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	<title>Your Pet Sitting Business Destination - PetSittingOlogy&#187; Pet Sitting Business Success</title>
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	<link>http://petsittingology.com/blog</link>
	<description>The Art &#38; Science of successfully starting a pet sitting business.</description>
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		<title>What A Grade School Assignment Can Teach You About Growing Your Pet Sitting Business</title>
		<link>http://petsittingology.com/blog/grade-school-assignment/</link>
		<comments>http://petsittingology.com/blog/grade-school-assignment/#comments</comments>
		<pubDate>Sat, 07 Apr 2012 16:58:09 +0000</pubDate>
		<dc:creator>Joshua Cary</dc:creator>
				<category><![CDATA[Focus On Your Clients]]></category>
		<category><![CDATA[Marketing Tips for Pet Sitters]]></category>
		<category><![CDATA[Pet Sitting Business Success]]></category>

		<guid isPermaLink="false">http://petsittingology.com/blog/?p=2414</guid>
		<description><![CDATA[Have you ever been in a relationship with someone who would tell you that they love you, but would never really show you? We are very aware of the difference, right? When somebody only tells you something in words without ever showing it through action or effort, you naturally begin to feel a bit short [...]<p><a href="http://petsittingology.com/blog/pet-sitter-independent-contractor-tool-box/" style="text-decoration:none;"><img src="http://petsittingology.com/fx/rss-footer-ic.jpg" alt="pet sitter toolbox" /></a></p>

Related posts:<ol>
<li><a href='http://petsittingology.com/blog/how-is-your-pet-sitting-business-like-baking-a-chocolate-cake/' rel='bookmark' title='How Is Your Pet Sitting Business Like Baking A Chocolate Cake?'>How Is Your Pet Sitting Business Like Baking A Chocolate Cake?</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><img src="http://petsittingology.com/blog/wp-content/uploads/2012/04/show-and-tell.jpg" alt="show and tell" title="show-and-tell" width="270" height="353" class="alignright size-full wp-image-2417" />Have you ever been in a relationship with someone who would <em>tell</em> you that they love you, but would never really <em>show</em> you?</p>
<p>We are very aware of the difference, right?</p>
<p>When somebody only tells you something in words without ever showing it through action or effort, you naturally begin to feel a bit short changed.</p>
<p>The words alone have less and less meaning.</p>
<p>Well, this may come as a surprise but&#8230;</p>
<p><strong>Your website visitors are no different</strong>, and if you want to have a powerful effect on each visitor (you know, on the pet owners who can become your potential clients) begin to utilize the grammar school assignment of Show &amp; Tell.<br />
<span id="more-2414"></span></p>
<h3>Who Didn&#8217;t Love Show &amp; Tell Day?</h3>
<p>Show &amp; Tell, as you remember, was where you got to pick something that you loved from home to bring in to show the class and tell them all about it.  If it was just called Tell it would not have the same effect.</p>
<p>Sadly, many pet sitters are only telling their website visitors what they offer with nothing to show for it.</p>
<p>Here is a quick story about comedian Dana Carvey and how you can apply the Show &amp; Tell technique to your own pet sitting business.</p>
<h3>Comedy Is Funny.</h3>
<p>I was watching an episode of Conan recently and Dana Carvey was the guest.</p>
<p>I grew up watching Dana on Saturday Night Live and in his movies, and he was equally as brilliant in the Conan interview as he was twenty years ago.</p>
<p>He, in the span of 9 minutes, must have went through a dozen or so impressions from people like Presidents Obama and Bush, to Arnold Schwarzenegger and Pierce Morgan.</p>
<p>All flawless.</p>
<p>I was inspired to jump online and post something on Facebook about how hysterical he was.</p>
<p>I got to thinking&#8230;</p>
<p>I could post a simple status update, as in:</p>
<p>&#8220;Just watched Dana Carvey on Conan &#8211; as brilliant as ever!&#8221;</p>
<p>and leave it at that.  OR&#8230;</p>
<p>I could post the same status update and attach a short Youtube clip demonstrating the brilliance.</p>
<p><strong>Which would have a more direct impact and emotional response from you?</strong></p>
<p>So, what&#8217;s the difference between the two, and what does this have to do with your pet sitting business?</p>
<p>In the example above, by just posting the status update alone, you are doing nothing more than telling your audience.</p>
<p>By including a video clip along with the update, you are now showing your audience.  You are giving them proof.  You are giving the status update some context.  You are actively engaging the person.</p>
<p>Without the video clip to show, it would be as if you are standing in front of the class just telling them about this neat thing called a Cabbage Patch Doll you have at home.</p>
<h3>Revisit Your Pet Sitting Website Content</h3>
<p>Go back to your pet sitting website and read through your own content.</p>
<p>Are you doing nothing more than simply telling your audience how you good you might be, and how excited the pets will be, and what the benefits of hiring a pet sitter are?</p>
<p>By the way, while displaying logos of your accomplishments are advisable, they are not enough to stand on their own.</p>
<p>Go one step further and find ways to SHOW your audience, too.</p>
<h4>Take photos of you playing with every pet you care for.</h4>
<p>Allow your website visitors to see just how much you enjoy your job.  And how much the pets enjoy you.</p>
<h4>Video the pets.</h4>
<p>All you need is a about 30 seconds of you interacting and bonding with the pet.  Your smart phone can handle this with ease.</p>
<h4>Get reviews and testimonials.</h4>
<p>You may have tried to get some testimonials in the past and it didn&#8217;t turn our so well.  If that&#8217;s the case, you may need to be a bit persistent with asking for a testimonial.  Don&#8217;t be afraid to call the potential client and ask directly for a testimonial. Don&#8217;t be afraid to leave a paper form for them to fill out and leave for you the next time you visit.  Keep at it.</p>
<p>Since not everyone will provide a written testimonial, you have to ask plenty of clients to get a decent return.</p>
<h4>Want the ultimate way to show your website visitors why they should hire you?</h4>
<p>Ask a client for a video review.  Have them fire up their smart phone (or you fire up yours with them) and ask them to speak for 30 seconds on what they love most about you and your service.</p>
<p>This will put you well ahead of your competition (who else is doing this right now?).</p>
<p>Don&#8217;t think your clients would shoot a video testimonial for you?  Ask and you may be surprised.</p>
<p>The bottom line is that people LOVE (really love) giving feedback on a service they enjoy.</p>
<p>Continue to find ways to show your potential clients what you do, how you do it and why you do it and more clients will naturally gravitate to you over your competition.</p>
<p>Doing the same as everyone else does nobody any good.</p>
<p>Find ways to stand out and differentiate yourself from your competition and you will have more potential clients begging for your business.</p>
<h3>Tell us one thing below</h3>
<p>I want to know&#8230; Right now, what is one way you could SHOW your website visitors that you are the pet sitter they need to hire?</p>
<p>(Feel proud of the professional service you provide!)</p>
<p><a href="http://petsittingology.com/blog/pet-sitter-independent-contractor-tool-box/" style="text-decoration:none;"><img src="http://petsittingology.com/fx/rss-footer-ic.jpg" alt="pet sitter toolbox" /></a></p>
<p>Related posts:<ol>
<li><a href='http://petsittingology.com/blog/how-is-your-pet-sitting-business-like-baking-a-chocolate-cake/' rel='bookmark' title='How Is Your Pet Sitting Business Like Baking A Chocolate Cake?'>How Is Your Pet Sitting Business Like Baking A Chocolate Cake?</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>How To Never Lose Again To The Kid Next Door When It Comes To Price</title>
		<link>http://petsittingology.com/blog/how-to-never-lose-to-the-kid-next-door/</link>
		<comments>http://petsittingology.com/blog/how-to-never-lose-to-the-kid-next-door/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 07:25:45 +0000</pubDate>
		<dc:creator>Joshua Cary</dc:creator>
				<category><![CDATA[Focus On Your Clients]]></category>
		<category><![CDATA[Marketing Tips for Pet Sitters]]></category>
