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The Missing Piece To A Successful Pet Business (Become Part of Something Bigger Than Yourself)

PSO Vegas Group Conference Shot

Whether you believe in God, a Higher Power, or something else, our time here on Earth is miraculous. Many believe that each of us is “hardwired” for glory.

To appreciate that fully, it’s important to understand the full definition of GLORY in this regard, and how it can be directly applied to your life and the success of your pet care business.

The dictionary defines glory as “high renown or honor won by notable achievements.”

Aren’t you (consciously or subconsciously) working your hardest to achieve ‘high renown’?
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How This One Book Can Change The Course Of Your Pet Business

Marcus Sheridan signing copies of Youtility

Marcus Sheridan signs copies of Youtility for attendees at the 2013 PetSittingOlogy Conference!

About this time last year, a book came across my radar that has literally changed the way I run my business.

It had such a powerful and profound impact on me that I purchased 40 copies of the book to give away to our 2013 conference attendees.

The book is called Youtility, and it continues to be the guiding way I choose to operate.

Why?

First, look at the book’s tagline: “Why smart marketing is about help not hype”

Did you catch that? Help. Not hype.

Sadly, much of what we do as business owners tends to fall into the hype category more often than not.

Want an example of HYPE?
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How To Determine Your Most Popular Blog Post, Why It’s Important, and What to Do With This Insight

determine your most popular blog posts via Google Analytics

In life, when we do something that works, we tend to do more of that.

Your business actions should be no different. It’s vital to understand what actions you take in your business that work, and determine why they work.

Armed with that knowledge and insight, you will be ready to replicate it and do more of what works.

This article will focus on determining your most read blog articles so you can get more traffic to more of your posts.
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How To Effectively And Efficiently Network Your Pet Sitting Business – And Have Fun Doing It!

Network for your pet business

A Note from Joshua Cary: Here is another solid article written by our friend, Laura Capra (of Keep Me Company Pet Sitting). It’s on the topic of networking, and it’s a continued conversation from our recent video training session with Derek Coburn.

Make sure to also watch that session on Youtube here.

With that, take some time to really understand and implement this new way of approaching your networking efforts. We look forward to keeping the dialogue going in the comments.


You know that psychology word game where a person says a particular word and you have to say whatever first comes to your mind after you hear it?  What word do you think of when you hear “networking”?

  • Fear
  • Intimidating
  • Pointless
  • Boring
  • Strangers
  • Group

That’s what a lot of people say.  Derek Coburn even wrote a book entitled “Networking Is Not Working” because in the old school sense, it’s not.

For most people it is a waste of time, it’s cold calling, you might as well put 50+ of your business cards in the trash because you are going to get the same amount of business if you were to pass 50 cards out at a networking event.
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How To Keep Your Website Visitors Interested and Coming Back For More

Engage your audience

You know those certain people in your life that you can talk to forever?

Anytime you find yourself in dialogue with that person, you never run out of things to talk about, there are no awkward moments, and you feel connected, excited and rejuvenated.

That is the exact feeling you want each of your website visitors to experience.

But how do you make that happen when your job is to simply publish content on your site and hope for the best?

One way is to offer your users a variety of visual elements throughout your site pages for maximum connection.

Allow me to explain further.
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How To Make Great Looking Videos for Your Pet Business In No Time Flat

make yourself look great on video for pet sitters

It’s absolutely incredible how powerful the phones we carry around with us truly are.

The humorous part is that I bet using your phone as an actual phone is one of the least things you do with it!

Your phone is your lifeline, right?

It gives you one-click access to your to-do list, music, notebook, contacts, pictures, and immediate access to your social networks, and more.

As a pet business owner, you can practically manage your entire business from your phone.

Today’s post is going to show you how easy and valuable it is to shoot video from your phone, and make it work for your business.
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Life Is Short: How My Daughter Danica and Joel Osteen Keep My Business Thriving

Josh and Danica

You know that moment in your life when everything changes and absolutely nothing petty matters any longer?

The birth of my beautiful daughter, Danica, was that moment for me.

My 13-month old precious girl is now sufficiently walking.

(I know… I’ve been told (warned!) that life as I know it will never be the same!)

Watching lil Dani go from only able to lay on her back, to rolling over, to crawling, to scooting, to walking around holding the edge of a couch, to a full on confident stroll around the room is a spectacular miracle to watch.

As a proud father, it’s amazing to witness this progression unfold before your eyes.

She is able to pick toys up along the way as she walks and continue about her business.
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How To Land Your Ideal Client Every Time (or at least 90% of the time)

your ideal client as a cupcake

Preface by Joshua Cary:

No matter what you find yourself doing in life, it will most likely be met with one of these three emotions:

  1. You get really excited and look forward to it.
  2. You have neutral feelings about the event or activity and understand it’s something that simply must get done.
  3. You cringe at the thought of it and can not wait for it to be over.

This could be anything in life from doing the dishes, packing for vacation, joining your spouse for a work event, or walking your new client’s pooch.

Let’s face it: Not all pet sitting clients are created equally.

Some we take on with a smile and would do so for zero dollars. While others we wish we didn’t take on for all the money in the world.
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Workshop Training: How To Fill Your Pet Business with Your Ideal Clients Every Time

heart as a flame

What if you could easily give your potential clients exactly what they were hoping to discover on your website even before they arrived?

Here’s what I mean… I love magic. I’m a big fan of all kinds of card tricks.

You know those card tricks where you “pick a card, pick any card” and after a bit of story from the magician, your card amazingly appears in the most least expected of places?

Obviously, we are not dealing with any supernatural work at play. We are dealing with a person (the magician) who used years of practice and technique to give you the exact end result you were looking for (your card appearing).

It was rehearsed and deliberate.
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How Putting Up $38,000 For This Year’s Conference Scares the ‘Bejesus’ Out Of Me

scary ghost cookiesBack in 2012, I had the opportunity to head to Vegas for a much needed break.

While I’m never one to “turn off” completely, I knew that I’d love to be able to make some good ‘business’ use of my time away.

One idea lead to another, and within just 2 months, I put together what became the 1st Annual PetSittingLIVE conference.

It was over 2 full days, featured 8 speakers (including our good friend, Marcus Sheridan) and had 12 pet sitters over-joyed they showed up.

It was a success on every level. And like a drug, I was ready for more!

Since there were no formal sponsors at that event, the majority of the finances came out of my pocket.
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