Focus On Your Clients — Your Pet Sitting Business Destination

Are Pets Not As Valuable As We Think? (And 2 Solid New Service Ideas to Offer Your Clients)

service bell Have you ever considered the idea that pets might be a ‘hazard’ to the elderly?

Personally, I have not considered that absurd thought, but one article I recently came across revealed this intriguing fact:

“Over 86,000 people per year have to go to the emergency room because of falls involving their dogs and cats, and these fractures can be devastating for the elderly,” said Judy Stevens, an epidemiologist with the Centers for Disease Control and Prevention

I was going to present that as the topic for this blog post, but it got me thinking about something else you will appreciate much more.

Instead of debating the merits of that statistic in this article, I would rather offer you a solid actionable service that you can add to your website today and offer your potential clients to help grow your business.

(Something to help you grow your business is much better than trying to debate the value of pets, right?!)
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Filed Under: Focus On Your Clients, Marketing Tips for Pet Sitters Tagged With: Marketing, Website

by Joshua Cary 10 Comments

What A Grade School Assignment Can Teach You About Growing Your Pet Sitting Business

show and tell Have you ever been in a relationship with someone who would tell you that they love you, but would never really show you?

We are very aware of the difference, right?

When somebody only tells you something in words without ever showing it through action or effort, you naturally begin to feel a bit short changed.

The words alone have less and less meaning.

Well, this may come as a surprise but…

Your website visitors are no different, and if you want to have a powerful effect on each visitor (you know, on the pet owners who can become your potential clients) begin to utilize the grammar school assignment of Show & Tell.
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Filed Under: Focus On Your Clients, Marketing Tips for Pet Sitters, Pet Sitting Business Success

by Joshua Cary 14 Comments

How To Never Lose Again To The Kid Next Door When It Comes To Price

How many times have you weighed in on the hot topic of “should you list prices on your website, or not list prices on your website?”

You’ll be happy to know that this article is not about that specific debate, but rather will offer a solid middle ground that should make both sides happy.

Whether we are talking about “ICs vs. Employees” or “does advertising your pet sitting business on your car compromise the pet owner’s security,” nothing is more highly contested than the ‘prices on your website’ debate.
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Filed Under: Focus On Your Clients, Marketing Tips for Pet Sitters, Pet Sitting Business Success Tagged With: Marketing, success, Website

by Joshua Cary 6 Comments

10 Elements On Your Pet Sitting Website That Will Bring In More Clients

How exciting would it be for you to have more email submissions from your pet sitting website and to have your phone ringing more often?

Some weeks back, I made available a document (link to the file is below) that highlighted the 10 elements from my own pet sitting website that have been responsible for bringing in more leads every day.

And, as you know, converting more of your website visitors into leads is the quickest way to grow your pet sitting business.

Surprisingly, the way to accomplish that is NOT to simply get more visitors to your site (because you could have a ton of visitors with no one choosing to get in touch with you!) but rather to understand exactly what inspires, encourages and entices your users to take action.

Learning what gets more of your current visitors to make contact with you is not done by accident.
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Filed Under: Focus On Your Clients, Marketing Tips for Pet Sitters, Pet Sitting Business Success, Video Tagged With: Marketing, video, Website, Wordpress

by Joshua Cary 1 Comment

6 Things Football Teaches Us About Pet Sitting

football on the field After a magnificent win by my favorite football team, the NY Giants, to win Super Bowl XLVI, it only seems fitting to discuss how many of the strategies and qualities it takes to win games can also be applied to success in your pet sitting business.

Vince Lombardi is one of the (if not the) most respected and admired coaches in football.

In fact, it is the Lombardi trophy that is awarded to the winner of each Super Bowl, so the guy must have been pretty special to the game.

Lombardi is known for his motivational speeches and after reviewing some of his famous quotes, it becomes more evident how he was talking about much more than simply football.
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Filed Under: Focus On Your Clients, Marketing Tips for Pet Sitters, Pet Sitting Business Success Tagged With: Marketing, success

by Joshua Cary 1 Comment

Can This Sleep Aid Also Work For Pets?

cat nap Who knew that one of the best sleep aid tools I have found for myself might also be incredible useful for pets?

Allow me to explain…

I’m not sure exactly how this came to be, but for many years now I find in near impossible to fall asleep in complete silence.

I use and require the aid of a white noise maker.

I’ve heard some like those machines that make the sound of the ocean, a rainstorm or the jungle.

Personally, I prefer simple white noise (practically like static sound).

Since I don’t have my white noise maker anymore, I went online to see what solutions I could find and wouldn’t you know there are entire websites dedicated to creating a variety of white noise directly from your computer.
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Filed Under: Focus On Your Clients, Pet Sitting Business Success

by Joshua Cary Leave a Comment

What Happens Now That Thanksgiving Has Past?

fall leaves Don’t you agree that this is one of the most exciting times of the year?

Having spent a few years in San Antonio where it rarely falls below 60 degrees this time of year, I am now back on the East coast, able to enjoy and experience one of my favorite seasons: Autumn.

The leaves change color. Fireplace smoke is in the air. And Holiday music is upon us.

Although, oddly enough, it did reach over 60 degrees a few days this weekend here in New Jersey.

Now that Thanksgiving is behind us, it’s time to look forward and focus on the upcoming holiday.

As pet sitters (and therefor small business owners), we have the opportunity to land new clients, service current clients, and have one of our best months all year.

Want to see something I rarely show anybody?

Alitia and I, with the help, of course, from our team of pet sitters, brought in a total of $22,308.50 in pet sitting services during the very first December we were in business with Alitia’s Animals.
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Filed Under: Focus On Your Clients, Marketing Tips for Pet Sitters

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