		<category><![CDATA[Pet Sitting Business Success]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://petsittingology.com/blog/?p=2396</guid>
		<description><![CDATA[How many times have you weighed in on the hot topic of &#8220;should you list prices on your website, or not list prices on your website?&#8221; You&#8217;ll be happy to know that this article is not about that specific debate, but rather will offer a solid middle ground that should make both sides happy. Whether [...]<p><a href="http://petsittingology.com/blog/pet-sitter-independent-contractor-tool-box/" style="text-decoration:none;"><img src="http://petsittingology.com/fx/rss-footer-ic.jpg" alt="pet sitter toolbox" /></a></p>

Related posts:<ol>
<li><a href='http://petsittingology.com/blog/hey-pet-sitters-your-price-is-too-high/' rel='bookmark' title='Hey, Pet Sitters, Your Price Is Too High!'>Hey, Pet Sitters, Your Price Is Too High!</a></li>
<li><a href='http://petsittingology.com/blog/stop-confusing-and-start-helping/' rel='bookmark' title='The Simple Way To Stop Confusing Your Website Visitors and Start Helping Them'>The Simple Way To Stop Confusing Your Website Visitors and Start Helping Them</a></li>
<li><a href='http://petsittingology.com/blog/the-modern-rules-of-using-flyers-and-door-hangers-for-your-pet-sitting-business/' rel='bookmark' title='The Modern Rules of using Flyers and Door Hangers for your Pet Sitting Business [video]'>The Modern Rules of using Flyers and Door Hangers for your Pet Sitting Business [video]</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><a href="http://petsittingology.com/blog/wp-content/uploads/2012/03/barcode.jpg"><img src="http://petsittingology.com/blog/wp-content/uploads/2012/03/barcode.jpg" alt="barcode" title="barcode" width="300" height="215" class="alignright size-full wp-image-2403" /></a>How many times have you weighed in on the hot topic of &#8220;should you list prices on your website, or not list prices on your website?&#8221;</p>
<p>You&#8217;ll be happy to know that this article is not about that specific debate, but rather will offer a solid middle ground that should make both sides happy.</p>
<p>Whether we are talking about &#8220;ICs vs. Employees&#8221; or &#8220;does advertising your pet sitting business on your car compromise the pet owner&#8217;s security,&#8221; nothing is more highly contested than the &#8216;prices on your website&#8217; debate.<br />
<span id="more-2396"></span></p>
<h3>There Are More Than Two Options.</h3>
<p>At first glance, it may appear that the only two options you have is to decide to list prices on your pet sitting website, or to not list prices on your pet sitting website.</p>
<p>Allow me to introduce a third option, and it&#8217;s the very option I choose for my own pet sitting website.</p>
<p>For the record, I am of the school to not list specific prices on your website (but remember, that&#8217;s not what this article is about).</p>
<p>While we chose to not list specific prices, this does not mean that we avoid it at all costs.</p>
<p>In fact, we have a menu item on the site named &#8216;Pricing&#8217; that directly <strong>addresses</strong> the topic head on.</p>
<p>Since, like many other pet sitters, we offer a very customizable service and actual price depends on a variety of factors, I&#8217;ve had a hard time justifying an exact price for each service.</p>
<p>Some custom factors include:</p>
<ul>
<li>Discounts for length of stay</li>
<li>Discounts for number of pets (our dog boarding service discounts the second dog)</li>
<li>Discounts for the elderly (pet or owner)</li>
<li>Discounts for newly rescued or adopted pets</li>
<li>Additional charge for number of pets (our cat sitting service has additional fees for more pets)</li>
<li>Additional charge for injections</li>
<li>Additional charge for last-minute bookings</li>
<li>Etc.</li>
</ul>
<p>Plus, consider this:</p>
<h3>Your Potential Client May Not Know What The Best Option Really Is</h3>
<p>We&#8217;ve learned early on that when pet owners call, they don&#8217;t necessarily know what the best service for their pet is.  For example, we offer in-the-sitter&#8217;s-home dog boarding and we also offer overnights where the sitter sleeps in the client&#8217;s home.</p>
<p>As a professional service, we like to get all the facts about the pet and the owner&#8217;s situation first and then together make an informed decision on what the best possible service for their specific situation is.</p>
<p>Perhaps they&#8217;ll want two overnights in their home followed by two days of walking the dog 3 times per day.  (It has happened, and is an option the pet owner didn&#8217;t realize was possible)</p>
<p>Or perhaps they think their newly adopted puppy will be just fine left alone for several hours without accidents or chewing up the furniture.  (A little education goes a long way in this line of work!)</p>
<p>The way we approach our service is not by presenting a set of options like a Chinese takeout menu (choose your service from Column A and your add-on service from Column B) but rather like how a professional dentist might approach it.</p>
<p>You present the facts about your situation to the dentist (through dialogue and by sitting back and opening your mouth), and she will assess the situation and make her best professional recommendation.  From there, the two of you will discuss all possible options.</p>
<h3>You are different than the &#8216;kid next door,&#8217; right?</h3>
<p>If we as an industry are to position ourselves as professionals, and as the educated service provider, and as completely separate from the &#8216;kid next door,&#8217; why leave it in the hands of the pet owner themselves to decide what is best for their pet and unique situation?</p>
<p>Shouldn&#8217;t we want them to turn to us as the professional, and as an adviser, and as the trained pet sitter that we are, to best determine together what care is in the pet&#8217;s best interest?</p>
<p>The more often you can position yourself as the knowledgeable, educated and go-to pet sitter for the clients in your area, the more often you will win out over the kid next door.  You will less often find yourself wondering how to compete on price, and gain a ton of confidence in the price point you have set for your service.</p>
<h3>Inspiration From An Example Selling Pools</h3>
<p>One of my favorite blogs is <a href="http://www.thesaleslion.com/">The Sales Lion</a> by Marcus Sheridan.</p>
<p>Marcus recently touched upon this exact concept of making sure to (at least) address price, instead of avoiding the topic all together (<a href="http://www.socialmediaexaminer.com/5-reasons-your-content-marketing-must-address-price/">in a guest article on Social Media Examiner</a>).</p>
<p>The entire point of his article (from a pet sitter&#8217;s point of view) is not to go and put exact or specific prices on our site but to address it.</p>
<p>The author of the post has a link to a web page of his pool site that addresses price in a big way but does not list specifics.  You&#8217;ll see he talks extensively about price ranges and this has landed him very high in Google for people searching for the cost of fiber glass pools.</p>
<p>Finally, you&#8217;ll see in this short 2-minute Youtube clip that he confronts one of the people in his seminar &#8211; a software developer &#8211; about why he won&#8217;t list prices.</p>
<p><iframe width="500" height="375" src="http://www.youtube.com/embed/k84yRpN1o_w?fs=1&#038;feature=oembed" frameborder="0" allowfullscreen></iframe></p>
<p>The software developer responds with things like, &#8220;Because it varies greatly&#8230; it depends on the client&#8217;s specific needs&#8230; they may want some add-on options&#8230; we may be able to discount&#8230;&#8221;  (Sound familiar?)</p>
<p>And the author&#8217;s direct reply to him is, &#8220;Perfect.  So why not put that on your website?&#8221;</p>
<p>That is addressing price in a big way.</p>
<p>In the words of the post&#8217;s author, Marcus Sheridan, &#8220;There is a big difference between answering questions and addressing questions.  What does Google want you to do?  They want you to address things.&#8221;</p>
<h3>How To Phrase It on Your Website</h3>
<p>While I do not list specific prices, I do *address* price.  And that is important.</p>
<p>Since every single visitor to your site naturally has the question of price in mind, you do want to at least address it for them.</p>
<p>Instead of listing something specific like &#8220;$17 for a 30-minute visit&#8221;, it&#8217;s OK to say something like:</p>
