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Workshop Training: How To Fill Your Pet Business with Your Ideal Clients Every Time

heart as a flame

What if you could easily give your potential clients exactly what they were hoping to discover on your website even before they arrived?

Here’s what I mean… I love magic. I’m a big fan of all kinds of card tricks.

You know those card tricks where you “pick a card, pick any card” and after a bit of story from the magician, your card amazingly appears in the most least expected of places?

Obviously, we are not dealing with any supernatural work at play. We are dealing with a person (the magician) who used years of practice and technique to give you the exact end result you were looking for (your card appearing).

It was rehearsed and deliberate.
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How Putting Up $38,000 For This Year’s Conference Scares the ‘Bejesus’ Out Of Me

scary ghost cookiesBack in 2012, I had the opportunity to head to Vegas for a much needed break.

While I’m never one to “turn off” completely, I knew that I’d love to be able to make some good ‘business’ use of my time away.

One idea lead to another, and within just 2 months, I put together what became the 1st Annual PetSittingLIVE conference.

It was over 2 full days, featured 8 speakers (including our good friend, Marcus Sheridan) and had 12 pet sitters over-joyed they showed up.

It was a success on every level. And like a drug, I was ready for more!

Since there were no formal sponsors at that event, the majority of the finances came out of my pocket.
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How to Build Your Pet Business Fast

pottery takes time

Anything you create that’s worth creating takes time.

Which is more accurate when it comes to building, starting, and running a successful pet sitting business?

Slow and steady wins the race. Or…

The Fast and furious.

I received an email recently from someone who wants to start their own pet business, and asked “How can I build a pet business fast?

Certainly, I can assist with many of the moving parts needed to get your business up and running.

What I’m not certain about is the “fast” part.

In fact, on this very website, you can make your way through my Start A Pet Sitting Business course that is designed to take about 45 days to complete.

Sure, you can always do things quicker, as your time, energy, and schedule permits, but we’ll touch more on that in a second.
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10 Things Nobody Ever Tells You About Running a Pet Sitting or Dog Walking Business

frog in a tree

Do you love surprise parties?

I know some people who secretly wish that every year someone would throw them a surprise birthday party. And I know others who need to know everything up front and dislike any sort of surprise (including one that results in a party!).

Life is full of surprises. Personally, I enjoy navigating through life with a sense of wonder and enjoyment.

Business, however, is a different story. A successful business person will do a certain amount of research and preparation before investing their time, energy, and finances into any venture.

Starting a pet sitting business is no different.

Whether you are thinking about becoming a working, professional pet sitter, or are a seasoned pro, knowing what the road ahead looks like will keep you sane and successful.
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Will Your Pet Sitting Clients Understand That You Are Taking Time Off To Attend A Conference For Pet Sitters?

pet sitting angry client

Do your clients get angry if and when you take time off?

So, you’re a hard-working professional pet sitter working 24/7, 365.

You’ve known for quite some time that a break (dare I call it a ‘vacation’?) would be amazing, but it’s far from possible, right?

You want to get away for even a short time, enjoy that much needed break, learn a thing or two, network with other professional pet sitters, and finally meet face to face those who you’ve known online for years.

(Not to mention, relaxing by a pool, soaking up some sun, and sipping on your favorite cocktail…)

But there is just one issue…

Your clients are going to be so mad at you for attending the PetSittingOlogy Live Event and Conference in Vegas, right?

Of course not. In fact, many attendees last year were in your exact shoes and they have actually seen their business GROW.

Are you worried that your clients are going to be mad at you if you come to the conference?

Are you worried that they will replace you with another pet sitter?  Do you feel guilty?  Responsible?
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Hiring Staff for Your Pet Sitting Business? Why Background Checks Are a Must. [Video]

Law Books

If you hire pet sitters for your team, background checks are a must. See why and how it all works.

When you reach a certain point in your pet sitting business, you may find that bringing on pet sitters to join your team is a logical next move.

With that wonderful decision comes plenty of more wonderful responsibilities – all resting on your shoulders as business owner.

The very last thing you need happening is hiring the wrong person.

Aside from wasting your valuable time that you can’t afford to lose in the first place, hiring the wrong pet sitter for your team can get you in all sorts of legal battles.

This is one small reason it’s vital you do your due diligence at the start by legally performing a background check on all of your applicants.

You’ll sleep soundly at night, and your clients (and potential clients) will love you for it.

Thankfully we have Jason Waggoner on our side.
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How to Create the Perfect About Us Page to Gain More Happy Clients [Audio Broadcast]

about us photo

Discover exactly why your About Us page is one of the most important pages on your website.

