About this time last year, a book came across my radar that has literally changed the way I run my business.
It had such a powerful and profound impact on me that I purchased 40 copies of the book to give away to our 2013 conference attendees.
The book is called Youtility, and it continues to be the guiding way I choose to operate.
First, look at the book’s tagline: “Why smart marketing is about help not hype”
Did you catch that? Help. Not hype.
Sadly, much of what we do as business owners tends to fall into the hype category more often than not.
Want an example of HYPE?