<p>&#8220;Our service varies from pet owner to pet owner.  Each pet has different needs and requirements and therefore our service is never one size fits all.  We take great pride in the personal service and attention we provide each pet (and their owner) and are certain you will love what we do and how we do it.  Please take a moment to give us a call so together we may discuss and put together the perfect solution for you and your furry friend.&#8221;</p>
<p>The specific way I address it on my own pet sitting website is this:</p>
<p>&#8220;Since fees are based on a variety of factors including length of stay, special needs of pet and service requested, please contact us today for an accurate estimate and so we may answer any additional questions you may have.&#8221;</p>
<p>(This is written after we reiterate on the pricing page how our service differs from all others, and after we reiterate the value they will receive from us over all other options.)</p>
<p>That is addressing price.  And it does not give a specific price or leave the visitor a bit frustrated because there is no mention of price.</p>
<h3>Finally, The Professional Pet Sitter Rules</h3>
<p>The goal of what I teach is simply to position yourself as the trusted, capable, and professional choice.  Only then will pet owners look to you for you, and not to the &#8216;kid next door&#8217; so she can save a few dollars.</p>
<p>Do you think this option of addressing price could work on your website?  And, do you currently feel that pet owners look to you as their trusted source?</p>
<p>I look forward to your thoughts and feedback below.</p>
<p><a href="http://petsittingology.com/blog/pet-sitter-independent-contractor-tool-box/" style="text-decoration:none;"><img src="http://petsittingology.com/fx/rss-footer-ic.jpg" alt="pet sitter toolbox" /></a></p>
<p>Related posts:<ol>
<li><a href='http://petsittingology.com/blog/hey-pet-sitters-your-price-is-too-high/' rel='bookmark' title='Hey, Pet Sitters, Your Price Is Too High!'>Hey, Pet Sitters, Your Price Is Too High!</a></li>
<li><a href='http://petsittingology.com/blog/stop-confusing-and-start-helping/' rel='bookmark' title='The Simple Way To Stop Confusing Your Website Visitors and Start Helping Them'>The Simple Way To Stop Confusing Your Website Visitors and Start Helping Them</a></li>
<li><a href='http://petsittingology.com/blog/the-modern-rules-of-using-flyers-and-door-hangers-for-your-pet-sitting-business/' rel='bookmark' title='The Modern Rules of using Flyers and Door Hangers for your Pet Sitting Business [video]'>The Modern Rules of using Flyers and Door Hangers for your Pet Sitting Business [video]</a></li>
</ol></p>]]></content:encoded>
			<wfw:commentRss>http://petsittingology.com/blog/how-to-never-lose-to-the-kid-next-door/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>10 Elements On Your Pet Sitting Website That Will Bring In More Clients</title>
		<link>http://petsittingology.com/blog/10-elements-pet-sitting-website/</link>
		<comments>http://petsittingology.com/blog/10-elements-pet-sitting-website/#comments</comments>
		<pubDate>Mon, 19 Mar 2012 01:25:25 +0000</pubDate>
		<dc:creator>Joshua Cary</dc:creator>
				<category><![CDATA[Focus On Your Clients]]></category>
		<category><![CDATA[Marketing Tips for Pet Sitters]]></category>
		<category><![CDATA[Pet Sitting Business Success]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://petsittingology.com/blog/?p=2382</guid>
		<description><![CDATA[How exciting would it be for you to have more email submissions from your pet sitting website and to have your phone ringing more often? Some weeks back, I made available a document (link to the file is below) that highlighted the 10 elements from my own pet sitting website that have been responsible for [...]<p><a href="http://petsittingology.com/blog/pet-sitter-independent-contractor-tool-box/" style="text-decoration:none;"><img src="http://petsittingology.com/fx/rss-footer-ic.jpg" alt="pet sitter toolbox" /></a></p>

Related posts:<ol>
<li><a href='http://petsittingology.com/blog/heres-why-this-pet-sitting-website-gets-lots-of-clients/' rel='bookmark' title='Here&#8217;s Why This Pet Sitting Website Gets Lots of Clients'>Here&#8217;s Why This Pet Sitting Website Gets Lots of Clients</a></li>
<li><a href='http://petsittingology.com/blog/6-ways-to-turn-more-of-your-website-visitors-into-pet-sitting-clients/' rel='bookmark' title='6 Ways To Turn More Of Your Website Visitors Into Pet Sitting Clients'>6 Ways To Turn More Of Your Website Visitors Into Pet Sitting Clients</a></li>
<li><a href='http://petsittingology.com/blog/stop-confusing-and-start-helping/' rel='bookmark' title='The Simple Way To Stop Confusing Your Website Visitors and Start Helping Them'>The Simple Way To Stop Confusing Your Website Visitors and Start Helping Them</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><a href="http://petsittingology.com/blog/wp-content/uploads/2012/03/10-elements.jpg"><img src="http://petsittingology.com/blog/wp-content/uploads/2012/03/10-elements.jpg" alt="" title="10-elements" width="267" height="300" class="alignright size-full wp-image-2384" /></a>How exciting would it be for you to have more email submissions from your pet sitting website and to have your phone ringing more often?</p>
<p>Some weeks back, I made available a document (link to the file is below) that highlighted the 10 elements from my own pet sitting website that have been responsible for bringing in more leads every day.</p>
<p>And, as you know, converting more of your website visitors into leads is the quickest way to grow your pet sitting business.</p>
<p>Surprisingly, the way to accomplish that is NOT to simply get more visitors to your site (because you could have a ton of visitors with no one choosing to get in touch with you!) but rather to understand exactly what inspires, encourages and entices your users to take action.</p>
<p>Learning what gets more of your current visitors to make contact with you is not done by accident.<br />
<span id="more-2382"></span></p>
<h3>Push Play on the Video</h3>
<p><iframe width="600" height="437" src="http://www.youtube.com/embed/7XYNsGhkb4k?modestbranding=1&amp;title=&amp;autohide=1&amp;showinfo=0&amp;wmode=Opaque&amp;rel=0" frameborder="0" allowfullscreen></iframe></p>
<h4><a href="http://petsittingology.com/blog/pet-sitting-websites/" target="new">Here is how to get your own WordPress pet sitting website here &raquo; (Link opens in new window)</a></h4>
<p>Inside this 34-minute, content-packed video, you will discover each of the 10 elements responsible for my business success and detail everything from:</p>
<ul>
<li>What the website element is.</li>
<li>Why it&#8217;s important to use.</li>
<li>How it turns more of your visitors into potential clients.</li>
<li>The way to implement it on your own pet sitting website.</li>
</ul>
<p><a href="/audio/10-elements-audio.mp3">Download the MP3 ipod-compatible audio file to take on the go</a> &raquo; (15.8mb)</p>
<h3>Download the &#8220;10 Elements&#8221; PDF File</h3>
<p>Follow along with your own copy of the original document I made available to PetSittingOlogy readers.  <a href="http://petsittingology.com/docs/website-10-optin.pdf" target="new">Click Here to download the PDF document.</a></p>
<h3>Would You Like A Pet Sitting Website That &#8216;Works&#8217;?</h3>
<p>At the end of the video, I finally announce publicly the pet sitting website project that I&#8217;ve been working on with Laura Roeder for the better part of a year.</p>
<p><a href="http://petsittingology.com/blog/pet-sitting-websites/" target="new">You can read all about the WordPress pet sitting websites here &raquo; (Link opens in new window)</a></p>
<p>Simply put, you&#8217;ll see how to get your hands on your own WordPress-powered pet sitting website designed to work well in the search engines and &#8211; you guessed it &#8211; convert more of your visitors into happy clients.</p>
<h3>Have Your Say&#8230;</h3>
<p>Now it&#8217;s your turn.  Please leave your thoughts, questions and comments in the section below.  What did you enjoy, what made sense, what have you found success with?</p>
<p><a href="http://petsittingology.com/blog/pet-sitter-independent-contractor-tool-box/" style="text-decoration:none;"><img src="http://petsittingology.com/fx/rss-footer-ic.jpg" alt="pet sitter toolbox" /></a></p>
<p>Related posts:<ol>
<li><a href='http://petsittingology.com/blog/heres-why-this-pet-sitting-website-gets-lots-of-clients/' rel='bookmark' title='Here&#8217;s Why This Pet Sitting Website Gets Lots of Clients'>Here&#8217;s Why This Pet Sitting Website Gets Lots of Clients</a></li>