You already know how important your entire website is in regards to your overall marketing efforts, right?

You also know I spend plenty of time teaching you about blog posts, articles, landing in Google, optimizing your web pages and more.

But how often do we speak about the importance of your About Us page? (Listen to the complete audio broadcast on this page.)

Did you realize that your About Us page is in fact one of the most important pages on your entire website?

Why is that? It’s one of the few places your website users can connect with and learn about YOU!

(You know, the person they will hire.)

This word is worth repeating: Connection. As with most anything we do in life, we are drawn to the people most like ourselves.

Whether it’s in a business partnership, friendship, or romantic relationship, we seek others similar to ourselves.
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Is Your Pet Sitting Business Ever Successful “Enough”? How The Pet Sitters Conference Is Beneficial To Both New Pet Sitters And Established Companies

a cup overflowing

Can you ever have too much success in your life? Is there ever a tipping point?

How do you define success?  Can you ever be successful enough?

Most of us have (or should have) goals for our business.  When we reach those goals, we consider ourselves successful and then make new goals, reach them…make new ones…it’s a never ending cycle as you and your business change, develop and grow throughout the years.

What are your business goals?  Have you reached ALL of them?  Are you comfortable with where your business is at and want to stay status quo?  Is that a good idea?  Is it even possible?

Success is the progressive realization of a worthy goal or ideal. —Earl Nightingale (read more of Earl Nightingale quotes here.)

Along with defining your goals, you also need to define what “successful business” means to you and your company.  Maybe it is tied to how much money you make, maybe it is defined by positive client feedback, or how many new clients you get per month, or if you can go away on vacation and not worry about the business….everyone has a different definition of SUCCESS.
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Spend the Summer with Us: 2014 Calendar of Events for Pet Professionals

Calendar of Events this Summer

Spend the Summer with us! Each week, as listed below, you can join us live for a new powerful presentation designed to take your pet business in the direction you want it to go.

We’ve joined forces with some of our favorite people to deliver specific, actionable and tangible steps you can implement right away.

Whether it’s a focus on hiring for your pet business, finally getting your About Us page to convert visitors into clients, or understanding how to easily create the perfect content for your personality, it’s all here (and FREE*) for you!

NOTE: While each presentation is open to the entire industry and business community, Ryan Hanley’s Part 3 and Part 4 sessions are reserved for our Vegas Conference ticket holders.

Join us free each week and enjoy the sessions below to help your pet business grow!

Monday, June 16

Jeremiah Tolbert picture with Jeremiah Tolbert (Master Copywriter)

WHAT: How to Land More Clients with a Strong About Us Page
WHEN: 12noon EST / 9am PST
FORMAT: Teleseminar

Topics of Discussion:

• Writing a ‘more human’ About Us page gets more clients
• Why your About Us page is the most important page to get right
• How to make sure your personality comes through the page
• What tone should your page be so you do not turn off your ideal client
• The ideal length of your About Us page and what exactly to write

Replay Now Available: Click How to Create the Perfect About Us Page to Gain More Happy Clients [Audio Broadcast]

Press Play and Enjoy the Show!

Tuesday, June 24

Jason Waggoner of Acutraq Background Screening with Jason Waggoner (VP, Acutraq Background Screening)

WHAT: Background Checks – Where, How, and Why
WHEN: 12noon EST / 9am PST
FORMAT: Webinar presentation

Topics of Discussion:

• Your decision to hire
• Employee turnover and how you are affected
• Criminal Information Sources
• How to search for criminal history
• What to do if negative information is found

In this presentation you will be provided with an overview of the methods and guidelines for running background checks.

Replay Now Available: Click Hiring Staff for Your Pet Sitting Business? Why Background Checks Are a Must. [Video]

Press Play and Enjoy the Show!

Tuesday, July 8

Ryan Hanley with Ryan Hanley Part 1 of 4

WHAT: Part 1: How to Tell Your Story in a Crowded World and Connect with New Clients
WHEN: 12noon EST / 9am PST
FORMAT: Google Hangout presentation

Topics of Discussion:

The 3C’s of Storytelling: Company, Client, Community.

HubSpot knows that storytelling will be the biggest business skill you need over the next 5 years, and Ryan Hanley has broken down this skill for us into easy-to-understand and implement chunks.

This 4-part series will literally hand you the tools you need to connect with your clients and grow your business. Period.

Follow Ryan on Google+ Here.

Press Play and Enjoy the Replay!

