrals from your local vet, groomer or pet store.
How ideal. You’re a savvy business owner and see the power in partnerships. Naturally, every person walking in and out of any of those places has a pet and is a potential client.
You start making the rounds with business cards in hand and quickly realize not everyone is as excited as you are about leaving your cards on the counter. You are told no and sent on your way.
You walk away confused and defeated. Not to worry, we’re going to get you back on your feet while showing you how to stop wasting your time and actually get your cards displayed on those counters.
First impressions really are everything. If you do not immediately grab the attention (and trust) of a potential client in a positive way, it’ll be unlikely she’ll ever become a client of yours.
As consumers, we make quick decisions that help us weed out the abundance of websites competing for our business. The growth of the Internet has quickly leveled the playing field for most anyone to open up shop and sell any product or service they desire.
The goal, however, is to quickly position yourself in the client’s eye as professional, reputable and reliable. Here’s the best way to do just that.
Your website’s title tag is by far one of the most important elements when it comes to search engine optimization (SEO).
SEO is just fancy talk for all the ways you hone, tweak and adjust various elements of your site to give yourself the best chance of popping up in the search results for the terms your clients would use to find you.
Google, along with the other search engines, places a lot of weight on a page’s title to determine where it shows up in its search results. Get it right and you’ll see a steady flow of potential new clients.
The more a potential client sees you running your pet sitting business like a business, the greater chance you have at gaining that new client. If your clients see you running your business like a hobby or a side job, the less comfortable and willing they’ll be to hire you.
90% of your job, as pet sitter, is to gain trust. The pet sitter who gains the trust and confidence wins the client.
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