<li><a href='http://petsittingology.com/blog/6-ways-to-turn-more-of-your-website-visitors-into-pet-sitting-clients/' rel='bookmark' title='6 Ways To Turn More Of Your Website Visitors Into Pet Sitting Clients'>6 Ways To Turn More Of Your Website Visitors Into Pet Sitting Clients</a></li>
<li><a href='http://petsittingology.com/blog/stop-confusing-and-start-helping/' rel='bookmark' title='The Simple Way To Stop Confusing Your Website Visitors and Start Helping Them'>The Simple Way To Stop Confusing Your Website Visitors and Start Helping Them</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>6</slash:comments>
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		<title>Is Pet Sitting Certification Really Worth It Anymore?</title>
		<link>http://petsittingology.com/blog/is-pet-sitting-certification-really-worth-it-anymore/</link>
		<comments>http://petsittingology.com/blog/is-pet-sitting-certification-really-worth-it-anymore/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 00:51:49 +0000</pubDate>
		<dc:creator>Joshua Cary</dc:creator>
				<category><![CDATA[Marketing Tips for Pet Sitters]]></category>
		<category><![CDATA[Pet Sitting Business Success]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://petsittingology.com/blog/?p=2316</guid>
		<description><![CDATA[How many times have you read online that pet owners should find a pet sitter who is certified? Push play above to listen &#8211; Read below for transcript Click Here to SHOW Transcript I came across an article recently, one we&#8217;ve all seen many times, and it listed something like the 10 things you should [...]<p><a href="http://petsittingology.com/blog/pet-sitter-independent-contractor-tool-box/" style="text-decoration:none;"><img src="http://petsittingology.com/fx/rss-footer-ic.jpg" alt="pet sitter toolbox" /></a></p>

Related posts:<ol>
<li><a href='http://petsittingology.com/blog/are-pet-sitting-orgs-worth-the-money/' rel='bookmark' title='Are Pet Sitting Orgs Like PSI and NAPPS Worth The Money? [poll]'>Are Pet Sitting Orgs Like PSI and NAPPS Worth The Money? [poll]</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<div class="fromPSO" style="margin-bottom:20px;">
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<p>How many times have you read online that pet owners should find a pet sitter who is certified?</p>
<p><strong>Push play above to listen &#8211; Read below for transcript</strong><br />
<span id="more-2316"></span><br />
<a class="spoiler_link_show" href="javascript:void(0)" onclick="wpSpoilerToggle(document.getElementById('id1227490204'), this, 'Click Here to SHOW Transcript', 'Click Here to HIDE Transcript')">Click Here to SHOW Transcript</a>
<div class="spoiler_div" id="id1227490204" style="display:none">I came across an article recently, one we&#8217;ve all seen many times, and it listed something like the 10 things you should look for when hiring a pet sitter, and of course &#8216;certification&#8217; was one of the things on the list.</p>
<p>Well, that got me thinking&#8230;</p>
<p>From a pet sitter&#8217;s point of view, are we becoming certified because it might look good to potential clients, or are we becoming certified because it truly enhances our skill, talent and ability as a professional pet sitter?</p>
<p>For instance, there&#8217;s no argument that becoming certified can be a big marketing boost.  Place the logo on your website along with some content announcing your achievement, and potential clients are more likely to get in touch.</p>
<p>Also, the training and education you receive through the certification process can be very helpful.</p>
<p>I personally know of many pet sitters who have no official certification and are amazingly successful, and I know plenty of pet sitters who are certified through various associations and are equally as successful.</div>
</p>
<p>So, where do you stand on the matter?</p>
<p>Let us know by answering a few simple questions.</p>
<p>1 &#8211; Are you pet sitter certified?</p>
<p>2 &#8211; If yes, what was your motivating factor for becoming certified (marketing, knowledge, or both)?</p>
<p>3 &#8211; If No, why have you chosen not to become pet sitter certified?</p>
<p>4 &#8211; Do you find that being certified has been an advantage to the success of your business?</p>
<p>Please feel free to share anything else on the subject you can.</p>
<p><a href="http://petsittingology.com/blog/pet-sitter-independent-contractor-tool-box/" style="text-decoration:none;"><img src="http://petsittingology.com/fx/rss-footer-ic.jpg" alt="pet sitter toolbox" /></a></p>
<p>Related posts:<ol>
<li><a href='http://petsittingology.com/blog/are-pet-sitting-orgs-worth-the-money/' rel='bookmark' title='Are Pet Sitting Orgs Like PSI and NAPPS Worth The Money? [poll]'>Are Pet Sitting Orgs Like PSI and NAPPS Worth The Money? [poll]</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>24</slash:comments>
<enclosure url="http://petsittingology.com/audio/petsitter-certification.mp3" length="2549192" type="audio/mpeg" />
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		<title>Is This New Website A Big Threat To Pet Sitters? [Video]</title>
		<link>http://petsittingology.com/blog/is-this-new-website-a-big-threat-to-pet-sitters-video/</link>
		<comments>http://petsittingology.com/blog/is-this-new-website-a-big-threat-to-pet-sitters-video/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 14:54:29 +0000</pubDate>
		<dc:creator>Joshua Cary</dc:creator>
				<category><![CDATA[Marketing Tips for Pet Sitters]]></category>
		<category><![CDATA[Pet Sitting Business Success]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://petsittingology.com/blog/?p=2307</guid>
		<description><![CDATA[I was enjoying my morning coffee earlier, as usual, reading through the Google News headlines to see what the day had in store. One of my custom news sections has all pet sitting industry headlines and stories, and one in particular caught my attention. It was an article from the Los Angeles Times spotlighting the [...]<p><a href="http://petsittingology.com/blog/pet-sitter-independent-contractor-tool-box/" style="text-decoration:none;"><img src="http://petsittingology.com/fx/rss-footer-ic.jpg" alt="pet sitter toolbox" /></a></p>

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<li><a href='http://petsittingology.com/blog/top-3-methods-to-paying-your-pet-sitters/' rel='bookmark' title='The Top 3 Methods to Paying Your Pet Sitters [Video]'>The Top 3 Methods to Paying Your Pet Sitters [Video]</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>I was enjoying my morning coffee earlier, as usual, reading through the Google News headlines to see what the day had in store.</p>
<p>One of my custom news sections has all pet sitting industry headlines and stories, and one in particular caught my attention.</p>
<p>It was an article from the Los Angeles Times spotlighting the new start-up, DogVacay.com.</p>
<p>One thing from the article in particular ruffled my feathers and prompted me to make this quick video.</p>
<p>Make sure to watch at minute 1:53 in the video to see exactly what got me going &#8211; and tell me if you don&#8217;t agree with my stand.<br />
<span id="more-2307"></span><br />
<iframe width="600" height="437" src="http://www.youtube.com/embed/STbtg2GTQRc?rel=0" frameborder="0" allowfullscreen></iframe></p>
<h3>Now It&#8217;s Your Turn&#8230;</h3>
<p>Also, discussing the site Dog Vacay in general, I&#8217;d like your thoughts on this:</p>
<p>1) Do you think sites like this are your new big competition?</p>
<p>2) Do you now have to start differentiating yourself from these sites, just like we work hard to separate ourselves from the kennel service or &#8216;kid next door&#8217;?</p>
<p>3) Do you currently offer in-home boarding?</p>
<p>4) If not, will you consider adding it?</p>
<p>What do you make of all this?</p>
<p>(Here is a link to <a href="http://www.latimes.com/business/technology/la-fi-tn-dog-vacay-20120301,0,1198080.story">the original Los Angeles Times article.</a>)</p>
<p>Leave your comments below, and as always, thanks for being part of our community.</p>
<p><a href="http://petsittingology.com/blog/pet-sitter-independent-contractor-tool-box/" style="text-decoration:none;"><img src="http://petsittingology.com/fx/rss-footer-ic.jpg" alt="pet sitter toolbox" /></a></p>
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<li><a href='http://petsittingology.com/blog/yahoo-tells-search-users-to-stay-away-from-pet-sitters-website-video/' rel='bookmark' title='Yahoo Tells Search Users to Stay Away from Pet Sitter&#8217;s Website [video]!'>Yahoo Tells Search Users to Stay Away from Pet Sitter&#8217;s Website [video]!</a></li>