Wednesday, July 16

Ronnie Bincer The Hangout Helper with Ronnie Bincer

WHAT: How to Use and Understand Google+ to Grow Your Pet Business
WHEN: 12noon EST / 9am PST
FORMAT: Google Hangout presentation

Topics of Discussion:

• I get it; Google+ can be intimidating. Learn the ‘correct’ way to approach it
• How to set up your profile and get started
• Your first 30 days out of the gate
• How to connect with the ‘influencers’ (powerful users) to grow your business
• Finally, feel comfortable and excited about Google+!

Follow Ronnie Bincer on Google+ Here.

Press Play and Enjoy the Replay!

Tuesday, July 22

Ryan Hanley with Ryan Hanley Part 2 of 4

WHAT: Part 2: How to Tell Your Story in a Crowded World and Connect with New Clients
WHEN: 12noon EST / 9am PST
FORMAT: Google Hangout presentation

Topics of Discussion:

The 3C’s of Storytelling: Company, Client, Community.

In part 2 of this series on Storytelling, Ryan Hanley reviews the points and digs deeper to give you the confidence to take this and run.

Follow Ryan on Google+ Here.

Press Play and Enjoy the Replay!

Thursday, July 31

Jerod Morris of CopyBlogger with Jerod Morris (Director of Content, Copyblogger Media)

WHAT: How to Succeed in Business…. and preview of conference topic!
WHEN: 2pm EST / 11am PST
FORMAT: Google Hangout presentation

Topics of Discussion:

Jerod Morris knows a thing or two about creating content, business marketing, and turning your visitors into clients.

As the Director of Content at Copyblogger Media, Jerod wears a few hats, including the host of the popular podcast, The Lede. Not only will Jerod be joining us in person as one of our featured speakers at the Vegas Confenerece, but he will be giving us an exclusive peak into what makes your ideal market take action.

We’ll also learn how Jerod’s own journey took him to the top as one of Copyblogger’s key players. This one is not to be missed.

Join Us for this Session!

Tuesday, August 5 – Exclusive Workshop for Conference Ticket Holders

Ryan Hanley with Ryan Hanley Part 3 of 4

WHAT: Part 3: How to Tell Your Story in a Crowded World and Connect with New Clients
WHEN: 12noon EST / 9am PST
FORMAT: Google Hangout presentation

Going off of what you learn about telling your story in Parts 1 and 2, this Workshop session will provide Conference ticket holders the chance to get direct feedback on their own pieces of content.

If you want in on this, register right now to attend the pet sitting conference this October in Las Vegas!

Follow Ryan on Google+ Here.

Join Us for this Session!

August 12

surprise guestSURPRISE Guest!

WHAT: Announcing Soon…
WHEN: Announcing Soon…
FORMAT: Announcing Soon…

Tuesday, August 19 – Exclusive Workshop for Conference Ticket Holders

Ryan Hanley with Ryan Hanley Part 4 of 4

WHAT: How to tell your story to connect with new clients (part 4)
WHEN: 12noon EST / 9am PST
FORMAT: Google Hangout presentation

Going off of what you learn about telling your story in Parts 1 and 2, this Workshop session will provide Conference ticket holders the chance to get direct feedback on their own pieces of content.

If you want in on this, register right now to attend the pet sitting conference this October in Las Vegas!

Follow Ryan on Google+ Here.

Join Us for this Session!

August 26

surprise guestSURPRISE Guest!

WHAT: Announcing Soon…
WHEN: Announcing Soon…
FORMAT: Announcing Soon…

Sign Up for the Events and Reserve Your FREE Spot!

Important: While attending each of these online presentations is free (except for Part 3 and Part 4 of Ryan Hanley’s presentation, which is reserved only for Vegas Conference attendees), you must sign up to each one individually.

To get notified as soon as each becomes open for sign up, simply leave a quick comment below and you’ll be kept in the loop.

Make sure to share this with your network and friends so they can benefit, too!

Make Your WordPress Website More Secure With This One Easy Change

secure your WordPress website

How much do you rely on your website to keep your business successful?

And what would happen if an evil person hacked into your pet sitting website and made it inaccessible?

You and I both view our websites as vital to the health of our business. Keeping it healthy and online is a requirement, at the bare minimum.

Having a WordPress-powered website is one of the smartest things you can do to help your business grow (for reasons I’ll spell out in another article).

But with any website, security is a daily responsibility. For those using my WordPress-powered SEO Template, you do not need to worry about security or the change spelled out in the video below.

We have several daily actions in place that keep your site, and the server, safe and secure.
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