<li><a href='http://petsittingology.com/blog/top-3-methods-to-paying-your-pet-sitters/' rel='bookmark' title='The Top 3 Methods to Paying Your Pet Sitters [Video]'>The Top 3 Methods to Paying Your Pet Sitters [Video]</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>28</slash:comments>
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		<item>
		<title>Another 8 Pet Sitting Websites That Connect With Visitors</title>
		<link>http://petsittingology.com/blog/8-pet-sitting-websites/</link>
		<comments>http://petsittingology.com/blog/8-pet-sitting-websites/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 20:19:14 +0000</pubDate>
		<dc:creator>Joshua Cary</dc:creator>
				<category><![CDATA[Marketing Tips for Pet Sitters]]></category>
		<category><![CDATA[Pet Sitting Business Success]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://petsittingology.com/blog/?p=2192</guid>
		<description><![CDATA[An acting teacher of mine once told us that it&#8217;s ok to steal, as long as you steal from the best. She was referring to stealing acting technique, and was by no means promoting blatant theft or copy, but rather making the point that if you are going to learn from others, you should learn [...]<p><a href="http://petsittingology.com/blog/pet-sitter-independent-contractor-tool-box/" style="text-decoration:none;"><img src="http://petsittingology.com/fx/rss-footer-ic.jpg" alt="pet sitter toolbox" /></a></p>

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<li><a href='http://petsittingology.com/blog/stop-confusing-and-start-helping/' rel='bookmark' title='The Simple Way To Stop Confusing Your Website Visitors and Start Helping Them'>The Simple Way To Stop Confusing Your Website Visitors and Start Helping Them</a></li>
<li><a href='http://petsittingology.com/blog/6-ways-to-turn-more-of-your-website-visitors-into-pet-sitting-clients/' rel='bookmark' title='6 Ways To Turn More Of Your Website Visitors Into Pet Sitting Clients'>6 Ways To Turn More Of Your Website Visitors Into Pet Sitting Clients</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><img src="http://petsittingology.com/blog/wp-content/uploads/2012/02/chain-link-300x231.jpg" alt="chain links" title="chain-link" width="300" height="231" class="alignright size-medium wp-image-2197" />An acting teacher of mine once told us that it&#8217;s ok to steal, as long as you steal from the best.</p>
<p>She was referring to stealing acting technique, and was by no means promoting blatant theft or copy, but rather making the point that if you are going to learn from others, you should learn from those doing it right.</p>
<p>The same can be said for most anything in life, including perfecting your pet sitting website.</p>
<p>We learn the most by observing, analyzing or understanding what others are currently doing that works.</p>
<p>Last year, I wrote an article called &#8220;<a href="http://petsittingology.com/blog/7-examples-of-pet-sitter-websites-that-perfectly-connect-with-visitors/">7 Examples of Pet Sitter Websites That Perfectly Connect With Visitors</a>&#8221; and the response was extremely positive.</p>
<p>So I decided another showcase was in order.<br />
<span id="more-2192"></span><br />
I now offer you the brand new book &#8220;<strong>8 Pet Sitting Websites That Connect With Visitors.</strong>&#8221;</p>
<p>Simply put, I scoured through many pet sitter websites to find the ones that have at least one specific element in place that is effective.</p>
<h3>What Do I Mean By &#8216;Effective?&#8217;</h3>
<p>It&#8217;s important to remember that your website has specific goals.  Most likely, your goal is to have as many visitors make contact with you so you can turn them into lifelong, happy clients.</p>
<p>If a visitor views your site and does not follow up and get in touch, your website is not as effective as it could be.</p>
<p>Certain specific elements need to be in place in order to motivate and inspire the pet owner to take action.</p>
<p>This does not happen by accident.</p>
<p>I spend most of my waking hours training pet sitters how to improve, perfect or enhance their pet sitting websites.</p>
<h3>Download the Book Here.</h3>
<p><a href="http://www.facebook.com/petsittingology?sk=app_4949752878"><img src="http://petsittingology.com/blog/wp-content/uploads/2012/02/8-websites-ecover.jpg" alt="8 pet sitter websites book" title="8-websites-ecover" width="225" height="259" class="alignleft size-full wp-image-2199" style="border:none;" /></a>The &#8217;8 Pet Sitting Websites&#8230;&#8217; PDF can be <a href="https://www.facebook.com/petsittingology?sk=app_4949752878">downloaded directly from my PetSittingOlogy Facebook Page</a>.</p>
<p>You will learn about the 8 different websites and the one thing each achieves perfectly.  I also include a takeaway for each so you know exactly how you can utilize the same concept on your own website.</p>
<p>Remember, the idea is not to blatantly steal or copy someone elses work, but rather to learn from their success and discover how you can use it yourself and make it your own.</p>
<p>I look forward to your questions, comments and watching your website thrive.</p>
<p><em>Image Credit: <a href="http://www.flickr.com/photos/49889874@N05/">marc falardeau</a></em></p>
<p><a href="http://petsittingology.com/blog/pet-sitter-independent-contractor-tool-box/" style="text-decoration:none;"><img src="http://petsittingology.com/fx/rss-footer-ic.jpg" alt="pet sitter toolbox" /></a></p>
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<li><a href='http://petsittingology.com/blog/stop-confusing-and-start-helping/' rel='bookmark' title='The Simple Way To Stop Confusing Your Website Visitors and Start Helping Them'>The Simple Way To Stop Confusing Your Website Visitors and Start Helping Them</a></li>
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</ol></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>6 Things Football Teaches Us About Pet Sitting</title>
		<link>http://petsittingology.com/blog/6-things-football-teaches-us-about-pet-sitting/</link>
		<comments>http://petsittingology.com/blog/6-things-football-teaches-us-about-pet-sitting/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 15:14:35 +0000</pubDate>
		<dc:creator>Joshua Cary</dc:creator>
				<category><![CDATA[Focus On Your Clients]]></category>
		<category><![CDATA[Marketing Tips for Pet Sitters]]></category>
		<category><![CDATA[Pet Sitting Business Success]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://petsittingology.com/blog/?p=2135</guid>
		<description><![CDATA[After a magnificent win by my favorite football team, the NY Giants, to win Super Bowl XLVI, it only seems fitting to discuss how many of the strategies and qualities it takes to win games can also be applied to success in your pet sitting business. Vince Lombardi is one of the (if not the) [...]<p><a href="http://petsittingology.com/blog/pet-sitter-independent-contractor-tool-box/" style="text-decoration:none;"><img src="http://petsittingology.com/fx/rss-footer-ic.jpg" alt="pet sitter toolbox" /></a></p>

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</ol>]]></description>
			<content:encoded><![CDATA[<p><img src="http://petsittingology.com/blog/wp-content/uploads/2012/02/football-petsitting.jpg" alt="football on the field" title="football-petsitting" width="300" height="201" class="alignright size-full wp-image-2136" />After a magnificent win by my favorite football team, the NY Giants, to win Super Bowl XLVI, it only seems fitting to discuss how many of the strategies and qualities it takes to win games can also be applied to success in your pet sitting business.</p>
<p>Vince Lombardi is one of the (if not the) most respected and admired coaches in football.</p>
<p>In fact, it is the Lombardi trophy that is awarded to the winner of each Super Bowl, so the guy must have been pretty special to the game.</p>
<p>Lombardi is known for his motivational speeches and after reviewing some of his famous quotes, it becomes more evident how he was talking about much more than simply football.<br />
<span id="more-2135"></span></p>
<h3>6 Ways Winning Football Games Can Help Your Pet Sitting Business</h3>
<p>Here are 6 qualities Lombardi felt important to the game and a quote related to each quality.</p>
<h3>SACRIFICE</h3>
<p><strong>&#8220;To achieve success, whatever the job we have, we must pay a price.&#8221;</strong></p>
<p>As pet sitting business owners, there is always a price to pay for success.  Many sitters have left a corporate world behind that, perhaps, was providing a steady pay check.</p>
<p>The sacrifice in that situation was financial stability in exchange for the opportunity to live a happier life.</p>
<p>Being a business owner or entrepreneur is never easy.  Pet sitters must also sacrifice being available on major holidays since those are often our most profitable days.</p>
<p>What sacrifices have you made in order to pursue your dream as a pet sitting business owner?</p>
<h3>BELIEF</h3>
<p><strong>&#8220;Confidence is contagious and so is lack of confidence, and a customer will recognize both.</strong></p>
<p>This is one of the best kept secrets when it comes to succeeding in business, in general.</p>
<p>When a potential client calls, your biggest job is to instill a ton of confidence that you are the perfect one for the job.</p>
<p>The fact that she initially made contact suggests that she wants to get to know you better.  She wants absolutely nothing more than to have you ease all of her fears and be her saving grace.</p>
<p>Learn how to speak confidently during the initial phone call.  Learn how to lead the conversation by asking the potential client the right questions.</p>
<p>Learn how to be confident in your knowledge and ability so you can turn more potential clients into lifelong happy clients.</p>
<p>How confident are you when you speak to first time callers?</p>
<h3>COMMITMENT</h3>
<p><strong>&#8220;The quality of a person&#8217;s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor.&#8221;</strong></p>
<p>Choosing the path of pet sitter is never easy.</p>
<p>There are no tests to pass, or applications to fill out.  You can simply wake up one morning and declare yourself a pet sitter.</p>
<p>The only difference between someone simply calling themselves a pet sitter and someone choosing to pursue life as a professional pet sitter will be their commitment to the business.</p>
<p>In order to succeed in business, you must constantly be learning.  You must participate in your industry.  You must read to understand the nature of business and the nature of a sale.</p>
<p>You must consisitently grow as a person.</p>
<p>How committed every day are you in your pet sitting business?</p>
<h3>LEADERDSHIP</h3>
<p><strong>&#8220;Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is worthwhile.&#8221;</strong></p>
<p>Whether you realize it or not, you are &#8211; and must remain &#8211; a leader.</p>
<p>You are the leader of your pet sitting business whether you are working solo or have a team along side.</p>
<p>Every pet owner looking to hire wants nothing more than for you to lead.  She wants you to lead the conversation.  She wants you to lead meet-n-greet.</p>
<p>This shows a great deal of confidence (see above) and puts the potential client at ease.  The minute you allow a potential client to lead the way is the minute you lose control of your business.</p>
<p>Remember that you are selling yourself.  You are not selling pet sitting services.</p>
<p>Anyone can watch a pet.  But not anyone can watch a pet while recognizing emergencies, keeping the client&#8217;s valuables safe and taking appropriate action every step of the way.</p>
<p>Your potential client wants to trust that you are the perfect person for the job.</p>
<p>How comfortable are you in the leadership role?</p>
<h3>DESIRE</h3>
<p><strong>&#8220;The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather in a lack of will.&#8221;</strong></p>
<p>If I asked you how badly you want to succeed as a pet sitting business owner, how would you respond?</p>
<p>Sure, you&#8217;d say something along the lines of &#8220;I want to succeed desperately.&#8221;  But have you ever asked yourself WHY you want to succeed?</p>
<p>Why do you get up every day and pursue the life of a pet sitter?  The more clarity you can answer this question with, the more focused you will become.</p>
<p>Yes, you want to be successful.  But there is more to success than &#8216;want.&#8217;  You must get up everyday and dedicate your life to growth, knowledge, learning and training.</p>
<p>You must follow (or create) that burning fire for success in your being.</p>
<p>What are you driven by each day to keep pushing ahead?</p>
<h3>WINNING</h3>
<p><strong>&#8220;Some of us will do our jobs well and some will not, but we will be judged by only one thing &#8211; the result.&#8221;</strong></p>
<p>The result, or ultimate pay off, of our labor of love may not come for some time.  Successful businesses take a calculated plan to get that way.</p>
<p>Nothing happens overnight and nothing happens by accident.</p>
<p>Let it be known that no matter what happens in your future, you are already winning!</p>
<p>The fact that you have chosen to pursue a career in the pet sitting industry and have taken action is a massive win.</p>
<p>Your only job now is to continue on this path by having a goal in mind, putting a plan in place, and following it to completion.</p>
<p>Where are you right now on your pursuit to your own Lombardi Trophy?</p>
<p>What do you need to accomplish next to keep moving in the right direction?</p>
<h3>Now It&#8217;s Your Turn.</h3>
<p>The six quotes above each left you with a question to answer.  Take a moment to go back and read through the Lombardi quotes.</p>
<p>In the comments below, leave your answer to the quote/question that hit home the most.</p>
<p><em>Image Credit: <a href="http://www.flickr.com/photos/perspective/">ElvertBarnes</a></em></p>
<p><a href="http://petsittingology.com/blog/pet-sitter-independent-contractor-tool-box/" style="text-decoration:none;"><img src="http://petsittingology.com/fx/rss-footer-ic.jpg" alt="pet sitter toolbox" /></a></p>
<p>Related posts:<ol>
<li><a href='http://petsittingology.com/blog/how-is-your-pet-sitting-business-like-baking-a-chocolate-cake/' rel='bookmark' title='How Is Your Pet Sitting Business Like Baking A Chocolate Cake?'>How Is Your Pet Sitting Business Like Baking A Chocolate Cake?</a></li>
<li><a href='http://petsittingology.com/blog/stop-confusing-and-start-helping/' rel='bookmark' title='The Simple Way To Stop Confusing Your Website Visitors and Start Helping Them'>The Simple Way To Stop Confusing Your Website Visitors and Start Helping Them</a></li>
<li><a href='http://petsittingology.com/blog/how-to-never-lose-to-the-kid-next-door/' rel='bookmark' title='How To Never Lose Again To The Kid Next Door When It Comes To Price'>How To Never Lose Again To The Kid Next Door When It Comes To Price</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>Can This Sleep Aid Also Work For Pets?</title>
		<link>http://petsittingology.com/blog/can-this-sleep-aid-also-work-for-pets/</link>
		<comments>http://petsittingology.com/blog/can-this-sleep-aid-also-work-for-pets/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 22:34:49 +0000</pubDate>
		<dc:creator>Joshua Cary</dc:creator>
				<category><![CDATA[Focus On Your Clients]]></category>
		<category><![CDATA[Pet Sitting Business Success]]></category>

		<guid isPermaLink="false">http://petsittingology.com/blog/?p=2124</guid>
		<description><![CDATA[Who knew that one of the best sleep aid tools I have found for myself might also be incredible useful for pets? Allow me to explain&#8230; I&#8217;m not sure exactly how this came to be, but for many years now I find in near impossible to fall asleep in complete silence. I use and require [...]<p><a href="http://petsittingology.com/blog/pet-sitter-independent-contractor-tool-box/" style="text-decoration:none;"><img src="http://petsittingology.com/fx/rss-footer-ic.jpg" alt="pet sitter toolbox" /></a></p>

Related posts:<ol>
<li><a href='http://petsittingology.com/blog/are-pets-valuable/' rel='bookmark' title='Are Pets Not As Valuable As We Think? (And 2 Solid New Service Ideas to Offer Your Clients)'>Are Pets Not As Valuable As We Think? (And 2 Solid New Service Ideas to Offer Your Clients)</a></li>
<li><a href='http://petsittingology.com/blog/are-you-treating-your-pet-sitting-clients-as-wonderfully-as-their-pets/' rel='bookmark' title='Are You Treating Your Pet Sitting Clients As Wonderfully As Their Pets?'>Are You Treating Your Pet Sitting Clients As Wonderfully As Their Pets?</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><img src="http://petsittingology.com/blog/wp-content/uploads/2012/02/cat-nap.jpg" alt="cat nap" title="cat-nap" width="300" height="200" class="alignright size-full wp-image-2125" />Who knew that one of the best sleep aid tools I have found for myself might also be incredible useful for pets?</p>
<p>Allow me to explain&#8230;</p>
<p>I&#8217;m not sure exactly how this came to be, but for many years now I find in near impossible to fall asleep in complete silence.</p>
<p>I use and require the aid of a white noise maker.</p>
<p>I&#8217;ve heard some like those machines that make the sound of the ocean, a rainstorm or the jungle.</p>
<p>Personally, I prefer simple white noise (practically like static sound).</p>
<p>Since I don&#8217;t have my white noise maker anymore, I went online to see what solutions I could find and wouldn&#8217;t you know there are entire websites dedicated to creating a variety of white noise directly from your computer.<br />
<span id="more-2124"></span><br />
The best one I found (and currently use to fall asleep) is <a href="http://www.simplynoise.com/">SimplyNoise</a>.</p>
<h3>Is White Noise Good For Pets?</h3>
<p>I then did a bit of research and discovered that white noise can be extremely beneficial to our pets, too.</p>
<p>Think how the use of this can help drown out the noise of a thunderstorm to a fearful pooch.</p>
<p>Or how a dog that likes to bark at cars passing or other outside distraction can relax by not even hearing it.</p>
<h3>So, now it&#8217;s your turn.</h3>
<p>What do you think?  Do you know of any specific ways you might be able to offer this tool (solution) to your clients&#8217; pets.</p>
<p>Are you currently leaving the TV or radio on as a way to achieve a similar result?</p>
<p>Leave a comment for the community below.</p>
<p><em>Image Courtesy of <a href="http://www.flickr.com/photos/dominiqs/331702231/">Flickr&#8217;s dominiqs&#8217;</a></em></p>
<p><a href="http://petsittingology.com/blog/pet-sitter-independent-contractor-tool-box/" style="text-decoration:none;"><img src="http://petsittingology.com/fx/rss-footer-ic.jpg" alt="pet sitter toolbox" /></a></p>
<p>Related posts:<ol>
<li><a href='http://petsittingology.com/blog/are-pets-valuable/' rel='bookmark' title='Are Pets Not As Valuable As We Think? (And 2 Solid New Service Ideas to Offer Your Clients)'>Are Pets Not As Valuable As We Think? (And 2 Solid New Service Ideas to Offer Your Clients)</a></li>
<li><a href='http://petsittingology.com/blog/are-you-treating-your-pet-sitting-clients-as-wonderfully-as-their-pets/' rel='bookmark' title='Are You Treating Your Pet Sitting Clients As Wonderfully As Their Pets?'>Are You Treating Your Pet Sitting Clients As Wonderfully As Their Pets?</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>Top 12 Tips for Your Pet Sitting Website in 2012</title>
		<link>http://petsittingology.com/blog/top-12-tips-for-your-pet-sitting-website-in-2012/</link>
		<comments>http://petsittingology.com/blog/top-12-tips-for-your-pet-sitting-website-in-2012/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 19:40:34 +0000</pubDate>
		<dc:creator>Joshua Cary</dc:creator>
				<category><![CDATA[Marketing Tips for Pet Sitters]]></category>
		<category><![CDATA[Pet Sitting Business Success]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://petsittingology.com/blog/?p=2110</guid>
		<description><![CDATA[Have you made any New Year&#8217;s resolutions in regards to your pet sitting business? Have you decided to gain a certain number of new clients? Or make this the year you hire pet sitters to join your team? No matter what your focus going forward, you will always need to keep your website in tip [...]<p><a href="http://petsittingology.com/blog/pet-sitter-independent-contractor-tool-box/" style="text-decoration:none;"><img src="http://petsittingology.com/fx/rss-footer-ic.jpg" alt="pet sitter toolbox" /></a></p>

Related posts:<ol>
<li><a href='http://petsittingology.com/blog/stop-confusing-and-start-helping/' rel='bookmark' title='The Simple Way To Stop Confusing Your Website Visitors and Start Helping Them'>The Simple Way To Stop Confusing Your Website Visitors and Start Helping Them</a></li>
<li><a href='http://petsittingology.com/blog/heres-why-this-pet-sitting-website-gets-lots-of-clients/' rel='bookmark' title='Here&#8217;s Why This Pet Sitting Website Gets Lots of Clients'>Here&#8217;s Why This Pet Sitting Website Gets Lots of Clients</a></li>
<li><a href='http://petsittingology.com/blog/10-elements-pet-sitting-website/' rel='bookmark' title='10 Elements On Your Pet Sitting Website That Will Bring In More Clients'>10 Elements On Your Pet Sitting Website That Will Bring In More Clients</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/inafrenzy/"><img src="http://petsittingology.com/blog/wp-content/uploads/2012/01/website-tips1.jpg" alt="website tips" title="website-tips" width="300" height="430" class="alignright size-full wp-image-2116" /></a>Have you made any New Year&#8217;s resolutions in regards to your pet sitting business?</p>
<p>Have you decided to gain a certain number of new clients?  Or make this the year you hire pet sitters to join your team?</p>
<p>No matter what your focus going forward, you will always need to keep your website in tip top shape.</p>
<p>One of my biggest passions has always been helping pet sitters grow by improving business skills and improving your website presence.</p>
<p>Here are my Top 12 tips for getting your website in great shape in 2012.<br />
<span id="more-2110"></span></p>
<h3>1: Title Tag</h3>
<p>This is possibly the most important element when it comes to SEO and landing in Google for your chosen search terms.  Make sure each of your pages has a different title tag geared towards what you want that specific page to rank for.  Place your important keywords near the beginning of your title tag, and the less important terms near the end.  Use approximately 70 characters max.</p>
<p>Example of a good title tag:<br />
<code>&lt;title&gt;New York City Pet Sitting | Dog Boarding | Cat Sitting | Dog Walking | by Alitia's Animals &lt;/title&gt;</code></p>
<h3>2: Phone Number</h3>
<p>Make sure your contact phone number is listed at least once on the page (twice is good, too).  Once at the top, once at the bottom.  Make sure it is prominent and visible.</p>
<h3>3: State your State</h3>
<p>Do not take for granted that your visitors (or Google) know in which State you provide service.  Columbus, for example, can be in Ohio, Georgia or Texas. Spell out the name of your state in at least one location on your site.</p>
<h3>4: Use Your Business Email Address</h3>
<p>If you are listing an email address on your website, why not list your domain name business address instead of a free one like hotmail, comcast, verizon, or even gmail?  If you are using your own domain name, you are able to set up an email account that forwards to your current one (IE. info@my-pet-biz.com)</p>
<h3>5: Show a Picture</h3>
<p>People connect with people, not with websites.  And since we are in the service industry, your visitors want to see you before they feel comfortable getting in touch.  And they especially want to see you before they invite you over for the meet-n-greet.  Do not hide behind your website with no picture of yourself.  Help build the bond and trust during their first visit to your website by adding a nice image of you (with or without a pet).</p>
<h3>6: Contact Form</h3>
<p>Place a contact form in the sidebar of every page to increase the number of visitors who will get in touch with you.  This makes it so easy for them to get the ball rolling.  And that&#8217;s exactly what we want every single visitor to do.</p>
<h3>7: Google Analytics</h3>
<p>In order to know how effective your current website is, you need a way to track and view visitor activity.  The free Google Analytics will give you plenty of insight to your website visitors and will paint the entire picture.  You&#8217;ll see how many visits per day, how long each visitor remains on your site, what keywords they typed in to find your site, and much more.</p>
<h3>8: Use Testimonials</h3>
<p>Potential clients want to know that other pet owners have placed their trust in you before.  Include a page of reviews and testimonials for your visitors to read.</p>
<h3>9: Add a Call to Action</h3>
<p>A call to action is simply an action that you instruct your visitor to take.  For example, &#8220;Call us now&#8221; &#8220;Email us to get the ball rolling&#8221; and &#8220;Fill out this form to begin the quick process&#8221; are examples of good calls to action.  Place one near the bottom of every page on your website so your visitors will always know what to do next.</p>
<h3>10: Take nothing for granted</h3>
<p>Do not assume that everything is clearly stated on your pages.  Spell everything out.  Remember that more often than not, your visitor is just learning about the pet sitting option for the first time.  Create your content with that in mind.  You and I know how it works and what the process is, but your visitors have no idea.  Plus, Google will value your page more with more helpful content on it.</p>
<h3>11: Include Affiliation Logos</h3>
<p>Proudly displaying the fact that you are a member of a professional pet sitting association, or that you are trained in pet CPR and first aid, adds a level of trust that your visitor will be pleased to discover. Always remember to link the image to the website so your visitor can get the full picture.</p>
<h3>12: Add Video</h3>
<p>If you haven&#8217;t yet noticed, video is everywhere.  And it is only going to become more and more popular.  Jump on that band wagon now and start including video on your website.  It&#8217;s easier than ever to record a short clip from your phone and upload to Youtube (then to your website).  Record your entrance to your favorite client&#8217;s house to show how wonderfully excited and happy the pup is at your arrival.</p>
<p>Also, don&#8217;t be afraid to add funny, entertaining, and interesting animal-related videos from Youtube on your website.  Your visitors will enjoy all of it.</p>
<h2>Wrapping It Up</h2>
<p>Improving your pet sitting business through your website is an ongoing process.  It is something I have focused on from the very beginning in my own pet sitting business and is what&#8217;s responsible for turning Alitia&#8217;s Animals into a six figure company.</p>
<p>These 12 rules are identical to what I focus on everyday.  If you follow these, you will see improvement.</p>
<h3>Want Much of This Work Done For You?</h3>
<p>You may already have heard that <a href="http://www.lauraroeder.com/">Laura Roeder</a> and I are about to launch the perfect website for pet sitters.</p>
<p>In fact, what we have created is a WordPress-powered theme (template) for pet sitters to use that already has all the elements in place for you.  No guessing, no difficulty, no stress.</p>
<p>Plus, you get to make all the edits, additions and adjustments anytime you want.  (You do not have to rely on a web designer to make each little change for you.)</p>
<p>We give you the tools, education and ongoing training you need to master your powerful, successful pet sitting website.</p>
<p>And the best part?  <strong>We need more pet sitters to jump in and give us feedback on what we have so far.</strong></p>
<p>A small handful of pet sitters are already on board, and we are now looking for 12 more.</p>
<p>If you want the opportunity to help us test drive this system, <a href="https://docs.google.com/spreadsheet/viewform?hl=en_US&#038;pli=1&#038;formkey=dFRrLU00Q0dQMndhaUNCQ2ZnbGZDY2c6MQ#gid=0" target="_new">please fill out this brief survey</a> (some of you may have already filled it out).</p>
<p>In a few days we will hand select a dozen pet sitters to get in on this WordPress-powered setup.  We think you&#8217;ll be quite excited at what we have in store for you!</p>
<p>Let&#8217;s work together to make 2012 the best year yet.</p>
<p><a href="http://petsittingology.com/blog/pet-sitter-independent-contractor-tool-box/" style="text-decoration:none;"><img src="http://petsittingology.com/fx/rss-footer-ic.jpg" alt="pet sitter toolbox" /></a></p>
<p>Related posts:<ol>
<li><a href='http://petsittingology.com/blog/stop-confusing-and-start-helping/' rel='bookmark' title='The Simple Way To Stop Confusing Your Website Visitors and Start Helping Them'>The Simple Way To Stop Confusing Your Website Visitors and Start Helping Them</a></li>
<li><a href='http://petsittingology.com/blog/heres-why-this-pet-sitting-website-gets-lots-of-clients/' rel='bookmark' title='Here&#8217;s Why This Pet Sitting Website Gets Lots of Clients'>Here&#8217;s Why This Pet Sitting Website Gets Lots of Clients</a></li>
<li><a href='http://petsittingology.com/blog/10-elements-pet-sitting-website/' rel='bookmark' title='10 Elements On Your Pet Sitting Website That Will Bring In More Clients'>10 Elements On Your Pet Sitting Website That Will Bring In More Clients</a></li>
</ol></p>]]></content:encoded>
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		<title>R.I.P. Willy &#8211; Best Beagle Ever.</title>
		<link>http://petsittingology.com/blog/rip-willy-best-beagle-ever/</link>
		<comments>http://petsittingology.com/blog/rip-willy-best-beagle-ever/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 19:09:19 +0000</pubDate>
		<dc:creator>Joshua Cary</dc:creator>
				<category><![CDATA[Pet Sitting Business Success]]></category>

		<guid isPermaLink="false">http://petsittingology.com/blog/?p=2097</guid>
		<description><![CDATA[On Saturday, December 10, 2011, Willy the Beagle crossed over Rainbow Bridge and returned to play in Heaven. He was 14 years young and remained comfortable, happy and loved until the very end. I owe my relationship with Willy to the pet sitting industry. Willy entered my life as a pet sitting client while living [...]<p><a href="http://petsittingology.com/blog/pet-sitter-independent-contractor-tool-box/" style="text-decoration:none;"><img src="http://petsittingology.com/fx/rss-footer-ic.jpg" alt="pet sitter toolbox" /></a></p>

No related posts.]]></description>
			<content:encoded><![CDATA[<p><img src="http://petsittingology.com/blog/wp-content/uploads/2011/12/willy-love.jpg" alt="Willy. Best Beagle Ever." title="willy-love" width="400" height="300" class="alignright size-full wp-image-2098" />On Saturday, December 10, 2011, Willy the Beagle crossed over Rainbow Bridge and returned to play in Heaven.  He was 14 years young and remained comfortable, happy and loved until the very end.</p>
<p>I owe my relationship with Willy to the pet sitting industry.</p>
<p>Willy entered my life as a pet sitting client while living in New York City.  Alitia and I watched and cared for Willy on multiple occasions when his owner would travel for business.</p>
<p>One day, that business travel extended a bit further.  We received a call from Willy&#8217;s owner asking if we knew anyone who could adopt Willy since business was transferring him out of the Country.</p>
<p>After a brief conversation together, we agreed Willy would be a welcome addition to our other two dogs.<br />
<span id="more-2097"></span></p>
<h3>Welcome Willy!</h3>
<p>I quickly fell in love with Willy and his unique personality.</p>
<p>Some would refer to Willy as eccentric, quirky, odd, or just plain weird, and couldn&#8217;t relate to or understand him.  But not me.  I was all for his wonderful quirks.</p>
<p>Willy spent a few years with us in New York, then made the 1800-mile cross country road trip with us to San Antonio, Texas, and it was here he was able to experience green grass for the first time.</p>
<p>He used our fenced in back yard as his personal play pen.  He would bask in the warm sun, discover new smells and even chase the occasional rabbit.</p>
<p>It wasn&#8217;t too long before I found out that Willy does not bark.  He howls.  On most of his journeys in the back yard, he would apparently be on the trail of some game animal.</p>
<p>He would alert us inside with his beautiful howl that he has (as we interpreted it) &#8216;found a duck!  I found a duck! OMG! I found a duck!&#8217;</p>
<p>We were even treated one time to a half-eaten bird that Willy graciously delivered back to us inside.</p>
<p>That&#8217;s a dog being a dog.</p>
<h3>Wonderful Willy</h3>
<p>Over time, the bond between Willy and me grew stronger.  We had our morning routine down.  We would keep each other company in the kitchen while I prepared my morning breakfast and coffee.</p>
<p>Then as I made my way upstairs to my home office, Willy would follow and relax on the love seat that simply became his.  I loved looking up from my desk and knowing Willy was there as my perfect business partner in crime.</p>
<p>I made a promise to Willy before he passed that he will never be forgotten.  I thanked him for his amazing companionship, and hand fed him some waffles and bacon.</p>
<p>I imagine Willy is now howling up a storm, playing with all the ducks and rabbits in harmony, before calling it a day and retreating to his favorite love seat.</p>
<p>Here&#8217;s to the best beagle ever.</p>
<p><a href="https://plus.google.com/photos/107301582789574245817/albums/5626325340101022481" target="new">(View All his Photos in my Google Photo Album here &#8211; opens in new window.)</a></p>
<p><img src="http://petsittingology.com/blog/wp-content/uploads/2011/12/willy-02.jpg" alt="" title="willy-02" width="276" height="207" class="aligncenter size-full wp-image-2102" /><br />
<img src="http://petsittingology.com/blog/wp-content/uploads/2011/12/willy-01-300x225.jpg" alt="" title="willy-01" width="300" height="225" class="aligncenter size-medium wp-image-2103" /></p>
<p><a href="http://petsittingology.com/blog/pet-sitter-independent-contractor-tool-box/" style="text-decoration:none;"><img src="http://petsittingology.com/fx/rss-footer-ic.jpg" alt="pet sitter toolbox" /></a></p>
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